Saumyaa Vohra

2 weeks ago | thevoiceoffashion.com | Saumyaa Vohra |Darshita Goyal |Shraddha Chowdhury |Snigdha Ahuja

Bindis cycle back into global attention every few years, fascinating celebrities from Madonna to Selena Gomez—lending into their costumes and sparking debates on cultural appropriation. What’s often more interesting to observe is how India continues to wear the bindi. Its origins may be spiritual—symbolic of the ajna chakra (the third eye), with connotations varying according to colour.

3 weeks ago | thevoiceoffashion.com | Saumyaa Vohra |Shraddha Chowdhury |Sohini Dey |Unnati Saini

Is Social Media, a Boon or Bane? Sahni points out that today's conscious consumer doesn’t just take a brand's word for it; they research, question, and call out inconsistencies in real time. “One overstated sustainability or efficacy claim can unravel years of trust.” Bedi calls it the ‘litmus test for brand credibility,’ with the risk of being called a ‘fake’ conscious brand being high if the messaging comes off as performative.

1 month ago | thevoiceoffashion.com | Saumyaa Vohra |Giya Sood |Unnati Saini |Shubham Ladha

In India, the jutti has also grown from mass-market to fashion-forward, and designed for newer audiences ready to invest in a luxe version at top price points. The jutti forms a large section of India’s booming footwear business (currently valued at ₹1,23,500 crore, the 2nd highest globally). Of that, exporters like Saluja Punjabi Jutti and Anand Exports ship over 50 percent of products to Canada, USA and Australia.

Dec 30, 2024 | vogue.in | Saumyaa Vohra

There’s a billion and a half Indians in India (1.429 billion, if we’re being exact), 5.2 million in the U.S. with Indian ancestry or origin; and, with a record 26 Indian-origin members in the UK Parliament, the desi stronghold on the Western zeitgeist is firmer now than ever before. In November, it was reported that more Indians owned property in London than the English.

Nov 29, 2024 | vogue.in | Saumyaa Vohra

“I can’t wait for my holidays to start,” Vikram Goyal laughs as we sit down to chat at 7pm on a Monday. It’s a lie. I know him well enough to know he will work through any day off because he can’t turn off his obsession with design. Last month, the Delhi-based designer showed his collaboration with de Gournay, the British luxury interiors company that specialises in creating hand-painted wallpaper, fabrics, porcelain and hand-carved furniture, at PAD London 2024.