Snigdha Ahuja

New Delhi

Managing Editor at The Voice of Fashion

Journalist, mostly. Tweets are personal. Instagram: Snigdha.Ahuja

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Articles

Why Indian Fashion Should Look At Women in Uniform

1 week ago | thevoiceoffashion.com | Shefalee Vasudev |Ektaa Malik |Shubham Ladha |Snigdha Ahuja

At the NDA, the uniform is almost a curated “collection”—ceremonial wear for summer and winter, sports kits, combat uniform, mess dress, and even mufti codes. It is an aesthetic ecosystem waiting to be referenced. The 2024 Republic Day Parade offered a moodboard for the fashion world. Led by President Droupadi Murmu—the country’s first tribal woman in office—and themed around Atmanirbhar Bharat and Nari Shakti, it showcased 100 women musicians playing traditional instruments.
Resortwear Turns To Everyday Dressing

1 week ago | thevoiceoffashion.com | Unnati Saini |Tanishka Aggarwal |Snigdha Ahuja |Kimi Dangor

"We focus on pieces that can be styled differently depending on the occasion," Aesha Shah As resort wear’s scope extends, so does its sphere of influence. Clothing label Moment Bombay refuses to box itself into the particular segment. However, the resort inspiration is hard to miss as founder-designer Aesha Shah speaks about her designs—from striped asymmetrical dresses and draped skirts in bright colours and artistic prints. The label’s bestselling one-shouldered kaftan dress is a style...
The Inheritance of Style: Fashion Lessons From Fathers

1 week ago | thevoiceoffashion.com | Anannya Sarkar |Snigdha Ahuja |Ashdeen Z Lilaowala |Sohini Dey

Designer Kunal Rawal credits his understanding of textiles to late-night drives to his father, Ravi Rawal’s fashion export house in Mumbai. “My sister and I’d play in the fabric room, guessing textures with our eyes shut,” he remembers. But it wasn’t just about cloth. His father’s grungy wardrobe—filled with suspenders and flannel shirts—was the real education. Among the many things he’s retained is a classic Cartier watch and a flannel shirt that Rawal has added his touch to.
A Dot in Time: How India Wears the Bindi

2 weeks ago | thevoiceoffashion.com | Saumyaa Vohra |Darshita Goyal |Shraddha Chowdhury |Snigdha Ahuja

Bindis cycle back into global attention every few years, fascinating celebrities from Madonna to Selena Gomez—lending into their costumes and sparking debates on cultural appropriation. What’s often more interesting to observe is how India continues to wear the bindi. Its origins may be spiritual—symbolic of the ajna chakra (the third eye), with connotations varying according to colour.
How Fashion Can Prevent A Future Water Dystopia

3 weeks ago | thevoiceoffashion.com | Sohini Dey |Anannya Sarkar |Snigdha Ahuja |Darshita Goyal

Saurabh Maurya, designer and co-founder of the label, describes ‘Silent Guardians’ as a research on hidden water distribution systems rooted in the global scarcity of water crisis and the role of infrastructure in ensuring survival. “This collection invites us to reimagine our connection to water—not only as a natural resource but as a mediated experience shaped by the silent, enduring presence of infrastructure,” he says.
When Schiaparelli Met Kalamkari

1 month ago | thevoiceoffashion.com | Tanya Mehta |Darshita Goyal |Unnati Saini |Snigdha Ahuja

Other fashion-girl catnip includes an impressive array of gold-plated Chanel jewellery comprising chunky chain-link necklaces, a signature medallion belt and unique pieces engraved with their Paris store address—pieces spanning decades but all equally relevant in today’s sartorial dialect. The exhibition also offers a glimpse of lesser known textiles such as raffia, a cloth woven from palm leaves from the Republic of Congo.
“This is My Ajrakh”: New Narratives Reclaiming Tradition and Authorship

1 month ago | thevoiceoffashion.com | Shweta Shiware |Shefalee Vasudev |Snigdha Ahuja |Tanishka Aggarwal

In the Market and the MakingWhat is shifting in Ajrakh today is not just its form, but its authorship. Emerging artisan-designers like Mubassirah, Alaicha by Amruta Vankar, Muskan Khatri’s label Musk and Zaid Khatri of Ajrakh Gharana are no longer working behind the scenes for designer labels. They are now creating under their own names, shaping the aesthetic and reclaiming narrative control.
Zarna Garg: A Stand Up That Stands Out

1 month ago | thevoiceoffashion.com | Tanishka Aggarwal |Unnati Saini |Snigdha Ahuja |Giya Sood

Tears and LaughterThe book, a laugh-out-loud riot, begins in Mumbai where Garg grew up—the youngest of four siblings, and most rebellious. Raised by an uncompromising father who wants to get her married soon after her mother’s death, a 14-year-old Garg runs away. Sleeping on benches, finding shelter at the homes of acquaintances and often being homeless for over a year, she finally moves to the US to live with her sister and brother-in-law.
See Through: Eyewear To Throw Shade and Turn Heads

1 month ago | thevoiceoffashion.com | Real Shop |Unnati Lohit |Unnati Saini |Snigdha Ahuja

From bejewelled details to futuristic inspiration, these sunglasses and prescription pairs are designed to catch the eyeAccessories can make or break your look, and that applies to eyewear too. Whether it’s a pair of sunglasses or prescription pairs, good eyewear multitasks between protection and making a statement. Brands are increasingly turning their attention to this category, blending design and craftsmanship with technology and protective elements.
The New Fashion Store Is More Than Just Brick and Mortar

1 month ago | thevoiceoffashion.com | Unnati Saini |Sohini Dey |Snigdha Ahuja |Ektaa Malik

Designer Punit Balana also dived deep into his design universe in creating his store in Delhi, at Ambawatta Complex in Mehrauli. “While working on the design, the goal was clear. The moment someone enters the store, they should feel transported to Rajasthan,” says Balana. Its dusty pink interiors—an ode to the Pink City, Jaipur—act as an understated backdrop for the embellished garments.