Shuchi Bansal

6 days ago | htsyndication.com | Shuchi Bansal

Posted On: 2025-04-18 Posted By: Shuchi Bansal Business & Finance Education Hindustan Times India, April 18 -- Akash Agrawal, co-founder, Zoff Foods, an online spices and seasoning products brand, is chalking out business plans for the new financial year.

6 days ago | hindustantimes.com | Shuchi Bansal

Akash Agrawal, co-founder, Zoff Foods, an online spices and seasoning products brand, is chalking out business plans for the new financial year. He aims to expand Zoff’s presence on quick-commerce (q-comm) platforms like Zepto, Blinkit, Swiggy Instamart and others, maximise availability in their dark stores and step-up marketing.

1 week ago | hindustantimes.com | Shuchi Bansal

The high-profile Indian Premier League (IPL) which started on March 22, may be top-of-mind among cricket fans, viewers and marketers, but what about brand recall for advertisers spending ₹3,000-4000 crore on the sports property? A recent brand track study shows that in the first week of the tournament, two out of three IPL viewers recalled a fantasy sports brand, making it the most memorable category, followed by tyres, with one in three viewers recalling a brand.

2 weeks ago | htsyndication.com | Shuchi Bansal

India, April 11 -- The high-profile Indian Premier League (IPL) which started on March 22, may be top-of-mind among cricket fans, viewers and marketers, but what about brand recall for advertisers spending Rs.3,000-4000 crore on the sports property? A recent brand track study shows that in the first week of the tournament, two out of three IPL viewers recalled a fantasy sports brand, making it the most memorable category, followed by tyres, with one in three viewers recalling a brand.

2 weeks ago | htsyndication.com | Shuchi Bansal

India, April 4 -- In a virtual press meet last week, Netflix announced the launch of World Wrestling Entertainment (WWE) programming on its platform in India. The shift is part of a global deal between WWE and Netflix which started streaming WWE content in the US, UK and Canada from January. In India, WWE moved to Netflix from Sony's sports TV channels from April 1. Sony was home to WWE's marquee events 'WrestleMania', 'SummerSlam' and its popular weekly shows like 'Raw' for the last 10 years.