Shuchi Bansal

1 week ago | htsyndication.com | Shuchi Bansal

Mumbai, May 4 -- India's media and entertainment industry is not limited by capital or audiences, but by the lack of content tailored for local markets, Uday Shankar, vice chairman of JioStar and co-founder of Bodhi Tree Systems, said on Friday during the third day of the World Audio Visual and Entertainment Summit (WAVES) 2025 in Mumbai.

1 week ago | htsyndication.com | Shuchi Bansal

Posted On: 2025-05-03 Posted By: Shuchi Bansal Entertainment Health & Lifestyle Hindustan Times India, May 3 -- The popularity of streaming platforms, which peaked during the Covid-19 pandemic, and its impact on the movie business has been a growing concern among filmmakers, producers and distributors in recent times.

1 week ago | hindustantimes.com | Shuchi Bansal

MUMBAI: The popularity of streaming platforms, which peaked during the Covid-19 pandemic, and its impact on the movie business has been a growing concern among filmmakers, producers and distributors in recent times. On Friday, actor-producer Aamir Khan argued that the current business model of Bollywood films “does not make sense, irrespective of the quality of films being made”.

1 week ago | htsyndication.com | Shuchi Bansal

Posted On: 2025-05-02 Posted By: Shuchi Bansal Health & Lifestyle Real Estate & Construction Hindustan Times India, May 2 -- The power that social media influencers or content creators wield in digital advertising is showing no sign of waning.

1 week ago | hindustantimes.com | Shuchi Bansal

MUMBAI: The power that social media influencers or content creators wield in digital advertising is showing no sign of waning. Data and analytics firm Kantar’s Influencer Playbook, released last week, said 67% Indians trust influencer recommendations over traditional advertisements. Another 26% said they like influencer ads but do not trust them blindly. Influencer content outperforms other digital ad formats in driving higher brand favourability and intent to purchase, the study noted.