Shweta Mulki
Feature Contributor at BrandEquity.com
(Not active on X) Flaneuse. Films. Fotos. Once a TV Hustler. Now writer of stuff.. Business journalist. Features ET Brand Equity
Articles
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Oct 23, 2024 |
brandequity.economictimes.indiatimes.com | Shweta Mulki
Landor global president Christian Schroeder tells Shweta Mulki that you can build breakaway brands in today’s cutthroat world only if you can adequately meet a customer’s emotional needs. “When we lived in an analogue world with few media channels, the ability to be able to prove differentiation was easier,” he says. “Today it’s fragmented, it’s cutthroat, with a lot of decisions based around functional elements like pricing or availability.”
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Sep 17, 2024 |
flipboard.com | Shweta Mulki
3 hours agoMarkets are now pricing a roughly 60% chance for a 50 bps rate cut by Chair Powell’s Federal Reserve on Wednesday. Results will be announced at 2 pm EST after the conclusion of the Fed’s September 17/18 FOMC meeting. We’re scared of this high expectation. We believe this is a recipe for huge …
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Jul 30, 2024 |
brandequity.economictimes.indiatimes.com | Philip Kotler |David Aaker |Shweta Mulki
Breakneck data, content velocity, shiny new AI — businesses are being forced to re-examine their roadmaps to survive. One man who’s been there, done that, and doing it all over again, is Martin Sorrell It’s been five years since Sorrell started S4 Capital. “The first three years were strong.
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Jul 30, 2024 |
flipboard.com | Shweta Mulki
19 hours agoHuffPost spoke to three dentists about why you need to avoid them at all costs. With social media placing added pressure to be camera-ready 24/7, many have turned to veneers as a way to achieve the perfect smile. But with the price of a full set of veneers ranging anywhere from $7,200 to $20,000, …
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Jun 21, 2024 |
economictimes.indiatimes.com | Shweta Mulki
Mumbai: On the final day of Cannes Lions 2024, the Indian contingent bagged two new silver and bronze Lions , at the time of going to press. The Indian contingent has now won a total of 18 metals - two gold, seven silver and nine bronze Lions so far.Tgthr/ Reckitt won a silver Lion for the Reckitt Benckiser Harpic Loocator #BeFreeToPee campaign, while another silver Lion was won by Leo Burnett India for the Lay's 'Project Farm Equal' campaign, both for the 'Glass: The Lion for Change' category.
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A one-on-one with Sir Martin Sorrell during his recent visit to the city… https://t.co/LPU7CzRL3V https://t.co/xOE4YL5rmf
#SHOGUN is a decent watch but what’s with so much centred around Sepukku. The ritual has been depicted memorably on screen earlier as the west has always been intrigued by Samurai culture but not like this where it’s just keeps derailing the main goings on!
The beverage we discovered in Amritsar and the one that we keep looking for in Bombay…! https://t.co/tC3pA6oGzm
