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NBA-Walter's deep pockets could fuel Lakers return to glory

1 week ago | brandequity.economictimes.indiatimes.com | Rory Carroll

Billionaire Mark Walter's purchase of a majority stake in the Los Angeles Lakers, in a deal that values the team at $10 billion, adds another glittering asset to his sports portfolio and could usher in another championship era for the National Basketball League franchise. The Buss family, the longest-tenured owners in the NBA, is entering into an agreement to make the sale to Walter, ESPN reported on Wednesday, in what would be the largest-ever sale of a professional sports team.
Chinese Beauty Brands Eye Foreign Acquisitions for Global Growth, ET BrandEquity

2 weeks ago | brandequity.economictimes.indiatimes.com

Chinese beauty brands like Proya and S'Young are looking to acquire foreign companies to enhance their portfolios and compete globally amidst domestic market challenges. Insights on acquisition strategies and the rising value of these brands.
Unlocking higher ROAS in eRetail

3 weeks ago | brandequity.economictimes.indiatimes.com | Shweta Sharma

Published On Jun 5, 2025 at 09:14 AM ISTBy Shweta SharmaToday's consumer journey begins on Instagram, detours through reviews on Amazon, price comparisons on Flipkart, and concludes with a Blinkit checkout cart, all within minutes. Consumers are active across platforms, but the data on those platforms remains siloed. This leaves marketers with an incomplete picture, making campaign tweaks or budget reallocations ineffective, since the overall journey remains a mystery.
British American Tobacco sells $1.5 billion stake in India's ITC via block deal

1 month ago | brandequity.economictimes.indiatimes.com | Scott Murdoch

Published On May 29, 2025 at 10:50 AM ISTBy Scott Murdoch - British American Tobacco has sold a $1.5 billion stake in Indian consumer goods company ITC at 413 Indian rupees per share, according to a term sheet seen by Reuters. The company sold 313 million shares in ITC, representing 2.5% of ITC, according to the term sheet. This final amount exceeded its initial plan to sell up to 290 million shares in the deal, valued at approximately $1.4 billion.
Advertising Industry: Advertising veteran Rohit Ohri launches culture consultancy, Ohriginal, ET BrandEquity

1 month ago | brandequity.economictimes.indiatimes.com

Advertising Industry: Advertising veteran Rohit Ohri has launched Ohriginal, a consultancy centered on leveraging organizational culture for competitive advantage. Ohriginal introduces the "CulturePrint" concept, aiming to help businesses define and strategically utilize their unique internal culture. Drawing from his extensive experience, Ohri will work directly with leadership teams to assess, define, and implement cultural principles, fostering a strong internal environment.
Xiaomi to launch 'Tesla-challenging' YU7 on Thursday

1 month ago | brandequity.economictimes.indiatimes.com | Che Pan |Brenda Goh

Published On May 20, 2025 at 01:00 PM ISTBy Che Pan and Brenda GohChina's Xiaomi will launch its highly-anticipated YU7 electric sports utility vehicle on Thursday, as well as other products, such as a mobile chip developed by the company, it said. Analysts have touted the YU7 as a challenger to Tesla's best-selling Model Y in China, the world's largest auto market, and Xiaomi had disappointed fans last month by not showcasing the car at the Shanghai autoshow.
TikTok Opaque About Showing Ads on App: European Union, Marketing & Advertising News, ET BrandEquity

1 month ago | brandequity.economictimes.indiatimes.com

TikTok Advertising Transparency: EU regulators have leveled accusations against TikTok, alleging violations of digital content regulations due to inadequate transparency in its advertising practices. Preliminary findings from the European Commission reveal that TikTok's ad repository falls short of the Digital Services Act (DSA) standards. Concerns center on the lack of sufficient information regarding ad content, targeted demographics, and the identities of ad sponsors.
Six weeks after Amazon's Alexa+ AI launch, a mystery: Where are the users?

1 month ago | brandequity.economictimes.indiatimes.com | Greg Bensinger

Published On May 17, 2025 at 11:30 AM IST. By Greg BensingerAlexa, where are your users? More than six weeks after Amazon.com began rolling out the new Alexa+ generative artificial-intelligence-powered voice assistant to hundreds of thousands of people, there is scant evidence it is in regular customers' handsThe new service was meant to be a triumph for Amazon after several delays in revamping Alexa in the age of AI chatbots like ChatGPT.
Loeb's Third Point builds stake in Band-Aid maker Kenvue

2 months ago | brandequity.economictimes.indiatimes.com | Svea Herbst Bayliss

Billionaire investor Daniel Loeb's hedge fund Third Point is building a stake in Kenvue, sources familiar with the matter said on Friday, as some investors are pushing for strategic changes at the consumer healthcare company. News of Third Point's investment in the $44 billion Summit, New Jersey-headquartered maker of Band-Aids and Tylenol helped push its share price up more than 2% in late afternoon trading on Friday before giving up some gains to close at $23.01.
Jon Voight seeks to revive Hollywood's golden age

2 months ago | brandequity.economictimes.indiatimes.com | Dawn Chmielewski

Updated On Apr 26, 2025 at 11:49 AM IST* Film production in LA fell by nearly 40% in a decadeJon Voight, one of three veteran actors named by U.S. President Donald Trump as "special ambassadors" to Hollywood, is preparing to outline his plans to restore the entertainment industry's Golden Age.