Sophia Voight

Madison, Wisconsin

Assistant Editor at Wood Floor Business

Assistant Editor of @WFBusinessMag | previously: @postcrescent @USAToday @PolitiFactWisc @HastingsMN | she/they

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Articles

New Jersey Pro’s Creative Hacks Cut Sanding, Staining Time in Half

3 weeks ago | woodfloorbusiness.com | Sophia Voight

Have you ever sanded a floor and thought, “This is taking forever”? Or did it feel like the stain was taking too long to dry? When Frank Nagy, owner of Highland Park, N.J.-based European Quality Hardwood and Tile Flooring, is presented with these issues, he utilizes his DIY ingenuity to solve them. To save time on sanding, Nagy attached two Bona Power Drives together, allowing him to do double the work in half the time. “It’s very efficient; you can save a lot of time plus money,” Nagy says.
Animator’s Studio is Transformed With a Herringbone Pencil Floor

3 weeks ago | woodfloorbusiness.com | Sophia Voight

Five years ago, Disney and Nickelodeon animator Tone Thyne walked into Saulnier Floors’ store in Peabody, Mass., to pitch a floor made of No. 2 pencils. “I’m not sure how he found us,” owner Paul Saulnier says. “We certainly aren’t known for creating floors out of No. 2 pencils.” Thyne was remodeling the studio in his home and left a pack of Dixon Ticonderoga No. 2 pencils at Saulnier Floors to see what they could come up with.
See the Winners of the 2025 WFB Truck and Van Contest

3 weeks ago | woodfloorbusiness.com | Sophia Voight

Get ready to rev your engines and roll into the world of wood flooring pros’ work vehicles. The WFB Truck & Van Contest celebrates the trucks and vans pros bring along to every job with categories for Best Exterior Graphics, Most Organized Interior, Most Unusual Work Vehicle and Biggest Disaster.
Transformative Flooring Design Illuminates Home

3 weeks ago | woodfloorbusiness.com | Sophia Voight

Justin Boone of Middleburg, Fla.-based Boone Flooring was originally hired to refinish some worn-out parquet throughout this house, but as he discussed possible flooring designs with the homeowner, the two got excited about the idea of doing a complete transformation. “We kind of made it up as we went, but anything that I suggested or thought might look really nice, he was like, ‘Yeah, let’s do it,’” Boone says.
White Oak, Light Stains Take Over British Columbia

3 weeks ago | woodfloorbusiness.com | Sophia Voight

White oak with warm, light stains is the latest trend in the Okanagan Valley in British Columbia, says Sales Consultant Cori Buell of Kelowna-based Okanagan Hardwood Flooring. Sales Consultant Cori Buell of Kelowna-based Okanagan Hardwood Flooring.Courtesy of Cori BuellOver the last year, clients have moved away from red oak’s heavy grain and red undertones in exchange for a “lighter, natural” look with white oak, Buell says.
Three AI Marketing Strategies

3 weeks ago | woodfloorbusiness.com | Sophia Voight

As AI advances, more businesses are adopting the technology to automate tasks and enhance their operations. Ian Cheadle, the owner of Dayton Hardwood Co. in Oakwood, Ohio, utilizes the AI chatbot Grok to enhance his marketing efforts. Here are three ways he utilizes AI for his marketing. 1) Create Logos and Marketing MaterialsCheadle used Grok to refresh his company logo (at right) and also uses it to design social media images that enhance visibility for his business.
Introducing the Winners of the 2025 WFB Design Awards

2 months ago | woodfloorbusiness.com | Sophia Voight |Kim Wahlgren

From breathtaking residential stairs that blend rusticcharm with modern design to an inspiring showroomthat tells a family's story through its intricate custominlays, each winner of the 2025 WFB Design Awards exhibitsdedication and passion for wood flooring craftsmanship. These award-winning projects showcase the achievementsof wood flooring professionals and their unique visions thattransform flooring into works of art.
Introducing the Winners of the 2025 WFB Design Awards

2 months ago | woodfloorbusiness.com | Sophia Voight |Kim Wahlgren |Suelos de Madera

From breathtaking residential stairs that blend rusticcharm with modern design to an inspiring showroomthat tells a family's story through its intricate custominlays, each winner of the 2025 WFB Design Awards exhibitsdedication and passion for wood flooring craftsmanship. These award-winning projects showcase the achievementsof wood flooring professionals and their unique visions thattransform flooring into works of art.
A Wood Flooring Guitar Strums the Bonds of Friendship

2 months ago | woodfloorbusiness.com | Sophia Voight

In 2024, longtime wood flooring pro Stephen Diggins took a “gap year” after working decades as a distributor. He usedthat time off to reconnect with many of the friends he had made in the industry over the years, and at the top of thatlist was lifelong friend Dave Hoyt. Diggins and Hoyt met in the early 2000s when Hoyt was one of Diggins’ customers,and Hoyt has since opened his own distribution company, South Hampton, N.H.-based Seacoast Floor Supply.
Leveling Up a Game Room With a Wood Floor Pac-Man Maze

2 months ago | woodfloorbusiness.com | Sophia Voight

When Jeremy Partridge, owner of Brookfield,Mass.-based Jerokee Flooring, set out to createa game room for his kids, he went beyond addingthe typical board games and arcade machines—heturned the whole floor into a game. Partridge hasbeen keeping a notebook with fun wood flooringdesigns for years, so constructing a game room wasthe perfect opportunity to execute a Pac-Man mazedesign from his notebook. The wooden Pac-Man maze is 289 square feetand made of maple and American cherry.