Sophia Voight

Madison, Wisconsin

Assistant Editor at Wood Floor Business

Assistant Editor of @WFBusinessMag | previously: @postcrescent @USAToday @PolitiFactWisc @HastingsMN | she/they

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Articles

A Wood Flooring Guitar Strums the Bonds of Friendship

1 month ago | woodfloorbusiness.com | Sophia Voight

In 2024, longtime wood flooring pro Stephen Diggins took a “gap year” after working decades as a distributor. He usedthat time off to reconnect with many of the friends he had made in the industry over the years, and at the top of thatlist was lifelong friend Dave Hoyt. Diggins and Hoyt met in the early 2000s when Hoyt was one of Diggins’ customers,and Hoyt has since opened his own distribution company, South Hampton, N.H.-based Seacoast Floor Supply.
Leveling Up a Game Room With a Wood Floor Pac-Man Maze

1 month ago | woodfloorbusiness.com | Sophia Voight

When Jeremy Partridge, owner of Brookfield,Mass.-based Jerokee Flooring, set out to createa game room for his kids, he went beyond addingthe typical board games and arcade machines—heturned the whole floor into a game. Partridge hasbeen keeping a notebook with fun wood flooringdesigns for years, so constructing a game room wasthe perfect opportunity to execute a Pac-Man mazedesign from his notebook. The wooden Pac-Man maze is 289 square feetand made of maple and American cherry.
Creating a Sunburst Medallion Floor in Wisconsin

1 month ago | woodfloorbusiness.com | Sophia Voight

Upon walking into the lobby of Fitchburg,Wis.-based therapeutic research centerUsona Institute, patients are greeted by agrand 1,296-square-foot sunburst floor centeredwith a stone medallion. The show-stoppingfloor was created by Winneconne, Wis.-basedOshkosh Designs and was such a massiveconstruction that the company had to clear outits entire warehouse to build the floor.
Tennessee Embraces Warm, Natural Tones in Wood Floors

1 month ago | woodfloorbusiness.com | Sophia Voight

Warm,naturaltones havetaken overthe woodfloors in theNashville, Tenn., suburbs ashomeowners shift away fromprevious gray floor trends,say Mount Juliet, Tenn.-basedBrown Oaks Flooring ownersJeff and Ashley Do Carmo. They add that homeownersstarted asking for light,earth-toned stains after thepandemic. “People weresuddenly at home all the timeand wanted a change,” Ashleysays. Personally, Ashley saysshe’s on board with the trendand often recommends it tocustomers.
How to Optimize Your Business’s Online Presence

1 month ago | woodfloorbusiness.com | Sophia Voight

Flooring pros Jason Potts and Ken Ballin run the AI-integratedresource center Ballin Knows Best andassociated customer relationship management appLocal Lead Connector. Utilizing AI, their services havehelped dozens of flooring companies increase theironline visibility by boosting their Google search rankingand enhancing their Google Business Profile.
The Next Generation: Advice For Aspiring Wood Floor Pros

Jan 20, 2025 | woodfloorbusiness.com | Sophia Voight

The wood flooring industry offers promising opportunitiesfor aspiring professionals, but progressing in the fieldrequires a commitment to education and skill development. Early training and mentorship are valuable tools for success,helping newcomers avoid common pitfalls.
Social Media Success Helps Australian Sand-And-Finish Company Grow

Jan 16, 2025 | woodfloorbusiness.com | Sophia Voight

Social media success didn’t come overnight for Hastings, Australia-based Quicksand Flooring. The sand and finish flooring company has gathered almost 200,000 followers across itsInstagram, TikTok and YouTube accounts and has amassed millions of views on its videos. Thecompany has been on social media since 2017 but didn’t start seeing these results until 2023when co-owner Madelein Tracy developed a content plan for the company’s accounts.
Restoring Olivewood Floors With a Modern Flair

Jan 16, 2025 | woodfloorbusiness.com | Sophia Voight

When Corrao Pietro of Rome, Italy-based Corrao Pietro Parquetwas hired to tear out old olivewood flooring and replace itwith new flooring, he felt compelled to intervene. The homeownerswanted to replace the battered floors with a more modern, elegantlook, but Pietro was blown away by the “beautiful, ancient” floorsand convinced the homeowners he could restore the olivewoodwhile creating the modern look they desired.
Philadelphia Restores Street to Historic Wood-Block Pavement

Jan 16, 2025 | woodfloorbusiness.com | Sophia Voight

A block of Philadelphiaâ€™s Camac Street has returned to its rootsand been restored to its original 1800s wood-block pavement. In the early 20th century, about 20 miles of Philadelphia was pavedwith wooden blocks, providing a quieter alternative to cobblestonestreets, which made a lot of noise as horses trotted through thestreets.
Cincinnati Home's Floors Become Giant Wooden Jigsaw Puzzle

Jan 16, 2025 | woodfloorbusiness.com | Sophia Voight

Walking along the floors of this Cincinnati,Ohio, home is like stepping onto aroom-size wooden jigsaw puzzle. Thehomeowners worked with local interior designcompany Spaces to find a floor that would“exaggerate the space.” What was chosen wasParis-based manufacturer Oscar Ono’s Opuscollection, which is inspired by ancient mosaicsand wooden block roads in 19th-century Paris.