Steve Parker

Nov 14, 2024 | mediacatmagazine.co.uk | Lydia Martin |Steve Parker |Eaon Pritchard |Ines Casas

But in focusing so heavily on these groups, they frequently overlook two of the most influential (and wealthy) generations: boomers and Gen X. Baby boomers control over 50% of household wealth in markets like the US, yet only about 5-10% of marketing budgets target them. Generation X, bridging boomers and millennials, balance aspirational spending with significant financial influence; but often receives little attention in campaigns. Why the imbalance?

Nov 7, 2024 | mediacatmagazine.co.uk | Steve Parker |Kate Knowles

John Paul II wasn’t a big fan of advertising. He warned that it offered young people ‘immediate satisfaction of every desire.’ To be clear, His Holiness saw this as a problem. According to Poland’s most famous diocese surveyor, advertising stirred in the youth a ‘natural inclination to avoid hard work.’ The pontiff may have had a point. For decades, teenagers and twenty-somethings have been sold brands through a blend of sex, dancing, and the promise of a countercultural utopia.

Jul 12, 2024 | yakimaherald.com | Steve Parker

Biden’s done far more for this valley than Trump ever wouldBy his own admission, Joe Biden “had a bad night” in his first debate with Donald Trump. Many of us were forced to look away as this dedicated public servant and elder statesman stumbled through his responses. But here’s the thing: We voters do not elect one person, we elect an administration, a representative of America, and an ideology of what we stand for as a country.

Oct 4, 2023 | yakimaherald.com | Steve Parker

To the editor — Yakima Mayor Janice Deccio acted in a prudent and reasonable manner when advised that petition-gatherers were accosting customers at Walmart. She did not order jack-booted thugs to break up the assembly nor were anyone’s constitutional rights trampled, as some would have us believe. She merely asked for an objective assessment of events happening on the ground. To have done nothing would have been irresponsible.

Feb 8, 2023 | yakimaherald.com | Steve Parker

To the editor — It is said that the road to hell is paved with good intentions. I offer as an example of that truth the Yakima Herald-Republic’s reporting on the dilemma facing the Astria Toppenish Hospital. Thanks to Astria’s difficult decision to close its maternity ward, and the YH-R’s one-sided reporting of it, today’s paper proudly announces that the state Department of Health has been aroused to search for a suitable punishment.