Ines Casas

Nov 19, 2024 | mediacatmagazine.co.uk | Lea Karam |Harry Kinnear |Ines Casas |Svilena Keane

MediaCat Magazine Podcast Simon Akers and Jaz Poke on neurodiversity in media 00:00 / 27m Apple Podcasts Podchaser Spotify TuneIn YouTube Download file | Play in new window | Duration: 27m | In this podcast Mike Piggott spoke to Simon Akers (founder and partner at Archmon) and Jaz Poke (Business Development Director EMEA at Omnicom Media Group), co-founders of new industry initiative, Neurodiversity in Media (NDIM). They discussed how the initiative got started and why there is a need for it...

Nov 14, 2024 | mediacatmagazine.co.uk | Lydia Martin |Steve Parker |Eaon Pritchard |Ines Casas

But in focusing so heavily on these groups, they frequently overlook two of the most influential (and wealthy) generations: boomers and Gen X. Baby boomers control over 50% of household wealth in markets like the US, yet only about 5-10% of marketing budgets target them. Generation X, bridging boomers and millennials, balance aspirational spending with significant financial influence; but often receives little attention in campaigns. Why the imbalance?