Theresa Hegel

Emmaus

Executive Editor, Digital Content at COUNSELOR

Executive Editor of Digital Content, Advertising Specialty Institute. Reader, runner, writer, lover of Bloody Mary garnishes. 📚🏃‍♀️[email protected]

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Articles

BELLA+CANVAS Forms Strategic Partnership With Print-on-Demand Firm Stakes Manufacturing

2 days ago | printandpromomarketing.com | Theresa Hegel |Harriet Gatter |Greg Muzzillo |Bill Prettyman

Key Takeaways• Strategic Partnership: Los Angeles-based BELLA+CANVAS (asi/39590) and Cleveland-based Stakes Manufacturing (asi/88974) have formed a strategic partnership to offer nearshore and Made-in-the-USA, Printed-in-the-USA supply chain models. • Sustainability & Efficiency: The partnership emphasizes sustainability by reducing overproduction and lowering carbon impact through shorter shipping distances.
5 Tips for Launching an Apparel Line

1 week ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman |Harriet Gatter

Key Takeaways• Creative Vision & Collaboration: Jeremy Picker and the team at AMB3R (asi/590243) created a unique Colorado-themed apparel line using various specialty decorating techniques in their latest collaboration with Jerzees. • Showcasing Possibilities: The collection was designed to demonstrate the creative possibilities of blank apparel, emphasizing the importance of a strong creative point of view and innovative decorating methods.
The Bright Side: Koozie Group Donates Over $26,000 to United Way

1 week ago | members.asicentral.com | Theresa Hegel

Key Takeaways• Significant Donations: Koozie Group (asi/40480) just donated over $26,000 to regional United Way chapters, bringing total contributions to the organization to more than $500,000 since 2022. • Ongoing Commitment: Koozie Group is continuing its writing instrument giveback program this year, with 10% of net sales from the Bic Ferocity Clic gel pen going to United Way chapters.
Decoration Trends To Watch In 2025

1 week ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman |Harriet Gatter

Key Takeaways:• Emerging Technologies in Decoration: Direct-to-Film (DTF), UV DTF, Hybrid Printing, and Dye Sublimation each offer unique advantages and challenges for the promotional products industry. • Pros and Cons of Each Method: Each decoration method has its own set of pros and cons. For example, DTF is versatile and easy to learn but may not be ideal for bulk prints.
5 Tips for Launching an Apparel Line

1 week ago | members.asicentral.com | Theresa Hegel

5 Tips for Launching an Apparel Line Jeremy Picker and the team at AMB3R created a Colorado-themed apparel line as part of a collaboration with Jerzees to showcase the power of creative design and out-of-the-box decoration. Key Takeaways• Creative Vision & Collaboration: Jeremy Picker and the team at AMB3R (asi/590243) created a unique Colorado-themed apparel line using various specialty decorating techniques in their latest collaboration with Jerzees.
Decorating Roundup: ColDesi Releases New Direct-To-Film Printer

2 weeks ago | members.asicentral.com | Theresa Hegel

Key Takeaways• Direct-To-Film Launch: ColDesi (asi/18325) has introduced the 30H2 direct-to-film printer for large-scale custom apparel printing. • New Ink: AutoTran (asi/12555) has launched POP Ink, a high-coverage solvent-based ink for pad and screen printing in the promotional products market. • Accessible UV Printing: DPI Laboratory has released Catalyst Printers, offering accessible high-resolution UV printing for makers and small businesses.
Hirsch Shares ESG Strategy – Including Carbon-Neutral Plan

2 weeks ago | members.asicentral.com | Theresa Hegel

Key Takeaways• Sustainability Commitment: Hirsch (asi/61005) has received a Platinum certification from Green Business Benchmark and announced a 10-year plan to reduce carbon emissions as part of its ESG strategy. • Carbon-Neutral Goal: Hirsch aims to be carbon neutral by 2035, focusing on reducing Scope 1, 2 and 3 emissions, and said it has already purchased renewable energy certificates to account for 100% of its electricity use in 2023.
S&S Activewear Relaunches Prime Line Division

2 weeks ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman |Harriet Gatter

Key Takeaways• Prime Line Relaunch: S&S Activewear (asi/84358) has relaunched its hard goods division, Prime Line (asi/79530), with a new website and expanded product lines. • Strategic Acquisition: S&S Activewear’s acquisition of alphabroder last year integrated Prime Line into its offerings, marking a significant move in the promo industry and emphasizing the Counselor Top 40 supplier’s entry into hard goods.
Exploring 7 Popular Decoration Techniques for Promo Products

3 weeks ago | printandpromomarketing.com | Theresa Hegel |Bill Prettyman |Harriet Gatter |Will Prettyman

As I mentioned in the previous installment of Promo Pointers, apparel is the largest category of promotional products, with T-shirts alone making up $4.5 billion – or 17.3% – of overall sales in 2023, according to the 2024 Counselor magazine State of the Industry report.
The Bright Side: Charles River Apparel Donates $300,000 in 2024

3 weeks ago | members.asicentral.com | Theresa Hegel

Key Takeaways• A Year of Giving: In 2024, Charles River Apparel (asi/44620) gave over $300,000 in cash and in-kind donations to various causes, through its long-standing philanthropic Charles River Cares program. • New Partnerships: The supplier has announced new partnerships with All Hands and Hearts, American Rivers and the Pan-Mass Challenge, noting that the causes align with its values and mission.