Theresa Hegel

Emmaus

Executive Editor, Digital Content at COUNSELOR

Executive Editor, Special Projects & Sustainability, ASI. Reader, runner, writer, lover of Bloody Mary garnishes. 📚🏃‍♀️[email protected]

Featured in: Favicon

asicentral.com Favicon

newsbank.com Favicon

inferse.com Favicon

fashnerd.com Favicon

printandpromomarketing.com Favicon

piworld.com Favicon

packagingimpressions.com Favicon

inplantimpressions.com Favicon

quailbellmagazine.com Favicon

wideformatimpressions.com + 1 more

Articles

Ruckus & Co. Launches Nametag & Lanyard Recycling Program

1 week ago | printandpromomarketing.com | Theresa Hegel |Bob Saunders |Greg Muzzillo |Harriet Gatter

Key Takeaways• Sustainable Solution: Ruckus & Co. (asi/84119) launched TagBack, a turnkey recycling program for event lanyards and credentials, helping reduce landfill waste and support circular economy goals. • Industry Shift: Takeback programs like TagBack reflect growing adoption of extended producer responsibility in the promo industry, aligning with broader sustainability trends and legislation.
What Gen Z Really Thinks About Promo in 2025

2 weeks ago | piworld.com | Theresa Hegel

Did you know that promo buyers who work in the advertising and marketing industries count inflatable paddleboards and carry-on duffle bags among the best branded merch they’ve ever received? Or that 84% of end-buyers in Gen Z say it’s important that the promo products they receive are socially responsible? And how about this nugget: 93% of end-buyers from the U.S. South view promotional products and apparel as an effective medium for improving brand awareness.
Warwick Publishing Completes Major Energy-Efficiency Initiative

3 weeks ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Harriet Gatter |Bill Prettyman

Key Takeaways• Energy Upgrade: Warwick Publishing (asi/95280) completed an energy-efficiency initiative, replacing 616 light fixtures with LEDs, cutting energy use by more than 130,000 kilowatt hours annually. • Sustainability Commitment: The supplier’s project was made possible through a partnership with the Illinois Municipal Electric Agency.
Gildan Hits 77% Sustainable Cotton Sourcing, According to 2024 ESG Report

1 month ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman

Key Takeaways• Cotton Milestone: Counselor Top 40 supplier Gildan (asi/56842) has released its 21st environmental, social and governance (ESG) report, noting that it had increased its use of sustainable cotton from 35.7% in 2023 to 77.3% in 2024. • Resource Efficiency: The company also said it reduced water intensity at its manufacturing facilities and doubled its sourcing of recycled polyester and alternative fibers year over year.
Decorating Roundup: Penn Emblem Nabs NAUMD Award

1 month ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman

Key Takeaways• Award Recognition: Penn Emblem (asi/77120) received Network Association of Uniform Manufacturers and Distributors’ 2025 Innovation Award for its PennWeave goddess emblem. • Equipment Investment: Cimpress (asi/162149) signed a multiyear deal with HP to deploy HP Indigo 100K digital presses. • Ink Launch: Roland DGA introduced V-BOND UV ink for its MO Series printers. • Podcast Milestone: Stahls’ (asi/88984) celebrated the 100th episode of its Heat Press for Profit LIVE podcast.
How To Become a Contract DTF Printer

1 month ago | piworld.com | Theresa Hegel

In the last few years, perhaps no other decoration technique has been more talked about in the promo world than direct-to-film (DTF) heat transfers – following a similar growth trajectory to the direct-to-garment (DTG) printing boom of the early 2000s. “DTF is kind of the hot buzz trend,” says Estevan Romero, brand marketing lead at All American Print Supply.
Gemline Offers FSC-Certified Moleskine Notebooks

1 month ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman

Key Takeaways• FSC Certification: Gemline (asi/56070) is now offering Moleskine notebooks made with FSC-certified paper. • Sustainability Leadership: Gemline, a certified B Corp and Massachusetts Public Benefit Corporation, said Moleskine’s certification efforts reflect a shared dedication to product responsibility and environmentally sound solutions.
Chameleon Like Earns EcoVadis Silver Rating

1 month ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman

Key Takeaways• EcoVadis Recognition: Chameleon Like (asi/44558) earned a Silver medal from EcoVadis, placing it among the top 15% of over 100,000 companies evaluated. • Sustainability Credentials: The supplier holds multiple certifications, including B Corp and FSC, and contributes to environmental causes through 1% for the Planet. Chameleon Like (asi/44558) has added another achievement to its growing tally of sustainability credentials.
Hexa Custom Pauses Manufacturing Indefinitely After Chinese Factory Consolidates

1 month ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman

Key Takeaways• Indefinite Pause: Hexa Custom (asi/60557) is pausing all manufacturing activities indefinitely after its main factory partner ceased production in China, consolidating operations in Vietnam. It also closed its U.S.-based offices in Boulder, CO. • Tariff Impact: The decision to pause operations was influenced by the lasting impacts of COVID-19, economic shifts in China and ongoing tariff uncertainties, according to the supplier.
Why Earth Day Needs To Be Every Day for Promo Companies

1 month ago | piworld.com | Theresa Hegel

It happens like clockwork in the weeks leading up to April 22 each year. Promotional products suppliers and distributors roll out their latest green initiatives, release their shiny, new sustainability reports, unveil ambitious emissions-reduction targets or simply post some fun photos of their employees participating in a river cleanup or tree-planting project. Don’t get me wrong. I love all of those things, and I think we should highlight and applaud their efforts.