COUNSELOR

Counselor serves as the key voice for the promotional products sector, providing exceptional content to top-level distributors and business owners who shape the future of their companies. The magazine covers important topics such as leadership, management, business operations, industry updates, and trend analysis.

National

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#88947

United States

#19702

Business and Consumer Services/Marketing and Advertising

#120

Traffic sources

Monthly visitors

Articles

What Attendees & Exhibitors Say About ASI Show

2 weeks ago | asicentral.com | Taylor Jones

What Attendees & Exhibitors Say About ASI Show Share: The numbers speak for themselves! Distributors come to ASI Show Chicago to discover new products, meet suppliers like you and find solutions they can’t get anywhere else. Check out this infographic to see why exhibiting is a must if you want to finish the year strong.
Navigating Market Uncertainty: Why Promo Industry Trade Shows Are More Crucial Than Ever

2 weeks ago | asicentral.com | Taylor Jones

Navigating Market Uncertainty: Why Promo Industry Trade Shows Are More Crucial Than Ever Share: Let’s face it: Market conditions can change rapidly. That’s why it’s so important to have something you can consistently rely on to help grow your business. Promo products industry trade shows have become indispensable for suppliers.
The Power of In-Person Relationships for Promo Products Suppliers

3 weeks ago | asicentral.com | Taylor Jones

The Power of In-Person Relationships for Promo Products Suppliers Share: In an uncertain market, staying visible and connected is more important than ever. Whether you’re new to the promo products industry or a seasoned pro, the benefits of in-person relationships that occur at trade shows can’t be underestimated. Let’s take a look at why.
8 Social Media Holidays To Celebrate This December

Nov 25, 2024 | asicentral.com | Amanda Smith

8 Social Media Holidays To Celebrate This December Share: As December rolls in, it’s time to embrace the festive spirit and enhance your social media presence with creative and engaging content. This month is filled with exciting unofficial holidays that offer perfect opportunities to connect with your audience, celebrate achievements and welcome the new year.
Maine Promotional Products Companies Close, Employees Shelter in Place as Police Pursue Mass Shooting Suspect

Oct 25, 2023 | asicentral.com | Sara Lavenduski

Maine Promo Companies Close, Employees Shelter in Place as Police Pursue Mass Shooting Suspect A mass shooting in the city of Lewiston, which left 18 dead, occurred a half mile from the offices of Top 40 distributor Geiger.
Counselor Power 50 2023: No. 2 CJ Schmidt, Hit Promotional Products

Oct 23, 2023 | asicentral.com | Michele Bell

Counselor Power 50 2023: No. 2 CJ Schmidt, Hit Promotional Products Welcome to the 2023 Power 50 list, which ranks the most influential people in the industry.
Top 10 ESP Searches: Demand for Stanley Continues To Soar

Oct 22, 2023 | asicentral.com | Sara Lavenduski

Top 10 ESP Searches: Demand for Stanley Continues To Soar The retail drinkware, available from select industry suppliers, looks poised to remain in demand through the end of the year. A trendy piece of drinkware remains in high demand in the promo industry, and appears likely to continue its dominance in Q4 and beyond. According to new findings from ASI Research, the Top 10 Q3 ESP search terms remained largely consistent compared to both the same quarter last year as well as Q2.
6 Tactics for Re-engaging With Clients

Oct 19, 2023 | asicentral.com | Sara Lavenduski

6 Tactics for Re-engaging With Clients As the new year approaches, use these practices to drum up business with past customers. You know the adage: It costs more to acquire customers than to retain them. In addition to that fact, research from career site Zippia states that companies have a 60% to 70% chance of selling to an existing client and just a 5% to 20% chance of selling to a new one.
Interest in X/Twitter Plummets in Wake of Musk Takeover

Oct 18, 2023 | asicentral.com | Vincent Driscoll

Interest in X/Twitter Plummets in Wake of Musk Takeover Promo pros cite less engagement, suspicious activity as reasons for leaving the social network. A lot has happened with Twitter since billionaire business magnate Elon Musk bought the social network back in 2022. Musk rebranded with a new name, X, and changed the logo, giving the boot to the long-established and much-loved Twitter bird.
Genumark Welcomes Johanna Gottlieb as VP of Business Development

Oct 16, 2023 | asicentral.com | Sara Lavenduski

Genumark Welcomes Johanna Gottlieb as VP of Business Development The appointment is part of a larger push to expand the Canada-based Top 40 distributor’s presence across the U.S. The largest Canadian distributor is looking to expand its presence in the U.S. and has welcomed an industry veteran to lead the efforts. Top 40 distributor Genumark (asi/204588) in Toronto has hired Johanna Gottlieb as vice president of business development.