Thomas West

1 week ago | marketing-beat.co.uk | Thomas West

Heineken is celebrating footballing superstitions in a new campaign starring Liverpool and Netherlands captain Virgil Van Dijk and former England midfielder Jill Scott. Forming part of the Dutch beer brand’s sponsorship of the UEFA Champions League, the work is based on the insight that as many as half of fans say they follow a specific ritual on matchday, and nearly as many (46%) believe it genuinely impacts the outcome. According to the brand, younger fans are leading the charge.

1 week ago | marketing-beat.co.uk | Thomas West

Irish cider brand Magners is being re-introduced to UK audiences this summer with a vibrant new campaign that aims to reinvigorate “consumer love” for the brand. Developed by London-based indie agency Ark, ‘That’s Magnertism’ will be centred around a 30-second clip that showcases the cider’s classic serve over ice and its ability to bring people together.

1 week ago | marketing-beat.co.uk | Thomas West

Players in the English Football League (EFL) promotion play-offs will be wearing “hearts on their sleeves” in a bid to save lives. Designed to emulate the British Heart Foundation (BHF) logo, the co-branded icon will also feature the EFL and its chief sponsor Sky Bet’s logos, alongside the text: “Every m1nute matters”.

2 weeks ago | marketing-beat.co.uk | Thomas West

High street restaurant chain Prezzo is set to re-brand to ‘Prezzo Italian’ as it looks to re-invigorate its commercial identity in celebration of its 25th anniversary. Unveiled today (1 May), the move is intended to cement the brand’s ambition to be known as the ‘Home of Italian Classics’, spearheaded by a “refreshed and revitalised” food and drink menu.

2 weeks ago | marketing-beat.co.uk | Thomas West

New research by digital agency Greenpark has found that as many as two-thirds (67%) of Millennials – those born between 1981 and 1996 – have purchased food directly through social media. The research also found that one-third of all customers had made similar purchases, with TikTok emerging as the dominant platform. A total of 43% of consumers were likely to make an FMCG acquisition there, rising to 60% among its primary Gen Z user base, people born in the late 1990s and early 2000s.