-
2 weeks ago | 
marketing-beat.co.uk | Thomas West
Travel firm WeRoad has hijacked SXSW London with what it is calling a “bold, cheeky” out-of-home campaign in Shoreditch, designed to give off “main character energy”. Launched to coincide with the cultural event’s first London edition, the campaign will be centred around five billboards aimed directly at SXSW London attendees.
-
2 weeks ago | 
marketing-beat.co.uk | Thomas West
Fast food chain KFC has partnered with London fashion house Aries to release what the brand is calling the “drippiest collab of the year” – the ‘Gravy Drip Collection’. Developed in collaboration with creative agency Mother and PR agency Freuds, the “bold ten-piece capsule” will look to blend streetwear with “liquid gold”, in an homage to KFC’s popular gravy.
-
2 weeks ago | 
marketing-beat.co.uk | Thomas West
WPP CEO Mark Read is set to step down from his post after more than seven years at the helm of Britain’s biggest agency network, ending a 30-year association with the group. In a statement released early this morning (9 June), the London-based holding group confirmed that Read would stay in post until 31 December this year in order to facilitate a “smooth transition”.
-
3 weeks ago | 
marketing-beat.co.uk | Thomas West
US beer brand Budweiser is kicking off its new ‘Celebration in the Making’ brand platform ahead of its flagship sponsorship of this summer’s FIFA Club World Cup. With the tournament set to take place across the United States from 14 June to 13 July, the St Louis-based firm’s branding will be highly visible in its capacity as ‘official global beer sponsor’.
-
3 weeks ago | 
marketing-beat.co.uk | Thomas West
Media firm Sky has enlisted Hollywood star Andrew Garfield for a new campaign that looks to showcase the range of features of its high-tech Sky Glass TV. Developed by its in-house agency Sky Creative, the clip promotes the product’s 4K high-definition screen, which projects a “crystal-clear image from every angle”, as well as its built-in Dolby Atmos soundbar.
-
3 weeks ago | 
marketing-beat.co.uk | Thomas West
Supermarket chain Morrisons has named former BP executive Claire Farrant as its new group marketing director. She takes up the new role effective immediately. Farrant joins Morrisons after an 18-month spell with BP, prior to which she spent eight years at direct competitor Lidl, where she led the German discounter’s marketing output.
-
3 weeks ago | 
marketing-beat.co.uk | Thomas West
Coffee brand Nespresso is kicking off its summer activity with a new series of films starring former England, Manchester United and Real Madrid star David Beckham. Developed by Beckham’s own production firm Studio 99, the paid social campaign will be running across a wide range of platforms from today (5 June) through to 10 August. The three short spots showcase Beckham enjoying a selection of Nespresso moments, and are intended to illustrate the variety of the Swiss brand’s offering.
-
3 weeks ago | 
marketing-beat.co.uk | Thomas West
Premium Irish whiskey Jameson Black Barrell is celebrating Father’s Day with an innovative, AI-driven digital activation that incorporates the use of QR codes. Crafted by creative agency Impero, the work will transform short, personal stories from customers into custom-made songs that can be gifted on the bottle in the form of QR codes. “At its heart, Jameson is about bringing people together, and this limited-edition Jameson Black Barrel Gift Box is an extension of that spirit.
-
3 weeks ago | 
marketing-beat.co.uk | Thomas West
Non-alcoholic beer brand Heineken 0.0 has been named as the official partner of the upcoming Hollywood blockbuster F1 The Movie, set to hit theatres on 25 June. The move will form part of the Dutch brewer’s long-running partnership with the Formula 1 racing championship, and will be amplified via in-film integration and a platform reinforcing its moderation messaging to a global audience.
-
3 weeks ago | 
marketing-beat.co.uk | Thomas West
Premium grocer Waitrose is letting its ‘summer side’ out in a new campaign that celebrates how during the warmer months, flexible mealtimes, impromptu get togethers and a more relaxed schedule changes the way Brits eat. Developed in partnership with independent creative agency Wonderhood Studios, the campaign will explore how seasonal produce can help introduce a touch of spontaneity into people’s lives.
