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2 weeks ago | 
marketing-beat.co.uk | Thomas West
Irish whiskey Jameson has partnered with sports firm Puma to release a limited-edition collection celebrating football supporters of all generations and backgrounds. The campaign features former Ireland and Newcastle star goalkeeper Shay Given and will form part of both brands’ commitment to making the fan experience more welcoming, enjoyable and inclusive as official partners of the English Football League (EFL).
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2 weeks ago | 
marketing-beat.co.uk | Thomas West
Steven Bartlett-founded social strategy and creative practice firm SocialChain has inked a deal to acquire global influencer marketing agency The Fifth from News UK. Owned by digital advertising agency Brave Bison, SocialChain’s acquisition will give News UK a strategic investment in its parent firm, positioning it as a partner of record.
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2 weeks ago | 
marketing-beat.co.uk | Thomas West
Chinese electronic firm Hisense has launched its first-ever TV advert focused on its domestic appliance offering, with a new campaign launching in the UK this week. Crafted in partnership with marketing agency IMA-HOME and Global Media, the 30-second clip pokes fun at traditional neighbourly rivalries whilst showing some of Hisense latest high-tech fridges, washing machines and dishwashers.
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2 weeks ago | 
marketing-beat.co.uk | Thomas West
Car manufacturer Ford says it is celebrating workers who “get sh*t done” in a new campaign showcasing its extensive range of commercial vehicles. Developed by creative agency Wieden+Kennedy London, ‘Doing Beats Talking’ is centred around a tongue-in-cheek 60-second spot that sees the narrator constantly interrupted by workers doing their job.
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2 weeks ago | 
marketing-beat.co.uk | Thomas West
Swedish furniture retailer Ikea is looking to redefine DIY with a new ad campaign that offers a creative and cost-effective approach to common household imperfections. Developed by London-based creative agency VML UK, ‘DIY by IKEA’ showcases the brand’s affordable product range as solutions for covering everyday household mishaps and wear and tear.
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2 weeks ago | 
marketing-beat.co.uk | Thomas West
The Advertising Standards Authority ASA has not upheld 75 complaints – including from Adfree Cities and Carbon Tracker – which claimed a TV ad for oil giant Shell gave a misleading impression of its environmental impact. Created by London agency VML, the ad featured a person dressed in overalls walking through a number of different scenes, including different rooms in a house that represented activities which Shell is engaged.
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2 weeks ago | 
marketing-beat.co.uk | Thomas West
The Advertising Standards Authority (ASA) has dismissed complaints that a magazine ad for Barclays Investment Bank misled the public over its contribution to carbon dioxide and greenhouse gas emissions. The ad in question, which appeared in an edition of The Economist magazine in September last year, featured the headline: “POWERING a more sustainable future”.
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2 weeks ago | 
marketing-beat.co.uk | Thomas West
American sportswear brand Under Armour has snapped-up Paris Saint-Germain (PSG) and Morocco footballer Achraf Hakimi as its latest big-name brand ambassador. The Madrid native joins the brand’s growing EMEA talent roster, which also includes Spain and Tottenham Hotspur’s Pedro Porro as well as Spain and Barcelona team-mates Ferran Torres and Marc Casadó – all three signed within the last year.
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2 weeks ago | 
marketing-beat.co.uk | Thomas West
Supermarket chain Waitrose is celebrating an adult-friendly Easter with a new campaign fronted by comedian Mo Gilligan, showcasing its range of chocolate eggs. Crafted by London agency Wonderhood Studios, via its social-first arm Wonderhood Makers, the work was initially teased on April Fool’s Day with a social media announcement that Waitrose would no longer be selling Easter eggs to children.
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2 weeks ago | 
marketing-beat.co.uk | Thomas West
Rum brand Malibu is encouraging people to push back against overwork culture and clock-off on time this summer with a new campaign film starring Hollywood stalwart Brian Cox. Developed in partnership with Wieden+Kennedy’s London branch, the work follows on from last year’s ‘Don’t Drink and Drive’ ad starring Team GB Olympian Tom Daley. Set to Len’s 1999 hit ‘Steal My Sunshine’, the new film sees Cox shake off the shackles of a tiresome board meeting in favour of seaside roller skating.
