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1 week ago | 
marketing-beat.co.uk | Thomas West
Audio brand Beats by Dre has signed Manchester United and England star Kobbie Mainoo to be its latest ambassador and feature in a new promotional film. The move sees Kobbie Mainoo join an ever-growing list of top footballing talents lending their name to Beats by Dre campaigns, which already includes the likes of Erling Haaland, Lamine Yamal and Lionel Messi.
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1 week ago | 
marketing-beat.co.uk | Thomas West
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1 week ago | 
marketing-beat.co.uk | Thomas West
Green-conscious toilet paper brand Who Gives a Crap? has joined the BBC’s StoryWorks to shine a spotlight on the ongoing global sanitation crisis. The collaboration will be centred around a new branded content series titled ‘Common Good’. Produced by B Labs, it will be focused on B Corp businesses and leaders from around the world.
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1 week ago | 
marketing-beat.co.uk | Thomas West
Swiss coffee brand Nespresso has appointed the newly-created Publicis network Leo to run its global creative account, at the conclusion of a competitive pitch process. According to Campaign, the agency won out in a three-way shoot out against the previous incumbent McCann WorldGroup and two other unnamed firms.
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1 week ago | 
marketing-beat.co.uk | Thomas West
Tech retailer Currys has unveiled its 2024 Diversity in Advertising Award-winning campaign, ‘Sigh of Relief’ which places inclusivity and accessibility at the heart of its narrative. Currys’ victory in the Channel 4-run competition will see this latest campaign receive up to £1 million-worth of advertising space across the broadcaster’s portfolio.
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1 week ago | 
marketing-beat.co.uk | Thomas West
Social media is in a very dark place at the moment, beginning with the acquisition of Twitter, now known as X, by Elon Musk in 2022 and crystalised with Meta bringing an end to fact-checking earlier this year. Some of the world’s most-used and best-loved platforms appear to be in freefall. What is categorically clear is that they are no longer a safe space for advertisers to operate in.
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1 week ago | 
marketing-beat.co.uk | Thomas West
This year’s Cannes Lions Festival of Creativity is set to introduce dedicated safe zones for attendees who “feel uncomfortable”, “need support” or want advice from safeguarding professionals. According to AdWeek, the areas will be staffed by trained professionals for up to 22 hours a day (between 8.30am and 6.30am), for the duration of the festival.
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1 week ago | 
marketing-beat.co.uk | Thomas West
Irish fashion retailer Primark has appointed SocialChain to oversee its global social media business at the conclusion of a competitive pitch process. Owned by Brave Bison, SocialChain secured the Primark account in a two-way shoot-out with Dept. and will begin working with the retailer on 1 July. The incumbent agency had been Born Social, which repitched for the account unsuccessfullyPrimark originally initiated the review last year, but paused it after details were leaked to the press.
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1 week ago | 
marketing-beat.co.uk | Thomas West
Danish brewer Carlsberg has revealed a refreshed packaging and visual identity for its Eve brand, designed to appeal to the female market seeking an alternative to beer. Developed in partnership with Leeds-based agency Born Ugly, the redesign will look to reinvigorate Eve’s brand identity and re-position its key product to attract new audiences, whilst retaining existing customers.
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1 week ago | 
marketing-beat.co.uk | Thomas West
London football club West Ham United has launched a new campaign to unveil Scottish brand Brewdog as its new official beer partner, inking a multi-year deal in the process. The campaign will see former West Ham, Liverpool and Southampton star Neil ‘Razor’ Ruddock and the beer firm give away grassroots football kits to clubs across East London and Essex, the Hammers’ traditional heartlands.
