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Aug 27, 2024 | 
company.g2.com | Shaun Bishop |Chris Voce |Godard Abel
G2 is the place you go for software. But it’s also the place you go for software insights. With over 180,000 product and services profiles, 2.7 million verified user reviews, and 90 million annual visitors, G2 offers an unmatched depth and breadth of data on the world of B2B software. And it’s all rooted in authentic customer voice and real buying behavior. With this data, we’re able to provide unique insight into the indicators that define what’s happening across the software landscape right now.
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Aug 6, 2024 | 
company.g2.com | Godard Abel |Laura Horton |Chris Voce |Katlin Hess
At G2, we aim to be the place you go for software and software insights. That’s because as the world's largest software marketplace, we have an unmatched depth and breadth of data on the world of B2B software. This includes more than 2.5 million verified reviews, 90 million annual visitors researching on G2.com, and 160,000+ software products and services listed.
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Jul 8, 2024 | 
company.g2.com | Chris Perrine |Gordon Tobin |Chris Voce
The consumerization of B2B software buying continues to proliferate. I’ve observed this myself over the years, but it’s nice to have some validation from real software buyers. Our annual Buyer Behavior Report, based on responses from 1,900+ buyers across the world, has emphasized this growing trend.
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Jun 14, 2024 | 
research.g2.com | Andrew Stevens |Chris Voce |Adam Crivello |Matthew Miller
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Jun 12, 2024 | 
company.g2.com | Chris Voce |Amanda Malko |Gordon Tobin |Chris Perrine
Under pressure. There’s no better way to describe the intensity of the selling environment that B2B software vendors face. That’s why knowing today’s buyer and their context is more important than ever. What’s shaping their context? You guessed it, AI. I’m excited to share that today we published our 2024 G2 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B software buyers.
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Jun 6, 2024 | 
company.g2.com | Chris Perrine |Chris Voce |Gordon Tobin |Mike Weir
Measurement and attribution have always been crucial components of marketing. And with an increasing number of channels and touchpoints, coupled with rising pressure on marketers to prove value, it's more important and more difficult than ever. Marketers want to understand which channels drive higher conversions, what content influences buyers, and which campaigns have the biggest impact.
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May 6, 2024 | 
company.g2.com | Chris Voce
Late last year, we launched a new research series from G2: the State of Software. This research showcases real data and insights from the G2 marketplace. With over 160,000 product profiles, 2.5 million verified user reviews, and 90 million annual visitors, G2 has unique insight into the indicators that help better understand the state of B2B software. Just as we look at indicators to understand the state of the economy, this research examines key indicators to understand the state of software.
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May 1, 2024 | 
company.g2.com | Palmer Houchins |Jenny Gardynski |Mike Weir |Chris Voce
Powered by 2.5M+ reviews that help software buyers choose the right products and services for their business needs, our marketplace is also where vendors can learn about their strengths, weaknesses, and opportunities – directly from their customers’ voice. And we’ve observed lots of vendors reach new heights of success after taking this feedback to heart. At G2, we too believe in the power of customer feedback.
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Jan 25, 2024 | 
company.g2.com | Chris Voce |Brittany Wroblewski |Noor Hamouda
Before arriving at G2 last year to lead Market Research, I spent more than 15 years in the analyst industry. While G2 is not a traditional analyst firm, our data and insights are invaluable for analyst relations (AR) leaders, who have an opportunity to deliver even more values by filtering and distilling customer insights to their own go-to-market (GTM) teams. What makes G2’s data a must-have source for AR teams?
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Jan 10, 2024 | 
research.g2.com | Chris Voce |Matthew Miller |Michael Pigott |Preethica Furtado
G2’s Market Research is passionate about helping buyers find software solutions across all categories that can best solve their business problems. Our goal is to create the best possible reflection of what buyers experience when they select software and services that underpin strategies to delight customers and grow their businesses. To help buyers find relevant offerings, G2 categorizes products and services into at least one category based on the functionality of the software or service.
