Tim Wragg

Nov 19, 2024 | quirks.com | Tim Wragg

Do we need qualitative research to truly understand people? Editor’s note: Tim Wragg is CEO of market research firm Human8. After spending an estimated half a billion dollars surveying voters across the United States, with cutting-edge technologies and methodologies, the truth is staring us in the face yet again. We got it wrong. Pollsters, market researchers, forecasters and insights gurus all predicted things that never happened and were unaware of things that did.

Sep 11, 2023 | research-live.com | Inger Christensen |Katie Jacobs |Tim Wragg |Liam Kay

When was the last time you actively embarked on learning or developing a new skill? It is by no means controversial to claim that upskilling, training, and professional development is important. In the market research and insights space, where learning, discovering and imparting knowledge is at the heart of what we do, it is critical we keep building and refining our skills.