Tjark Freundt

2 weeks ago | mckinsey.com | Greg Kelly |Jill Zucker |Steve Reis |Tjark Freundt

April 7, 2025Business leaders today face a changing world order: intensifying geopolitical changes, shifts in trade relationships and policy, depopulation, fluctuating interest rates, stretched customers, and revolutionary technological innovations. In times of such uncertainty and change, productivity and cost cutting often become the natural focus. Such a view, however, is shortsighted and not a harbinger of prosperity in the years to come.