Valeria Piaggio

Nov 25, 2024 | research-live.com | Valeria Piaggio |Mark Thorpe |Katie McQuater

Every day brings new ways of looking at traditional identity norms, from race to gender to sexuality.  People are eager to express who they are through their media consumption – from the social media platforms they’re prepared to post on, to the podcasts they listen to and the influencers they follow.

Jul 22, 2024 | wfanet.org | Valeria Piaggio

“About a quarter of the global population (23%) are quite satisfied with advertiser representation, saying they are “always” well represented. The happiest? Americans, with 33% approving of how they are represented on screens." One brand that has been successfully doing this is Google, recognized this year by Kantar as the most Inclusive Global Brand. Google was chosen by popular vote in Kantar’s first global Brand Inclusion Index study, conducted in April and May 2024.