Victoria McNally

2 weeks ago | adexchanger.com | Victoria McNally

The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can tell you, commoditization often represents a death knell for brand differentiation. The open internet knows what I’m talking about.

2 weeks ago | adexchanger.com | Victoria McNally

Hed: Here’s What Ad Buyers Took Away From The 2025 TV Upfront SeasonBetween TV upfronts last week and the IAB’s Newfronts the week before that, it’s been a jam-packed and star-studded fortnight’s worth of pitches to the advertising industry. But now that all the dust and confetti has settled, negotiations between marketers, agencies, networks and streamers are only just getting started.

3 weeks ago | adexchanger.com | Victoria McNally

There’s nothing like finding out your definition of “sexy” is different from everyone else’s. Almost a year into my time at AdExchanger, I’ve heard the term “sexy” used to describe many different ad tech products – or, more commonly, to describe what certain ad tech products are not. For example, data-driven platforms that deduplicate audience data or manage programmatic video inventory may serve an important function, but they’re not often considered sexy.

3 weeks ago | adexchanger.com | Victoria McNally

The third time must be the charm. When Netflix hosted its first-ever upfront event in 2023, just a few months after launching its ad-supported tier, it promised that better measurement and targeting tools were coming. During its presentation last year, Netflix announced plans to build its own bespoke ad tech platform to solve advertiser frustrations over the lack of scaled supply.

3 weeks ago | adexchanger.com | Victoria McNally

Disney isn’t the only publisher giving character-inspired names to its ad products. At Warner Bros. Discovery’s upfront presentation in New York City on Wednesday, it announced the launch of not one but two ad solutions: an ad platform called NEO and a linear advertising tool called DemoDirect. Guess NEO’s not “the one” after all.