Victoria McNally

1 week ago | adexchanger.com | Victoria McNally

Like so many of us in this industry, I like to think that knowing how the proverbial sausage gets made leaves me less susceptible to advertising’s influence. Even still, there’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun new location they’re telling me about.

1 week ago | adexchanger.com | Victoria McNally

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the office (or, at least, on a different computer screen in your home). Increasingly, you have LinkedIn to thank for that experience.

1 week ago | adexchanger.com | Victoria McNally

Guess who’s trying to start Cannes Lions off with a bang? (Aside from, well, everyone.)In the early hours of Monday morning, Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in the US. How do they figure? Because both platforms require users to be “100%” logged in, said Jay Askinasi, Roku’s head of global media revenue and growth.

2 weeks ago | adexchanger.com | Victoria McNally

On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. Ventech and Eurazeo also contributed to the round, as well as a Who’s Who list of ad tech angel investors that includes Criteo’s former president Greg Coleman and former Madison Logic CEO Tom O’Regan.

2 weeks ago | adexchanger.com | Victoria McNally

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023.