Victoria McNally

6 days ago | adexchanger.com | Victoria McNally

Ding-dong, the witch is dead. (Is that reference still kosher in a post-“Wicked” world?)On Thursday, the ad tech world finally welcomed a verdict in the Department of Justice’s antitrust case against Google – specifically, that the company is guilty of operating a monopoly in the online advertising space. “Welcomed,” in this case, might be the understatement of the century.

1 week ago | adexchanger.com | Victoria McNally

It’s still too soon to tell what kind of impact Netflix’s proprietary ad tech platform is having on the streaming service’s larger revenue goals. After all, the new suite of tools just launched in the US and Canada on April 1. Even still, the ongoing rollout has “gone well,” Co-CEO Greg Peters told investors during the company’s quarterly earnings presentation on Thursday. “We’ve got many years of building ahead of us, but we’ve got a clear roadmap,” Peters added.

1 week ago | adexchanger.com | Victoria McNally

Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these brands to reach their target audiences without compromising on privacy. On Wednesday, Precise TV formally announced the launch of PACE, a new tool for targeting and measuring audiences under 18.

1 week ago | adexchanger.com | Victoria McNally

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few weeks. That particular understatement comes courtesy of Omnicom Group CEO John Wren, who also told investors during Tuesday’s earnings report that the first quarter represented a “good start to the year” for the ad agency holdco. Organic revenue for Q1 increased year-over-year by $121.9 million at a 3.4% growth rate, slightly above the company’s expectations.

1 week ago | adexchanger.com | Victoria McNally

Hair care, like media buying, is a complex blend of art and science. Few companies know that better than Olaplex, which got its start in 2014 selling products that counteract chemical damage done to hair cuticles during the bleaching process. But unless someone dyed their hair platinum blond and had a particularly talkative stylist, they probably had no idea Olaplex existed back then.