Victoria Shepherd

London

Producer and Author at Freelance

Author: A History of Delusions: The Glass King, a Substitute Husband and a Walking Corpse; OneWorld, June 2022; storytelling for audio, south-Londoner.

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Articles

A global call to action for disability inclusion in health research - Nature Medicine

1 month ago | nature.com | Anna Anderson |Jodie Bailie |Amy Russell |Barbara E. Bierer |Sharad Philip |Victoria Shepherd

Despite bringing great strengths and facing substantial health inequities, disabled people remain underserved by health research; addressing this requires multi-level actions spanning all areas of research.
Mastering AI and marketing: A beginner’s guide

Aug 30, 2024 | searchengineland.com | Victoria Shepherd

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can take to start integrating AI into your marketing strategy.
Wine, Water and Wonders: Corning, Rochester and Niagara Falls

Jul 17, 2024 | visittheusa.com | Victoria Shepherd

Arts and Entertainment in CorningMy first destination was the Corning Museum of Glass, showcasing more than 3,500 years of glass. With the world’s largest glass paperweight in residence, as well as the works of famous artisans, including my favorite, Dale Chihuly, I got lost for a few hours. I watched a demonstration by a seasoned gaffer, or glass-blowing artist, then walked throughout the exhibits and expansive museum store.
Saratoga, New York: Equestrian Culture, Springs and Local Charm

Jul 17, 2024 | visittheusa.com | Victoria Shepherd

New YorkSaratoga, New York: Equestrian Culture, Springs and Local Charm2 of 5New YorkSaratoga, New York: Equestrian Culture, Springs and Local Charm3 of 5New YorkSaratoga, New York: Equestrian Culture, Springs and Local Charm4 of 5New YorkSaratoga, New York: Equestrian Culture, Springs and Local Charm5 of 5With a couple of extra days to spare during my autumn holiday, I planned to squeeze as much as possible out of this all-season destination. The air was crisp and smelled clean.
Repurposing content: How to extend the life of your content assets

Jun 26, 2024 | searchengineland.com | Victoria Shepherd

Content creation drives marketing success and requires significant investment. You pour hours into crafting blog posts, videos, infographics and more, all designed to engage and convert. However, with the rapid consumption of content, the lifespan of these assets can be alarmingly short. The solution? Repurposing content.
What the Librarians at Mareeba Library are reading

May 30, 2024 | goodreadingmagazine.com.au | Victoria Shepherd |Claire van Ryn

KellieLibrary CoordinatorWhat are you reading now? A History of Delusions by Victoria ShepherdWhy did you choose this book? When I visit my daughter in Sydney our first stop is Books Kinokuniya, which is an amazing bookstore opposite the Queen Victoria Building in the CBD. At Kinokuniya I like to make the most of the huge selection of books by choosing something different that I would not find locally. What’s it about?
How to use AI to elevate social media campaigns

Feb 14, 2024 | searchengineland.com | Victoria Shepherd

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations.
A startup's guide to success

Oct 24, 2023 | searchengineland.com | Victoria Shepherd

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations.
Work Begins To Erect New Bath House At Lake Yankton

Sep 6, 2023 | yankton.net | Victoria Shepherd

With the summer tourism season mostly over, the off-season work has already begun near Lewis & Clark Lake and Lake Yankton. The United States Army Corps of Engineers (USACE) is moving forward with the replacement of a bathhouse at Lake Yankton. “The demolition of the bath house on Lake Yankton began last week,” said Justin Scholl, chief of natural resources for the USACE. He said that, for the last five years, the effort to seek funding to replace the building had been underway.
Toy-Lending Program Begins At Yankton Library

Sep 4, 2023 | yankton.net | Victoria Shepherd

The Yankton Community Library (YCL) is partnering with The Toy Lending Library of South Dakota in Sioux Falls to help families with children from ages 0-5 enhance their learning development through “play” with age-specific toy boxes available for check out.