Ville Murtojärvi

Apr 30, 2024 | mediacatmagazine.co.uk | Simran Gill |Scott Lavell |Al Mackie |Ville Murtojärvi

In today’s fast-changing media world, it’s easy to get caught up in the latest trends: TikTok, connected TV, metaverse, Roblox, mixed reality… the list changes daily, as we chase after the next shiny object. We suffer from SOS — shiny object syndrome. However, effective marketing isn’t about chasing the next big thing; it’s about understanding your audience, and their activities and behaviour. Who are they? Where do they spend their time online? What captures their attention?