Scott Lavell

Apr 30, 2024 | mediacatmagazine.co.uk | Simran Gill |Scott Lavell |Al Mackie |Ville Murtojärvi

In today’s fast-changing media world, it’s easy to get caught up in the latest trends: TikTok, connected TV, metaverse, Roblox, mixed reality… the list changes daily, as we chase after the next shiny object. We suffer from SOS — shiny object syndrome. However, effective marketing isn’t about chasing the next big thing; it’s about understanding your audience, and their activities and behaviour. Who are they? Where do they spend their time online? What captures their attention?

Apr 11, 2024 | mediacatmagazine.co.uk | Lottë Jones |Grace Gollasch |Paul Greenwood |Scott Lavell

No media player enjoys seeing another’s demise. It’s sad that the once cutting-edge nature of their content couldn’t survive the test of time, but what a time it was! I think most people feel great affection for both brands as they set a precedent for creating content that felt so fresh and different at a time when traditional players ruled. But like everything fresh and new, both brands needed to keep diversifying in order to hold that industry position.

Mar 12, 2024 | mediacatmagazine.co.uk | Gemma Jones |Matt Straker-Taylor |Scott Lavell |Paul Greenwood

As brands fight for attention, relevance and creative cut-through online, ‘place’ can be a powerful domain for making meaningful and lasting relationships with audiences. Defined by urbanists and anthropologists as ‘space with meaning’, place has been a powerful part of every culture throughout history. It’s where public life is played out. A place can vary in size but it’s always experienced at a human scale, smaller than a city and embedded within a neighbourhood.

Oct 5, 2023 | mediacatmagazine.co.uk | Amy Ramage |Helen Miall |Scott Lavell |Nick Mason

There was a consensus that more content was better to cut through the noise of an increasingly competitive landscapeHowever, two wrongs don’t make a right: every agency and industry throwing content at the wall in the hopes that it will stick has had the opposite effect. Audiences are becoming increasingly selective about what they pay attention to, and are tuning out what isn’t relevant to them.

Aug 29, 2023 | mediacatmagazine.co.uk | Debbie Green |Scott Lavell |Tiffany Horan |Paul Greenwood

Creating meaningful work for others is part of our everyday life at workHow we go about that can be done in many different ways, and for me, it’s about being able to give time for breaks, connection and recognition. Linked to the world of wellness, employers need to consider how they can create that life/work harmony so that there’s a focus on encouraging and supporting each individual to live a compassionate existence.