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Aug 18, 2024 | 
mediacatmagazine.co.uk | Becks Collins |Al Mackie |Alistair Vince |Sean Hargrave
It Ends with Us is currently the second biggest movie in the US. The film is advertised with florals and a huge focus on the film’s star, Blake Lively, who promoted it in a now-controversial TikTok by telling women to ‘grab your friends, wear your florals, and head out to see it’. The poster and seemingly loved-up promo images of Lively and actor-director Justin Baldoni frame the film as positively romantic, a rom-com. A fun film for a night out with the girls. This year’s Barbie.
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Jul 22, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Grace Gollasch |Jeremy Yates |Al Mackie
Social media today feels less social, more media. Facebook, Instagram, Snap and Twitter were the virtual town square of the 2010s; an evergreen landscape where the influencer economy boomed, and brands could buy platform reach and relevance with ease. Now, Musk’s X circles the drain; mass layoffs across the tech industry and the rise of personalised algorithms, made popular by TikTok’s ‘For You’ page, signals a significant shift in ecommerce and online interactions.
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Jun 26, 2024 | 
mediacatmagazine.co.uk | James Kirkham |Al Mackie
The increasingly prominent — and important — role played by talent in brand communications, advertising and creativity was a key topic of countless conversations on and off la Croisette at Cannes Lions 2024.
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Jun 26, 2024 | 
mediacatmagazine.co.uk | Zack McDonald |Al Mackie |Fi Case
We originally decided to head to Cannes to see what all the fuss was about and the excitement certainly lives up to the hype. One of the highlights was an inspiring session on empowering women in the workforce, hosted by She Runs It. Appropriately titled ‘Best of the badass bosses’, it featured strong female leadersdiscussing support, fearlessness, self-care, boundaries, and leadership and started with a meditation by Deepak Chopra.
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Jun 25, 2024 | 
mediacatmagazine.co.uk | Zack McDonald |Al Mackie
The 71st edition of the Cannes Lions International Festival of Creativity came to an end on 21 June. Below, we have compiled a list of all the Grand Prix winners across all 32 categories from the industry’s most prestigious awards. The Misheard VersionAgency: Golin, LondonAdvertiser: SpecsaversWoMen’s FootballAgency: Marcel, ParisAdvertiser: OrangePlay It SafeAgency: Accenture Song, SydneyAdvertiser: Sydney Opera HouseCorners / DoorstepAgency: Lola Mullenlowe, MadridAdvertiser: MagnumAdoptable.
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Jun 12, 2024 | 
mediacatmagazine.co.uk | Berkant Avcı |Zack McDonald |Al Mackie
The Cannes Lions Creativity Festival is just around the corner. To both enhance the excitement of Cannes and shed some light for those who might get lost in the busy schedule, I have compiled a list of standout sessions from this year’s program for MediaCat readers. Could an advertorial brief turn into an Oscar-nominated art-house film idea? You probably didn’t think so, did you? But if we look at the story of Perfect Days, it’s quite possible.
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May 23, 2024 | 
mediacatmagazine.co.uk | Andrea Buzzi |Tim Collett |Al Mackie
Nudgestock, ‘the global celebration of consumer behaviour and creativity’, returns to London on 5 July at the Old Truman Brewery. Now in its 12th year, Ogilvy Consulting’s all-day festival will feature leading authorities across marketing, psychology, neuroscience, and behavioural economics. This year, the festival will explore the theme of ‘Time’, with speakers deconstructing the critical impact that it has on consumer relationships, habits, and behaviours.
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May 16, 2024 | 
mediacatmagazine.co.uk | Zack McDonald |Al Mackie
On 13 May, the Cannes Lions International Festival of Creativity announced Unilever as the 2024 Creative Marketer of the Year. Owning 400 brands around the globe, Unilever is known as one of the world’s largest consumer goods companies. This is not the first time that Unilever has been named Creative Marketer of the Year, with Cannes Lions initially awarding it the honour in 2010. Since then, the company has received hundreds of Lions across its brands.
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Apr 30, 2024 | 
mediacatmagazine.co.uk | Simran Gill |Scott Lavell |Al Mackie |Ville Murtojärvi
In today’s fast-changing media world, it’s easy to get caught up in the latest trends: TikTok, connected TV, metaverse, Roblox, mixed reality… the list changes daily, as we chase after the next shiny object. We suffer from SOS — shiny object syndrome. However, effective marketing isn’t about chasing the next big thing; it’s about understanding your audience, and their activities and behaviour. Who are they? Where do they spend their time online? What captures their attention?
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Mar 5, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Jeremy Yates |Al Mackie |Jonathan Birch
2023 was a whirlwind of influencer trends. We saw the rise of the ‘deinfluencing’ movement, a move away from ‘cookie-cutter perfection, and embraced the year of the ‘girlie,’ with noteworthy events such as the Barbie movie, the Taylor Swift Eras Tour, and the Women’s World Cup. To wrap up the year, McCann released the 2023 Influencer Trends Report, detailing how influencer culture evolved and adapted to changing tastes and expectations of audiences.
