Will Poskett

2 months ago | creativebrief.com | Will Poskett

While advertising has promoted brand purpose for years we too often remain quiet when it really counts, writes Defiant’s Will Poskett. Strategist and Founder Defiant Last week, we all witnessed the world’s richest man give what was blatantly a fascist salute. While some dismissed it, it is hard to look past the fact that Elon has been flirting with the far right for a while now, openly supporting the likes of Tommy Robinson and the AfD.

Jan 21, 2025 | linkedin.com | Will Poskett

Will Poskett Award-winning strategist, founder & strategy trainer 13h Report this post I know everyone is tired of politics on LinkedinBut when this happens i can't let it goWhen the newly minted richest man in the world not once, but several times, deliberately gives this salute on national TV. Something has to be said. Did he know what he was doing? Of course. Hes showing you he is. Clear and present.

Nov 7, 2024 | thedrum.com | Will Poskett

Marketers are supposed to understand their audience. Does the US election prove that there's more distance than we're comfortable admitting? Defiant's Will Poskett explores. As the world wakes up to the reality of another Donald J. Trump presidency, I wanted to investigate why this news surprised so many, particularly marketers. We are, after all, supposed to be in touch with the consumer. Clearly not.

Nov 7, 2024 | creativebrief.com | Will Poskett

As the world digests the US election result Defiant’s Will Poskett asks if brands are partly to blame. Strategist and Founder Defiant As the world wakes up to the reality of four more years of Donald J. Trump, I wanted to reflect on this historic moment. This is a genuine attempt to reflect on what just happened and how we might leverage brands to respond. Or perhaps it’s just a coping mechanism and my attempt to make sense of all of this.

Aug 22, 2024 | mediacatmagazine.co.uk | Anita Wong |Chris Jefford |Will Poskett |Sam Collenette

(They don’t step into a bar together, don’t worry.) The answer is that all these video game brands have created , creating interconnected campaigns across multiple platforms. Whether that’s through films, comics, or collectable cards, these giants have managed to level up and expand beyond their fictional game worlds to reach new audiences and keep their current fans engaged. But that’s old news, right?