Will Richards
Journalist at BBC
Journalist at BBC Radio Somerset. Dad to two small redheads. Sunday footballer. Novice allotmenteer. Also known as Wanger. My views.
Articles
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Dec 8, 2024 |
smartcompany.com.au | Bri Williams |Will Richards |Sarah Green |Bryden Campbell
Let’s say you are promoting a skincare line. Should you say your ingredients:“Increase the skin cell cycle to reduce the appearance of fine lines “, or “Increase the skin cell cycle to increase the appearance of fullness”? The difference is how directionally consistent your causal chains are, and as revealed in new research, this matters. What’s a causal chain? Let me explain. Casual chains are statements where you say “doing x leads to y”.
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Never a dull moment with @AndyBennett01. While talking to @BBC3CR about #Glastonbury he told them how he once rode a cow called Bonnie 🐄 https://t.co/lyNuckLGPI
Travelling to Pilton in style 🚌 https://t.co/CpkzQ9eJ05
Always love a trip around Somerset with @AndyBennett01. Filming for our next #Glastonbury video. Fortunately I didn’t have to roll him around in a bin today. https://t.co/3T4XO3qAak
