Bryden Campbell

Dec 8, 2024 | smartcompany.com.au | Bri Williams |Will Richards |Sarah Green |Bryden Campbell

Let’s say you are promoting a skincare line. Should you say your ingredients:“Increase the skin cell cycle to reduce the appearance of fine lines “, or “Increase the skin cell cycle to increase the appearance of fullness”? The difference is how directionally consistent your causal chains are, and as revealed in new research, this matters. What’s a causal chain? Let me explain. Casual chains are statements where you say “doing x leads to y”.

Dec 8, 2024 | smartcompany.com.au | David Adams |Will Richards |Sarah Green |Bryden Campbell

The new year will bring updated rules and regulations for small businesses and startups across the economy. Here’s what you should know to prepare for business in 2025. The intentional underpayment of wages will become a criminal offence from January 1. For companies, penalties will reach either:The greater of three times the amount of underpayment and $7.825 million, or,If the courts can’t determine the value of underpayment, $7.825 million.

Nov 27, 2024 | smartcompany.com.au | Steve Vamos |Sarah Green |Bryden Campbell |Glenn Rogers

Over the last 40 years, I’ve experienced multiple waves of technology change, economic shocks, social shifts and most recently, working and living through a global pandemic. As I have worked to respond and where possible take advantage of these changes, I’ve come to appreciate the following things about leading change:Technology doesn’t innovate, yet – people do.

Aug 21, 2024 | mumbrella.com.au | Matthew Leong |Bryden Campbell

Skip to content Skip to main navigation Opinion As we look ahead to the 2028 Olympics in Los Angeles, an unexpected figure has emerged as an official ambassador for the worldwide sporting event: Snoop Dogg. But what makes Snoop's involvement so impactful, and what can other brands learn from the decision to put him centre stage? Bryden Campbell, founder and managing director of Brand Rebellion, explores. August 22, 2024 8:24 by BRYDEN CAMPBELL As we look ahead to the 2028 Olympics in Los...

Jul 23, 2024 | smartcompany.com.au | Bryden Campbell

The Matildas’ journey in the 2023 World Cup was nothing short of inspiring. It felt like a pivotal moment for women’s sports – a surge of passion and enthusiasm for inclusive change. Ahead of the upcoming Paris Olympics, this milestone event has me reflecting on what it takes to transform an ordinary team into a champion squad like the Matildas.