Yakira Young's profile photo

Yakira Young

New York

Advertising Technology Reporter at AdMonsters

Ad Tech Reporter @admonsters

Featured in: Favicon admonsters.com Favicon bet.com

Articles

  • Winning the Click Wars: Survival Strategies in the Era of Search Decline

    Nov 21, 2024 | admonsters.com | Yakira Young

    Like this article? You can get more stories with similar insight right in your inbox when you sign up for our weekly eletter. View all playbooks...

  • 5 Key Lessons Publishers Need to Learn from Prebid Summit 2024

    Nov 9, 2024 | admonsters.com | Yakira Young |Lynne D. Johnson

    From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field. Prebid Summit 2024 in NYC zeroed in on the key questions publishers are asking with a spotlight on the complex, shifting programmatic sphere.

  • Inside Brand Safety Day 2: Power Players, Purpose, and the Pursuit of Trust

    Nov 7, 2024 | admonsters.com | Yakira Young

    From Gary Vee’s candid call for authenticity to Haleon’s focus on transparency, Day 2 at the Brand Safety Summit delivered many key takeaways for professionals. Join us as we unpack the highlights, from social media challenges to responsible AI and youth mental health. During day 2 of the Brand Safety Summit we heard from a compelling mix of voices from across media, marketing, and mental health, each offering fresh perspectives on building trust and navigating brand safety.

  • How HUMAN and Opera Ads Are Building a Stronger Front Against Ad Fraud

    Nov 6, 2024 | admonsters.com | Yakira Young

    From ad optimization to comprehensive fraud protection, HUMAN Security’s collaboration with Opera Ads highlights its mission to create a safer, more transparent digital ad ecosystem. Geoff Stupay’s career path may not have started in cybersecurity, but his journey as an online publisher laid the groundwork for a mission to protect ad placements from fraud. His journey began in a seemingly unrelated place—a music website. As a publisher, he encountered the real complexities of scaling ad revenue.

  • AI, CTV and Data Collaboration Paving the Way for What's Next

    Oct 28, 2024 | admonsters.com | Yakira Young

    At Advertising Week NY, industry visionaries shared the secrets to tackling AI bias, redefining search experiences, and mastering CTV. There was a whirlwind of topics and stages to choose from at this year’s AdWeek NY, but the discussions that stood out to us shed light on three transformative topics: AI, CTV, and data collaboration.

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Yakira
Yakira @yakiraliz
23 Aug 24

Aside from #Dotdashmeredith this article also goes into how publishers are innovating their first-party data platforms, brand suitability, the POWER of harnessing audience passions, and other current hot topics. Check it out. https://t.co/8ooScOvgsY

Yakira
Yakira @yakiraliz
21 Aug 24

Meet Scott Messer, our AdMonsters Dream Team CRO! Founder of Messer Media, Scott specializes in publisher monetization, audience strategy, data privacy (CMPs), programmatic audits, ad stack rebuilds, and custom ad serving for retailers. 🚀 https://t.co/GFPMiyB5SS

Yakira
Yakira @yakiraliz
16 Aug 24

AdTech startups are facing a tough year. Funding has dropped to its lowest in over a decade, with U.S. companies raising just $360 million this year—a stark contrast to the billions raised previously. Why the decline? Market saturation, tighter regulations, and economic… https://t.co/2mMSXmDqVl