Yuliana Safari

Aug 20, 2024 | mediacatmagazine.co.uk | Samira Brophy |Yuliana Safari |Harriet Kingaby |Sam Collenette

Brands looking to shore up their success in the long term, or those starting out, ask the question: ‘Remix or disrupt?’. Do we build with a people-first, culture-first, product-first, shopper-first or audience-first mindset? Do we put our weight behind emotional resonance or leading-edge innovation to challenge the market? As with many business decisions, the answer is: it depends and do all of it.