Harriet Kingaby

Oct 31, 2024 | hkingaby84.medium.com | Harriet Kingaby

Harriet Kingaby·Follow4 min read·--Supermalt exemplify the useful brands mindset — solving a genuine issue for the community they serveUsually placing consumer needs at the heart of their product to disrupt a market. Yet, what does a challenger brand even mean anymore, when huge organisations dominate the tech market? When plunging living standards and violent unrest in the UK create complex consumer needs? And what tech platforms are thinking bigger than where the next eyeball is?

Aug 20, 2024 | mediacatmagazine.co.uk | Samira Brophy |Yuliana Safari |Harriet Kingaby |Sam Collenette

Brands looking to shore up their success in the long term, or those starting out, ask the question: ‘Remix or disrupt?’. Do we build with a people-first, culture-first, product-first, shopper-first or audience-first mindset? Do we put our weight behind emotional resonance or leading-edge innovation to challenge the market? As with many business decisions, the answer is: it depends and do all of it.

May 29, 2024 | creativebrief.com | Harriet Kingaby

With more than 2 billion people set to vote in elections in 2024, disinformation is rife. Co-founder, The Conscious Advertising Network and Insight Lead Media Bounty With Rishi Sunak’s announcement the UK will be holding a general election on the 4th July, it’s time to talk politics. Because this is the year for democracy. More than 2 billion people (40% of the world’s population) globally are eligible to vote in elections in 2024. That kind of scale is unprecedented.

May 22, 2024 | charitytoday.co.uk | Harriet Kingaby

By Harriet KingabyAs an expert invested in ethical advertising practices, I often find myself navigating the complex landscape of agency-client relationships with a critical lens.

Apr 30, 2024 | campaignlive.co.uk | Harriet Kingaby

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...