Yunindita Prasidya

1 week ago | digitalfieldnotes.substack.com | Yunindita Prasidya

It wasn’t a particularly alarming scene, but something didn’t sit quite right with me. I was watching a lineup of product demos showcased at a storied venture capital firm’s London office on a Wednesday evening. One demo caught my attention. It was from an online video editor startup. The presenter was announcing a new product rollout: an AI-powered text-to-video feature.

3 weeks ago | digitalfieldnotes.substack.com | Yunindita Prasidya

Dear readers,I’ve been thinking about what it means to see in the past week, and what teaching computers to see teaches us about seeing. Let me start with a few questions. How do you make sense of what you see? What mental notes do you make in your head? What categories? How do you make that split-second judgment that something is worth looking at? How do you act upon those observations? And, perhaps more importantly, why is it that you take notice of the things you take notice of?

Mar 5, 2025 | digitalfieldnotes.substack.com | Yunindita Prasidya

Huh, it’s quiet up here. I was sitting in a meeting room within one of the skyscrapers that decorated the skyline of the Sudirman Central Business District, more commonly known as SCBD. It’s an area spanning 45 hectares located in South Jakarta, Indonesia, which hosts many of the country’s big companies, including local branches of international corporations such as Google and Microsoft. It is a bustling hub of office buildings, hotels, shopping malls and entertainment centres.

Feb 25, 2025 | digitalfieldnotes.substack.com | Yunindita Prasidya

Stumbling into the world of finance is something of a serendipity for me. A product of chance—being at a certain place at a certain time. But the act of making meaning out of it is a conscious, laborious, and exhaustive effort. One that I try to approach with care. My work as a journalist introduced me to finance. First, at The Jakarta Post, a national Indonesian newspaper, and then at The Ken, a Bangalore-headquartered media startup that writes about business and technology.

Dec 10, 2023 | the-ken.com | Jaideep Vaidya |Olina Banerji |Yunindita Prasidya

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