
Articles
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1 month ago |
mdpi.com | Yuqing Zhang |Lele Li |Qiao Yu |Qi Li
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
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1 month ago |
acrjournals.onlinelibrary.wiley.com | Qianlin Weng |Ting Jiang |Tuo Yang |Yuqing Zhang
Supporting Information Filename Description art43159-sup-0001-Disclosureform.pdfPDF document, 1 MB Disclosure Form art43159-sup-0002-Supinfo.docxWord 2007 document , 45.9 KB Appendix S1: Supporting Information
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1 month ago |
tandfonline.com | Liangyan Wang |Yuqing Zhang |Eugene Chan
AbstractIn dialect advertising, a brand uses variants of a single language to gain competitive advantages. However, the mechanism and boundary conditions of dialect communication remain unclear. Based on the construct of feeling of groundedness and the elaboration likelihood model, this research explores dialect effect on advertisement recall. Across six studies in China, this research offers evidence that dialect (versus Mandarin) advertisements arouse greater recall.
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1 month ago |
mdpi.com | Lei Liu |Yongzhang Zhou |Jianhua Ma |Yuqing Zhang
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
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1 month ago |
pubs.acs.org | Yao Chen |Jun Yang |Xinxin Wang |Yuqing Zhang
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