Business of Home

Business of Home serves as the daily news source for the home industry, acting as a trusted voice for professionals in interior design.

National

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#317292

United States

#78889

Home and Garden/Furniture

#248

Traffic sources

Monthly visitors

Articles

Wayfair’s first large-format store was a hit. Now it’s planning new locations

2 days ago | businessofhome.com | Warren Shoulberg

On the heels of celebrating the one-year anniversary of its first large-format store, a 150,000-square-foot Chicagoland flagship, Wayfair has announced its next two physical locations, which will open in rapid succession and signal a stepped-up effort by the company to bring stores into its business model.
How better boundaries helped Adam Hunter fall back in love with his business

4 days ago | businessofhome.com | Caroline Bourque

It would have made sense if Adam Hunter went directly into the design field at a young age—after all, he was rearranging his bedroom by the age of 5 (and his neighbor in Winnetka, Illinois, was none other than Holly Hunt). Instead, he went into the family business: Broadway. “My mom was also on Broadway. I was very lucky to do it very early.
The next frontier for collectible design might just be the Midwest

4 days ago | businessofhome.com | Haley Chouinard

You’ll hear a lot about collectible design galleries in cities like Miami, New York, London and Milan. Minneapolis? Not so much. It’s a challenge that designer Victoria Sass, founder of Prospect Refuge Studio, has decided to take on personally by opening a gallery dedicated to exhibiting functional art and design, which will debut in the city’s Northeast neighborhood later this month.
This Tulsa retailer has a pep talk for the economic downturn

4 days ago | businessofhome.com | Kaitlin Menza

In Business of Home’s series Shop Talk, we chat with owners of home furnishings stores across the country to hear about their hard-won lessons and challenges, big and small. This week, we spoke with interior designer Tracy Lorton Salisbury, owner of home goods store TA Lorton in Tulsa. Lorton’s career trajectory unfolded slightly backward from the many shop owners who pass our desk.
Williams-Sonoma acquires Dormify, court rulings cast uncertainty onto Trump’s tariffs, and more

4 days ago | businessofhome.com | Caroline Bourque

This week in design, hundreds of items once owned by famed film director David Lynch are hitting the auction block this month, offering superfans the chance to purchase the director’s chair and furnishings from the set of Twin Peaks, among other pieces. Stay in the know with our weekly roundup of headlines, launches, events, recommended reading and more.
Dedar has a new CEO, Amanda Hesser steps down from Food52, and more

5 days ago | businessofhome.com | Aidan Taylor

From design firms to trade brands, read on for BOH’s monthly roundup of arrivals and departures in design, manufacturing, media and more. To the Trade Contemporary Italian fabric and wallcovering brand Dedar welcomed Beth Holman as its new CEO for North America. Holman joins from British fabric and furniture company Sanderson Design Group, where she has been president and CEO of the company’s North American division since 2019.
Elle Decor’s next chapter will be ‘bold, irreverent and international’

6 days ago | businessofhome.com | Aidan Taylor

“We want you to read Elle Decor in print or online. Whether you’re renovating or redecorating or decorating, it doesn’t matter—it offers you something no matter what you are doing,” Stellene Volandes, the publication’s editorial and brand director, tells host Dennis Scully on the latest episode of The Business of Home Podcast.
Why staging company Vesta Home scooped up a design firm

1 week ago | businessofhome.com | Caroline Bourque

Looking to grow your design firm? You’d be forgiven for not considering “be acquired by a national staging business,” but that’s precisely what happened earlier this month when Vesta Home purchased South Florida design firm Krista + Home. The terms of the deal were not disclosed. Vesta Home is no stranger to acquisitions.
Day-brightening debuts from Fromental, Fyrn, Fermoie and more

1 week ago | businessofhome.com | Caroline Biggs

Product Preview is a weekly series spotlighting the latest and greatest debuts in the marketplace. Check back every Friday for what’s new and notable. We’ve barely recovered from the excitement of NYCxDesign, but rousing new collections keep dropping by the minute. From candy-colored storage lockers to counter stools with cerulean leather seats, here are some highlights from the latest round of launches.
What are your kitchen design must-haves?

1 week ago | businessofhome.com | Aidan Taylor

For many, the kitchen is the heart of the home. This week, we asked seven designers—Olivia Botrie, Coco Greenblum, Meghan Jay, Stephanie Larsen, Susan Marinello, Britany Simon and Diana Wagenbach—what features they’ve used to make a kitchen design shine. Form and Function “From a functionality standpoint, I consider features like warming drawers, beverage centers, steam ovens, and oversize refrigerator/freezer units essential—especially for clients who love to entertain.