Kaitlin Petersen

New York

Editor-In-Chief at Business of Home

Host at Trade Tales

Editor in chief @BusinessofHome + kayaker & co-founder @KayakMCBH

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Articles

12 components of a successful company culture

1 month ago | businessofhome.com | Kaitlin Petersen

In April, more than 70 design firm principals from across the U.S. gathered in San Sebastián, Spain, for the annual Leaders of Design Conference. To kick off the event’s leadership session, consultant Bülent Levi asked the group to name the most challenging aspects of running their businesses.
Two of the industry’s biggest markets join forces

1 month ago | businessofhome.com | Kaitlin Petersen

The organizations behind two of the industry’s biggest tentpole events are getting collaborative. This morning, High Point Market Authority and the National Kitchen & Bath Association announced a strategic partnership, aimed at harnessing each organization’s stronghold in their respective categories to drive attendance at the trade shows they own or operate, and to foster industry conversations about the whole home.
Are engineered materials underrated? These designers disagree

1 month ago | businessofhome.com | Kaitlin Petersen

Are engineered materials underrated? These designers disagree magazine | | Are engineered materials underrated? These designers disagree Do you prefer natural or engineered materials in your projects? Two Los Angeles designers duke it out over the best way to specify surfaces. This article is available exclusively for BOH subscribers and BOH Insiders. Want full access?
What happened at High Point Market?

1 month ago | businessofhome.com | Kaitlin Petersen

As the trees came into bloom this weekend, the design industry descended upon High Point, North Carolina. A mix of panic and steely resolve hung over the entire Market: Both the immediate turmoil wrought by tariffs and the existential dread of a potential impending recession were clearly top of mind for exhibitors large and small. Still, there was shopping to be done and connections to be made.
The discovery that transformed Noz Nozawa’s hiring strategy

2 months ago | businessofhome.com | Kaitlin Petersen

The discovery that transformed Noz Nozawa’s hiring strategy magazine | | The discovery that transformed Noz Nozawa’s hiring strategy When she needed to make a new hire, the Bay Area designer tapped a recruiter to unlock a deeper well of talent than she could have accessed on her ownIn early 2023, Noz Nozawa looked at her team and wondered if she needed to add a new member.
The brilliant pattern wrapping strategy to borrow from Peter Dunham

2 months ago | businessofhome.com | Kaitlin Petersen

The brilliant pattern wrapping strategy to borrow from Peter Dunham magazine | | The brilliant pattern wrapping strategy to borrow from Peter Dunham Forget color drenching—the Los Angeles designer uses a fresh approach to pattern to transform a long-ignored pair of rooms into a destinationPeter Dunham hates rooms that don’t have a purpose.
How Andrea Schumacher overcame a challenging team dynamic to get everyone in the right seats

2 months ago | businessofhome.com | Kaitlin Petersen

How Andrea Schumacher overcame a challenging team dynamic to get everyone in the right seats magazine | | How Andrea Schumacher overcame a challenging team dynamic to get everyone in the right seats After a conflict over mission tanked morale at her firm, the designer tapped an internal team member to oversee the staff’s growth and development. In 2022, Andrea Schumacher embarked on a yearlong book tour for her first design monograph.
What’s the right approach to HR for a small firm? Dennese Guadeloupe Rojas thinks she’d found it

2 months ago | businessofhome.com | Kaitlin Petersen

What’s the right approach to HR for a small firm? Dennese Guadeloupe Rojas thinks she’d found it magazine | | What’s the right approach to HR for a small firm? Dennese Guadeloupe Rojas thinks she’d found it Hiring an external HR consultant allowed the Maryland designer to stop worrying about employee policies, benefits and labor regulations—and let a specialist do the heavy lifting.
The "Kitchen Triangle" Is Outdated—Here’s How to Pick a Layout That Actually Works

Mar 13, 2025 | housebeautiful.com | Kaitlin Petersen

The kitchen in House Beautiful’s 2024 Whole Home, designed by Kelsey McGregor of Kelsey Leigh Design Co. For decades, kitchens have been centered around the work triangle: the relationship between the refrigerator, stove, and sink. But while that basic principle still applies, it’s taken on new life in the modern kitchen—one that’s bigger, more open to the rest of the home, and asked to do a whole lot more than just prepare meals. The new golden rule? The zone.
How Much Does Hiring an Interior Designer Cost in 2025? A Guide to Common Fees

Feb 20, 2025 | housebeautiful.com | Kaitlin Petersen

Jump to:How Does the Designer Bill for Their Time? How Much Does the Design Fee Cost? How Much Do the Furnishings Cost? Navigating Common IssuesTo some, redecorating a space is simply something that you do as part of living in a home over multiple years.