Circana

Circana

Circana stands out as the top expert in understanding the intricacies of consumer behavior. With our cutting-edge technology, sophisticated analytics, extensive cross-industry data, and deep industry knowledge, we offer insights that empower nearly 7,000 leading brands and retailers worldwide to drive growth. Our comprehensive understanding of consumers, retail environments, and spending habits enables our clients to move beyond just numbers. We help them leverage insights, spark innovation, satisfy consumer needs, and stay ahead of the competition.

International, Trade/B2B
English
Research Company/Group

Outlet metrics

Domain Authority
77
Ranking

Global

#326475

United States

#155331

Business and Consumer Services/Marketing and Advertising

#744

Traffic sources
Monthly visitors

Articles

  • 1 month ago | circana.com

    Circana's analytics tools provide valuable consumer insights & industry trend analysis to help businesses in the Health & Wellness industry.

  • Nov 5, 2024 | circana.com | Michelle Snell |Todd McClimans

    By Michelle Snell, Director Product Marketing, and Todd McClimans, Product Manager, AudiencesThink about the last product you bought. What triggered it? Was it driven by necessity, like your oven broke and you needed to replace it? Or was it simply that you love anything OREO flavored and you wanted to try the newest OREO frozen dessert? Market structures are frameworks to understand how consumers choose between different products and how companies can position themselves in the market.

  • Sep 11, 2024 | circana.com

    The biggest hurdle for luxury skincare to overcome...lower-priced brands with prestige positioning have entered the consumer’s universe

  • Sep 6, 2024 | circana.com | Matt Simon

    By Matt Simon, Executive Director, Retail Ask any pet parent and they’ll likely agree: The saying “you’re only as happy as your saddest child” doesn’t just apply to the parents of humans. Our Shopper Insights Survey found 86% of respondents in households with a dog or a cat said their pets contribute to their overall wellness. 72% said owning a pet contributes to their overall mental health, 40% said pets provide social support, and 37% said having a pet contributes to physical activity.

  • Aug 29, 2024 | circana.com

    An AI-Powered Road Map for the Beauty IndustryThe beauty industry has an outsized impact on inclusion. But many people today still don’t feel like they are represented in health and beauty ads. Consumer expectations about inclusivity — accurate and representative depictions of all genders, gender expressions, races, skin tones, ages, body sizes, abilities, and sexual orientations — have never been higher. This report, conducted between Circana and SeeMe Index, shows how beauty brands with higher

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