Circana
Circana stands out as the top expert in understanding the intricacies of consumer behavior. With our cutting-edge technology, sophisticated analytics, extensive cross-industry data, and deep industry knowledge, we offer insights that empower nearly 7,000 leading brands and retailers worldwide to drive growth. Our comprehensive understanding of consumers, retail environments, and spending habits enables our clients to move beyond just numbers. We help them leverage insights, spark innovation, satisfy consumer needs, and stay ahead of the competition.
Outlet metrics
Global
#292521
United States
#120863
Business and Consumer Services/Marketing and Advertising
#565
Articles
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2 months ago |
circana.com
Circana's analytics tools provide valuable consumer insights & industry trend analysis to help businesses in the Health & Wellness industry.
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2 months ago |
circana.com
Circana launches Liquid Mix™, an AI-powered, self-service marketing mix platform that is designed to provide brands of all sizes with actionable insights to optimize marketing budgets!
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Nov 5, 2024 |
circana.com | Michelle Snell |Todd McClimans
By Michelle Snell, Director Product Marketing, and Todd McClimans, Product Manager, AudiencesThink about the last product you bought. What triggered it? Was it driven by necessity, like your oven broke and you needed to replace it? Or was it simply that you love anything OREO flavored and you wanted to try the newest OREO frozen dessert? Market structures are frameworks to understand how consumers choose between different products and how companies can position themselves in the market.
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Sep 11, 2024 |
circana.com
The biggest hurdle for luxury skincare to overcome...lower-priced brands with prestige positioning have entered the consumer’s universe
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Sep 6, 2024 |
circana.com | Matt Simon
By Matt Simon, Executive Director, Retail Ask any pet parent and they’ll likely agree: The saying “you’re only as happy as your saddest child” doesn’t just apply to the parents of humans. Our Shopper Insights Survey found 86% of respondents in households with a dog or a cat said their pets contribute to their overall wellness. 72% said owning a pet contributes to their overall mental health, 40% said pets provide social support, and 37% said having a pet contributes to physical activity.
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