Circana

Circana stands out as the top expert in understanding the intricacies of consumer behavior. With our cutting-edge technology, sophisticated analytics, extensive cross-industry data, and deep industry knowledge, we offer insights that empower nearly 7,000 leading brands and retailers worldwide to drive growth. Our comprehensive understanding of consumers, retail environments, and spending habits enables our clients to move beyond just numbers. We help them leverage insights, spark innovation, satisfy consumer needs, and stay ahead of the competition.

International, Trade/B2B

English

Research Company/Group

Outlet metrics

Domain Authority

Ranking

Global

#326475

United States

#155331

Business and Consumer Services/Marketing and Advertising

#744

Traffic sources

Monthly visitors

Articles

Enhance Targeted Ads with Attribute-Level Targeting

Nov 5, 2024 | circana.com | Michelle Snell |Todd McClimans

By Michelle Snell, Director Product Marketing, and Todd McClimans, Product Manager, AudiencesThink about the last product you bought. What triggered it? Was it driven by necessity, like your oven broke and you needed to replace it? Or was it simply that you love anything OREO flavored and you wanted to try the newest OREO frozen dessert? Market structures are frameworks to understand how consumers choose between different products and how companies can position themselves in the market.
The Growing Pet Wellness Market: Trends and Opportunities for Retailers

Sep 6, 2024 | circana.com | Matt Simon

By Matt Simon, Executive Director, Retail Ask any pet parent and they’ll likely agree: The saying “you’re only as happy as your saddest child” doesn’t just apply to the parents of humans. Our Shopper Insights Survey found 86% of respondents in households with a dog or a cat said their pets contribute to their overall wellness. 72% said owning a pet contributes to their overall mental health, 40% said pets provide social support, and 37% said having a pet contributes to physical activity.
S Prestige Beauty Sales Grow 8% in H1 2024, Led by Fragrance and Hair Products - Circana

Aug 6, 2024 | circana.com | Robert Chojnacki

Circana reports an 8% growth in the US prestige beauty market in H1 2024, with fragrance and hair products leading the surge. Discover the key trends driving consumer spending.
Find New Growth Spaces Using a Broad Innovation Lens

Jun 18, 2024 | circana.com

Our research shows more than 50% of retailer- and manufacturer-defined categories don’t reflect the way consumers shop today.
2023’s New Product Pacesetters: Innovation Meets Consumers in New Moments

Jun 13, 2024 | circana.com | Lisa Maas

The latest lineup of winners reveals key themes and winning strategies that enabled successful new products in 2023.
US Beauty Industry Trends: Q1 Growth Analysis - Circana

May 7, 2024 | circana.com | Robert Chojnacki

Discover the latest trends in the US beauty industry with Circana's Q1 report. Learn about the growth in prestige and mass market sales, key performing categories like fragrances and skincare, and the impact of consumer behavior on market dynamics.
‘Foodies’ Fuel Double-Digit Growth for Out-of-Home Dining, with Increased Spending Forecast – Circana Research- Circana

Apr 5, 2024 | circana.com | Paolo Parravicini

According to new research from Circana, the leading advisor on consumer complexity, the UK's foodservice market is experiencing a resurgence. Consumer spending in restaurants, pubs, cafés and quick-service eateries returned to double-digit growth, with a rise of +10% year-on-year. This hunger for out-of-home (OOH) dining is not just a flash in the pan, as forecasts indicate a steady rise of +6% year-on-year in consumer spending throughout 2024, with visits also expected to rise by almost +3%.
2023 US Beauty Industry Growth - Circana

Jan 30, 2024 | circana.com

Circana's 2023 report highlights continued growth in the US beauty industry, with a focus on prestige and mass market sales trends and consumer behavior insights.
Pet Humanization Impacting Consumer Trends - Circana

Aug 4, 2023 | circana.com | Robert Chojnacki

Explore how pet humanization shapes shopper habits in Circana's article. From innovative pet foods to functional ingredients, discover evolving consumer trends.