GreenBook

GreenBook stands out as a prominent authority in the market research and consumer insights industry. We engage, educate, and link insights professionals worldwide through our online directory, webinars, articles, reports, and the IIeX global event series.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#546410

United States

#321047

Business and Consumer Services/Marketing and Advertising

#1315

Traffic sources

Monthly visitors

Articles

GreenBook Future List Spotlight: Jillian Ney

Sep 19, 2023 | greenbook.org | Karen Lynch

Editor’s Note: The following interview features a GreenBook Future List honoree, Jillian Ney. The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers. Dr Jillian is the founder of The Social Intelligence Lab working in the insight industry blazing the trail as a leader, consultant, spokesperson and author.
Embracing the Future of Market Research without Losing Sight of the Fundamentals

Sep 18, 2023 | greenbook.org | Michael Howard

Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every industry must keep up. However, with new innovations coming at us from all directions, it can be easy to forget about the basics. In market research, it’s crucial to remain grounded in research fundamentals.
Are your Experiments Misestimating the Effectiveness of your Advertising?

Sep 12, 2023 | greenbook.org | Joel Rubinson |Rubinson Partners

Those in marketing analytics, research, and academia tend to view experiments as a gold standard. Careful…test vs. control reads are hard work too. I am going to show you how testing can overestimate lift and underestimate advertising ROI. The reasons for this misestimation will also give you avenues to take corrective action and prevent this from happening to your research and testing.
GreenBook Future List Spotlight: Sathyaraj Asaithambi

Sep 12, 2023 | greenbook.org | Karen Lynch

Editor’s Note: The following interview features a GreenBook Future List honoree, Sathyaraj Asaithambi. The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers. Sathyaraj Asaithambi is a Group Leader for Social Media Analytics at Novartis India.
Insight Science: The Future of Insights in 3 Chapters

Sep 11, 2023 | greenbook.org | Karen Lynch

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical, medical, and wellness industries. Attendees found the content so valuable that we wanted to make much of it available to all who could not attend this in-person event.
GreenBook Future List Spotlight: Zach Hebert

Sep 5, 2023 | greenbook.org | Karen Lynch

Editor’s Note: The following interview features a GreenBook Future List honoree, Zach Hebert. The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers. Zach has presented at IIEX Health 2022.
GreenBook Future List Spotlight: Brian Peterson

Aug 29, 2023 | greenbook.org | Karen Lynch

Editor’s Note: The following interview features a GreenBook Future List honoree, Erin Sowell. The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers. Brian Peterson is the producer and co-host of the Intellicast podcast.
GreenBook Future List Spotlight: Catherine Gauthier

Aug 22, 2023 | greenbook.org | Karen Lynch

Since starting your career in MRX, what would you consider to be your greatest accomplishment? The co-creation and development of CXPA Quebec community is among my greatest accomplishment, because of its impact on the French CX community (in Quebec and worldwide) and its status as a “reference” in the field. The reason why I’ve built CXPA Quebec was to help the French-speaking CX experts’ access CX knowledge in their native language.
Win Before You Launch

Aug 18, 2023 | greenbook.org | Karen Lynch

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical, medical, and wellness industries. Attendees found the content so valuable that we wanted to make much of it available to all who could not attend this in-person event.
Are You Ready to Architect the Flow of Insights Through the AI-enabled Enterprise?

Aug 17, 2023 | greenbook.org | Olaf Lenzmann |Simon Wyld |Chris Young |Alexandra Kuzmina

For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting the deeper market and consumer understanding insight teams develop with the downstream decisions and actions of the wider business can be draining. The explosion of new AI capabilities that are now pouring into enterprises pose an opportunity to close the gap between insight development and business impact.