Fratello Watches

Fratello Watches

Fratello is an online magazine dedicated to watches, established in 2004. It provides engaging and high-quality content that is both authentic and enjoyable, all delivered with a personal touch. Robert-Jan Broer, with his extensive watch knowledge, created Fratello Watches as a platform for education and entertainment. The name 'Fratello' means "brother" in Italian, which also connects to his last name "Broer." Since "Broer" can be tricky for non-Dutch speakers to pronounce, 'Fratello' is a simpler and more memorable option. Over time, it has come to represent our community — a brotherhood (and sisterhood) of watch enthusiasts. Throughout the years, Fratello has built a talented team of editors and professional photographers, all united by their love for watches! On this page, you can meet each of them and find ways to connect directly.

Consumer
English
Online/Digital

Outlet metrics

Domain Authority
59
Ranking

Global

#41657

United States

#14239

Lifestyle/Jewelry and Luxury Products

#47

Traffic sources
Monthly visitors

Articles

  • 6 days ago | fratellowatches.com | Michael Stockton

    Last month, at Watches and Wonders 2025, I visited the Trilobe booth. It was my first time seeing the brand’s watches, and they impressed me. The Parisian company depicts time uniquely through its pieces. The latest Une Folle Journée Rhodium-plated Green is a wearable modern watch in a new colorway. I’m always skeptical when I see watches with unorthodox displays. Is it possible to improve on the ages-old two- or three-hand setup? Trilobe makes a case for a different style of easily reading the time.

  • 1 week ago | fratellowatches.com | Jorg Weppelink

    HTD is one of those watch companies that, once in a while, will pop up on people’s radars. The Italian brand has shown a great eye for design over the five years it has been around. However, with the two new Hesagraph 2025 models, HTD shows how far the watches have come. These two variations of the brand’s popular chronograph were redesigned to celebrate the brand’s fifth anniversary.

  • 1 week ago | fratellowatches.com | Jorg Weppelink

    The Rolex Day-Date has long been the brand’s flagship model. We sometimes forget that fact due to all the new Rolex releases every year. We usually only see new dial variations for the Day-Date. But that makes sense; after all, why drastically change something if it’s already so good? This is why we decided to focus on Day-Date dials for this week’s list.

  • 1 week ago | fratellowatches.com | Michael Stockton

    While there are no official announcements on new releases from the reborn Universal Genève, we do have news. To refresh your memory, Breitling purchased the brand in December 2023 from Stelux Holdings. It has been made clear that new models, along with authorized retailers, wouldn’t emerge until 2026. However, three “new” one-off SAS Polerouter references emerged in 2024, celebrating the 70th anniversary of the SAS transpolar flights from Copenhagen to Los Angeles.

  • 1 week ago | fratellowatches.com | Jorg Weppelink

    Farer watches always stand out in the large crowd of available options today. The British brand creates watches that distinguish themselves through playful yet clever designs. The elegant case shapes, arrow-shaped brand logo, distinct numeral style, and colorful dials ensure that the watches are instantly recognizable. In particular, the colors stand out to me. Farer uses colors incredibly well.

Fratello Watches journalists