goop

Goop is dedicated to ensuring that every choice we make is meaningful. Understanding that resources are limited, we aim to highlight the best experiences, recipes, products, and advice available. Originally launched in the fall of 2008 as a simple weekly newsletter from Gwyneth Paltrow's kitchen, Goop started as a way for GP to compile her honest travel tips, health-focused recipes, and shopping finds for her friends, while also seeking answers to her personal questions about health, fitness, and well-being. Today, Goop has transformed into a comprehensive lifestyle platform, showcasing a carefully selected range of products and content. It serves as a venue for GP to share insights from the remarkable experts who have guided her throughout her journey, providing readers with trusted recommendations on where to shop, dine, and stay—much like advice from a friend rather than an anonymous, crowd-sourced source.

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The 2025 Spring Accessories Guide

1 week ago | goop.com | Amanda Chung

HomeTrendsAll the New Accessories We Can’t Wait to Wear Spring: the season of wearing the shoes you want, not the ones required by the weather. Of swinging a new bag by your side as you amble down a sunny, tree-lined street. Of slipping on a pair of shades whenever you leave the house, because finally—finally!—you need them again. These are the shoes, bags, and miscellaneous mood-boosting extras to move on.
The Workwear Update: 15 Pieces to Snap Up for Spring

2 weeks ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting IdeasThe Spring Workwear Update Depending on how many unread emails are sitting in your inbox right now, refreshing your work wardrobe for spring might not sound like something you have bandwidth for. But here’s a little secret: You don’t need to boil the ocean.
Transitional Closet Staples to Bridge the Seasonal Gap

3 weeks ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting IdeasTransitional Closet Staples for Mercurial Spring Weather Here’s a head-scratcher: It’s a brisk 58 degrees when you leave home in the morning but 75 and downright balmy by lunch. What do you wear? As we move further into spring—not just in calendar days but in meteorologically confusing situations—finding pieces that work for a wide range of temperatures is essential.
Spring 2025 Color Trends to Try Now

1 month ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting Ideas4 Color Trends from the Spring Runways (and How to Wear Them in Real Life) The spring/summer 2025 shows brought a handful of hues we’ve fallen hard for. Even the most color-averse among us are intrigued, asking uncharacteristic questions like, “Is butter the new black?” and “Do I need a pink button-up in my life?” Below, how to wear the four colors we loved best. It’s not just blue. It’s not turquoise, it’s not lapis—it’s actually cerulean.
The Best Art Exhibitions for Spring 2025

1 month ago | goop.com | Kelly Martin

HomeCulture8 Must-See Art Exhibitions to Welcome the Spring Season Today’s spring equinox marks more than the first day of the new season. It’s also when the sunlight starts to pull us out of hibernation, easing us out of our internal worlds and back to external life. You can feel the difference in your brain and body as we close the chapter on winter.
The Designer Putting Traditional Mexican Folk Art in Fashion

1 month ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting IdeasThe Designer Putting Traditional Mexican Folk Art in Fashion Sometimes, a beautiful piece of clothing is just that: beautiful. Other times, it has a backstory that reminds you of (and helps you to feel connected to) the human beings who created it. Heirlome makes clothing of the latter variety.
Inside Gwyneth Paltrow’s Closet: Sweater Edition

1 month ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting IdeasInside Gwyneth’s Closet: Sweater Edition “Knitwear and jeans are the things that I wear most in my life,” says Gwyneth, dressed in an oat-colored cardigan and a pair of wide-legs. “At goop, we’ve made some incredible sweaters, and some of them become our bestsellers.” But which of those bestsellers does she reach for the most, we wondered?
Light Jackets, Suede Accessories, and More Spring Things to Add to Cart

1 month ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting IdeasLight Jackets, Suede Accessories, and More Spring Things to Add to Cart Recently, a few goop staffers were discussing the wardrobe updates we’re looking forward to making this season. It was a fun conversation, so we thought we’d share the results. Below, a non-exhaustive list of things to buy in anticipation of warmer weather, longer days, and walking to get spritzes after work.
Getting to Know G. Label’s New Design Director, Sofía Menassé

1 month ago | goop.com | Amanda Chung

“I’m always striving to elevate the product, whatever it is,” says Sofía Menassé, the newly minted design director of G. Label. “That means using the best finishes—or the best fabrics, or the best yarns—that we possibly can. And I’m always looking for better. That’s why I’m in Florence right now.
18 Pieces to Buy for a Beach Getaway

2 months ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting Ideas18 Pieces to Buy for a Beach Getaway Shopping for vacation, we’d argue, exists separately from regular shopping. “Vacation is where you get to have fun,” says goop market editor, Sandra Slusarczyk.