goop

goop

Goop is dedicated to ensuring that every choice we make is meaningful. Understanding that resources are limited, we aim to highlight the best experiences, recipes, products, and advice available. Originally launched in the fall of 2008 as a simple weekly newsletter from Gwyneth Paltrow's kitchen, Goop started as a way for GP to compile her honest travel tips, health-focused recipes, and shopping finds for her friends, while also seeking answers to her personal questions about health, fitness, and well-being. Today, Goop has transformed into a comprehensive lifestyle platform, showcasing a carefully selected range of products and content. It serves as a venue for GP to share insights from the remarkable experts who have guided her throughout her journey, providing readers with trusted recommendations on where to shop, dine, and stay—much like advice from a friend rather than an anonymous, crowd-sourced source.

National
English
Online/Digital

Outlet metrics

Domain Authority
83
Ranking

Global

#59184

United States

#17970

Lifestyle/Beauty and Cosmetics

#182

Traffic sources
Monthly visitors

Articles

  • 1 week ago | goop.com | Amanda Chung

    When you’re running low on time, inspiration, or the energy required to try on three different outfits before finally settling on the first one you picked out, having a foolproof outfit formula to fall back on is key. Here, we put together four simple, summery pairings that streamline the getting-ready process—no closet calculus required.

  • 2 weeks ago | goop.com | Amanda Chung

    HomePersonal Style & Outfitting IdeasRaffia, Crochet, and More Textures to Dabble in This Summer Sartorially speaking and otherwise, summer is about having fun. Not taking yourself too seriously. It’s about buying something on a whim—then hyperfixating on it so much you wonder weeks later how you ever got dressed without it. Recently, as the fashion team discussed the summer ’24 pickups that surprised us like that, we realized that they were all united by a common theme: texture.

  • 3 weeks ago | goop.com | Amanda Chung

    On a drizzly Wednesday evening earlier this month, a group of notably well-dressed New Yorkers ducked into the new San Vicente for a dinner party thrown jointly by goop and Jess Graves, writer of the ultrapopular shopping Substack, “The Love List.” Despite the weather, the atmosphere inside was cheerful: Guests—a mix of editors, designers, brand founders, and, of course, Substackers—mingled over glasses of Sancerre while summery French music floated over the warmly lit room.

  • 1 month ago | goop.com | Kelly Martin

    Advice about orgasms is a little like what we’ve all heard (and probably also said) about love: You’re more likely to find it when you stop looking for it. Indeed, when we asked three sex experts for their advice, they all agreed: The first step is to take the pressure off. Still, considering a whopping estimated 10 to 15 percent of women have never had an orgasm, according to the National Library of Medicine, it’s clear that for many, climaxing isn’t always that easy.

  • 1 month ago | goop.com | Kelly Martin

    It seems like we’re losing our hair more than ever: Maybe you’ve had mega-shedding in perimenopause, or after losing a job or another stressful life event. (Stress has long been implicated as a confounding factor in hair loss.)With a growing list of tools, supplements, and serums on the market, we also have more access to regrowth before things are too far gone. Hair vitamins leverage hormone-balancing ashwagandha and saw palmetto. Compounding pharmacies like Hers are selling minoxidil.