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Goop is dedicated to ensuring that every choice we make is meaningful. Understanding that resources are limited, we aim to highlight the best experiences, recipes, products, and advice available. Originally launched in the fall of 2008 as a simple weekly newsletter from Gwyneth Paltrow's kitchen, Goop started as a way for GP to compile her honest travel tips, health-focused recipes, and shopping finds for her friends, while also seeking answers to her personal questions about health, fitness, and well-being. Today, Goop has transformed into a comprehensive lifestyle platform, showcasing a carefully selected range of products and content. It serves as a venue for GP to share insights from the remarkable experts who have guided her throughout her journey, providing readers with trusted recommendations on where to shop, dine, and stay—much like advice from a friend rather than an anonymous, crowd-sourced source.

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A Summer Guide to the Swiss Alps

1 week ago | goop.com | Kelly Martin

As ski season closes, the Swiss Alps shut down to tourists for the spring thaw. Come summer, the meadows burst with edelweiss, gentian, alpine anemone, and saxifrage, and the mountains turn over to hikers, bikers, climbers, and paragliders. And maybe to you: The Swiss Alps’ second season is a forest bather’s dream and an escape from the hottest and most sluggish part of summer. From most American cities, it makes sense to fly into Zurich.
The Latest and Greatest from Rosie Assoulin

1 week ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting IdeasThe Latest and Greatest from Rosie Assoulin If it’s been a minute since you’ve scrolled through our new arrivals, here’s a little PSA: A curation of pieces from Rosie Assoulin has quietly launched in the goop style shop. We love the New York–based designer for her distinctive silhouettes (she’s not one to shy away from a statement sleeve or a big skirt) and joyful use of color (a good reminder that fashion should be fun).
Contemporary Brands Doing Cool Things with Tailoring

2 weeks ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting IdeasContemporary Brands Doing Cool Things with Tailoring For too long, tailoring has been associated with sad corporate spaces: cold corner offices, drab kitchenettes, empty conference rooms with horrible overhead lighting.
3 Sweet Ways to Spend Mother’s Day

2 weeks ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting Ideas3 Sweet Ways to Spend Mother’s Day If you live within driving distance of your mom (or stepmom, or grandma, or favorite aunt, or any other woman whose love and guidance you’re grateful for), spending the day together on May 11 is an easy way to celebrate her.
The 2025 Spring Accessories Guide

1 month ago | goop.com | Amanda Chung

HomeTrendsAll the New Accessories We Can’t Wait to Wear Spring: the season of wearing the shoes you want, not the ones required by the weather. Of swinging a new bag by your side as you amble down a sunny, tree-lined street. Of slipping on a pair of shades whenever you leave the house, because finally—finally!—you need them again. These are the shoes, bags, and miscellaneous mood-boosting extras to move on.
How Neuroscience Is Shaping the Future of Mood-Boosting Scents

1 month ago | goop.com | Pia Velasco

How do you feel when you spritz on your favorite fragrance? Whether it boosts your confidence, sparks creativity, calms your mind, or ignites inner seductivity, scent holds the power to tap into our emotions in a way that’s hard to explain—yet undeniable. But behind this subtle magic is science, and plenty of it. As it turns out, a growing body of research shows that fragrance can truly transform how we feel, inside and out.
The Workwear Update: 15 Pieces to Snap Up for Spring

1 month ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting IdeasThe Spring Workwear Update Depending on how many unread emails are sitting in your inbox right now, refreshing your work wardrobe for spring might not sound like something you have bandwidth for. But here’s a little secret: You don’t need to boil the ocean.
Transitional Closet Staples to Bridge the Seasonal Gap

1 month ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting IdeasTransitional Closet Staples for Mercurial Spring Weather Here’s a head-scratcher: It’s a brisk 58 degrees when you leave home in the morning but 75 and downright balmy by lunch. What do you wear? As we move further into spring—not just in calendar days but in meteorologically confusing situations—finding pieces that work for a wide range of temperatures is essential.
Spring 2025 Color Trends to Try Now

1 month ago | goop.com | Amanda Chung

HomePersonal Style & Outfitting Ideas4 Color Trends from the Spring Runways (and How to Wear Them in Real Life) The spring/summer 2025 shows brought a handful of hues we’ve fallen hard for. Even the most color-averse among us are intrigued, asking uncharacteristic questions like, “Is butter the new black?” and “Do I need a pink button-up in my life?” Below, how to wear the four colors we loved best. It’s not just blue. It’s not turquoise, it’s not lapis—it’s actually cerulean.
The Best Art Exhibitions for Spring 2025

1 month ago | goop.com | Kelly Martin

HomeCulture8 Must-See Art Exhibitions to Welcome the Spring Season Today’s spring equinox marks more than the first day of the new season. It’s also when the sunlight starts to pull us out of hibernation, easing us out of our internal worlds and back to external life. You can feel the difference in your brain and body as we close the chapter on winter.