Green State

5 days ago | greenstate.com | Cara Wietstock

Cannabis industry professionals want to understand which products, marketing strategies, and branding will beckon target demographics to their products. A recent Substance Abuse and Mental Health Services Administration (SAMHSA) data brief entitled Differences in Past Year Modes of Marijuana Use among People Aged 12 or older shows a group that may be woefully underserved.

5 days ago | greenstate.com | Cara Wietstock

The cannabis industry is one of expected growth in some states, and imminent contraction in others. People who sign on to work in the space experience the excitement of a new industry while riding a rollercoaster of unknowns. The federal illegality of the plant leaves space for nerves. A recently released University of California Los Angeles (UCLA) Labor Center report indicates more to be concerned about.

1 week ago | greenstate.com | Cara Wietstock

Almost every American can relate to the experience of walking into a cool convenience store and grabbing their favorite Haribo gummy snacks. For a few in the Netherlands, that candy treat turned into a wild ride. So far, three bags of Happy Cola F!ZZ candies, similar to those found in the United States, have contained THC.

1 week ago | greenstate.com | Cara Wietstock

A good night’s rest is essential. Those who have trouble sleeping will attest that waking up exhausted only snowballs into a day of lethargy or worse, over-caffeination. Some have turned to cannabis for restful slumber, and as the industry pinpoints what products might work, one cannabinoid has reigned supreme. Cannabinol (CBN) is a minor cannabinoid that occurs in small amounts in the cannabis plant, and many believe it helps kick in those coveted sleep-inducing effects.

1 week ago | greenstate.com | Rachelle Gordon

Knowledge around cannabis has grown exponentially in the era of legalization. However, a knowledge gap still exists between the industry and consumers. It’s a very steep learning curve, and people often struggle to understand all of the nuances of the cannabis plant and its many, many finished products on the market. One of the biggest misconceptions in the space centers on pot potency.