Impact

Impact magazine serves as a valuable resource for those seeking high-quality research, insightful analysis, and business intelligence. It helps readers gain a deeper understanding of their customers and achieve a competitive edge in the market.

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Social media data leads to better health | DATA-ANALYTICS Blog | Market Research Society

May 16, 2024 | mrs.org.uk | Jamie Doggett

Author: Jamie DoggettAssociate Director of Research, CREATION.co Social media data has become a crucial part of the research mix. It’s a rich source of insight… when the right data extraction and analytics are applied. Here Jamie from CREATION.co talks about the value of this data in the health/pharma category. Both healthcare professionals (HCPs) and patients are very active on social media and critical healthcare data can be heard in their public posts.