Quirk's Media

For three decades, Quirk's Marketing Research Review has been delivering valuable insights into marketing research. Our goal is to serve as the go-to resource for individuals involved in conducting, managing, and buying research products and services.

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#709224

United States

#370944

Business and Consumer Services/Marketing and Advertising

#1482

Traffic sources

Monthly visitors

Articles

SKIM Group Virtual Session: Elevate Your Pricing and Promotions Strategy in 2025 with U.S. Consumer Insights

4 weeks ago | quirks.com | Jessica Edwards |Mary Murray

Elevate Your Pricing and Promotions Strategy in 2025 with U.S. Consumer InsightsEditor's note: This article is an automated speech-to-text transcription, edited lightly for clarity. SKIM sponsored a session given on March 12, 2025, during the Quirk’s Virtual Sessions – Consumer Reset series. Jessica Edwards, vice president, revenue management and Mary Kate Murray, manager, presented this session. The two shared insights on U.S. consumers regarding pricing and promotional strategies.
The importance of creating meaningful relationships with consumers

1 month ago | quirks.com | Shannon Murphy

Creating the right connections Editor’s note: Shannon Murphy is the senior research director at MarketVision Research. This is an edited version of an article that originally appeared under the title “Beyond The Interview: Where Research Meets Relationship.”With any successful relationship, whether it be friendship, partnership or beyond, the connection deepens with each interaction as both parties come to know and truly understand one another.
Names of Note November 2024

Nov 27, 2024 | quirks.com | Mark Byrne

Online survey and research services company QuestionPro has appointed Chris Robson as VP, managed services. Health care insights agency Integro has appointed Ilona Eaton as manager and Camila Beeck as senior manager. Research and consulting firm Smarty Pants has promoted Czarmyne Jo to insights whiz, an analyst-level role. Focus Insights has appointed Abhijeet Roy as chief client officer, EMEA. Behaviorally has appointed Christopher Parker as VP, customer success.
The polling gap: When quantitative data misses the mark

Nov 19, 2024 | quirks.com | Tim Wragg

Do we need qualitative research to truly understand people? Editor’s note: Tim Wragg is CEO of market research firm Human8. After spending an estimated half a billion dollars surveying voters across the United States, with cutting-edge technologies and methodologies, the truth is staring us in the face yet again. We got it wrong. Pollsters, market researchers, forecasters and insights gurus all predicted things that never happened and were unaware of things that did.
How organizations can fight employee burnout

Oct 18, 2024 | quirks.com | Dean Mathews

Strategies to decrease employee stress levelsEditor’s note: Dean Mathews is the founder and CEO of OnTheClock and a Simpplr author. This is an edited version of an article that originally appeared under the title “5 strategies to curb employee stress and burnout.” Many organizations grapple with the challenges of maintaining productivity.
Seeing through various lenses: The power of diverse perspectives in marketing research

Sep 19, 2024 | quirks.com | Karen Schofield

Adopting different hats for successEditor’s note: Karen Schofield is the head of qualitative and head of people growth strategy at Blue Yonder. This is an edited version of an article that originally appeared under the title “The Power of Perspective: Embracing Different Hats for Success.”In the ever changing and evolving landscape of market research, the ability to perceive reality through various lenses is invaluable.
How to effectively advertise sustainability

Sep 9, 2024 | quirks.com | Jon Arthurs

The best practices for communicating sustainabilityEditor’s note: Jon Arthurs is the managing director and global sustainability practice lead at MetrixLab. This is an edited version of an article that originally appeared under the title “The sustainability communications playbook: 12 best practices.”As the world continues to grapple with climate change, sustainability has become increasingly important for consumers, brands and governments alike.
The top trends that are shaping the marketing research industry

Sep 5, 2024 | quirks.com | Mary Evans

The emerging qualitative research trends to considerEditor’s note: Mary Kay Evans is the chief GTM officer at Alida. Consumer preferences and behaviors change rapidly, often within hours, requiring researchers to stay alert and adaptable. Researchers know how important it is to gather customer feedback to make business decisions but gathering it fast enough to make timely decisions remains a major challenge. Earlier this year, we highlighted four trends that researchers should consider for success.
Tips for attracting diverse talent to customer insights | Articles

Jun 25, 2024 | quirks.com | Tim Hoskins |Brett Townsend

Enhancing consumer insights: The need for greater inclusion of underrepresented groupsEditor’s note: Brett Townsend, SVP of strategy at Quester. Tim Hoskins is the president of Quester. The two are co-authors of the upcoming book “Insights on the Brink.”When kids, teenagers and even university students try to glimpse at their future, they sees any number of professions ... other than consumer insights.
Consumer trust: Will AI erode authenticity in marketing?

Jun 25, 2024 | quirks.com | Jennifer Armstrong

Consumer research uncovers concern over use of AI-generated imageryEditor’s note: Jennifer Armstrong is marketing director at market research firm Attest. The need, and demand, for trust and authenticity in marketing has been a consistent theme for many years but its place in the spotlight is increasingly growing in recent times.