Catalyst (CIM)

Catalyst is a magazine exclusively for CIM members, filled with articles that delve into innovative ideas in important areas like leadership, behavioral economics, and sociology. It gathers valuable insights from a worldwide network of business professionals, guiding discussions on the most current issues impacting marketers and businesses. This makes Catalyst an essential resource for today’s marketers looking to enhance their knowledge and skills.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#252243

United Kingdom

#20444

Business and Consumer Services/Marketing and Advertising

#148

Traffic sources

Monthly visitors

Articles

Catalyst issue 2 | 2025: Range anxiety

2 weeks ago | cim.co.uk | Morag Cuddeford-Jones

10 April 2025 Remember the story of Icarus? The golden child who ignored his father’s warnings and flew too close to the sun, so his wax and feather wings melted and he plummeted to earth? That fable is typically used as a warning for anyone who’s getting too big for their boots, but it could equally be a cautionary tale for any inventor.
Smart marketing moves for April Fools' day

3 weeks ago | cim.co.uk | Laura Bracher

31 March 2025 Humour can be a great way for brands to connect with their audiences and April Fools' day provides a perfect opportunity for brands to showcase their creativity and even stir up some good-humoured mischief.
The role of nostalgia in marketing

4 weeks ago | cim.co.uk | Laura Bracher

28 March 2025 Nostalgia has been a rising trend for some time now, and it certainly looks like it is here to stay. With advertising featuring a parade of iconic faces, classic references and music hits from yesteryear, consumers are loving the trip down memory lane.
Neuromarketing and the science of desire

1 month ago | cim.co.uk | Katie Hart

23 April 2025 David Ogilvy famously said “Consumers don’t think how they feel, they don’t say what they think, and they don’t do what they say.” This gives us a challenge within marketing – how are we then supposed to understand, and be able to provide consumers with, what they genuinely want and need?
Building in diversity, equity and inclusion

1 month ago | cim.co.uk | Laura Bracher

24 March 2025 Diversity, equity, and inclusion (DEI) isn't a "nice to have" for businesses; it's fundamental for long-term success. It continues to show its worth, and, according to McKinsey, the penalties for low diversity on executive teams are intensifying.
Building in inclusivity, equality, and diversity

1 month ago | cim.co.uk | Laura Bracher

24 March 2025 Diversity, equity, and inclusion (DEI) isn't a "nice to have" for businesses; it's fundamental for long-term success. It continues to show its worth, and, according to McKinsey, the penalties for low diversity on executive teams are intensifying.
International Women's Day | CIM Content Hub

1 month ago | cim.co.uk | Laura Bracher

Despite significant progress in gender equality, women remain underrepresented in leadership roles. At the current rate of progress, full gender parity won't be reached until 2158—that's roughly five generations from now. International Women's Day isn't just about celebrating progress—it's a call to step forward in solidarity and push for real, measurable change.
International Women's Day | CIM Content Hub

1 month ago | cim.co.uk | Laura Bracher

Despite significant progress in gender equality, women remain underrepresented in leadership roles. At the current rate of progress, full gender parity won't be reached until 2158—that's roughly five generations from now. International Women's Day taking place on 08 March 2025 isn't just about celebrating progress—it's a call to step forward in solidarity and push for real, measurable change.
Encouraging high performing teams

2 months ago | cim.co.uk | Laura Bracher

24 February 2025 Marketing is constantly changing, and as it does, so should our skills and knowledge. While those just starting out will focus on mastering the basics, marketers with a few years of experience may find themselves asking: how do I progress? The answer lies in professional development. Professional development is crucial for finding new opportunities, advancing careers, and building strong teams.
How to manage posting across multiple channels

2 months ago | cim.co.uk | Laura Bracher

17 February 2025 The ever-changing landscape of social media can easily feel overwhelming and pressurising, particularly with so many brands occupying the space. Structuring a clear strategy for managing multiple social media accounts can create a seamless posting experience and ensure you have time to be imaginative with your content, particularly for marketers juggling social media alongside other roles.