Catalyst (CIM)

Catalyst is a magazine exclusively for CIM members, filled with articles that delve into innovative ideas in important areas like leadership, behavioral economics, and sociology. It gathers valuable insights from a worldwide network of business professionals, guiding discussions on the most current issues impacting marketers and businesses. This makes Catalyst an essential resource for today’s marketers looking to enhance their knowledge and skills.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#252243

United Kingdom

#20444

Business and Consumer Services/Marketing and Advertising

#148

Traffic sources

Monthly visitors

Articles

How can you get involved in Volunteers’ Week?

3 days ago | cim.co.uk | Laura Bracher

Each June, Volunteers' Week (2nd–8th) recognises and celebrates the contributions made by volunteers across the UK. It's a week packed full of stories, focusing on those who give their free time to help local communities and beyond. But for marketers, it's more than just a feel-good fixture in the calendar. As audiences increasingly expect brands to stand for something more meaningful, Volunteers' Week presents marketers with a valuable opportunity to connect with purpose.
It's a marathon, not a sprint

3 weeks ago | cim.co.uk | Laura Bracher

22 April 2025 Beyond the finish line, the Boston and London Marathons in April present significant opportunities for marketers. The CIM team examines the evolving landscape of sponsorship, the increasing importance of sustainability, and innovative approaches to engaging the vast crowds they attract.
Marketing’s professionalism problem | CIM Podcast

4 weeks ago | cim.co.uk | Morag Cuddeford-Jones |Hayley Knight |Ben Walker |Philip Ricketts

Tune in for a sneak peek at the latest edition ofCatalyst magazine, a deep dive into marketing's professionalism problem and more... In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor ofCatalyst, alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC and Philip Ricketts, wholesale commercial director at Royal Mail.
Catalyst issue 2 | 2025: Range anxiety

1 month ago | cim.co.uk | Morag Cuddeford-Jones

10 April 2025 Remember the story of Icarus? The golden child who ignored his father’s warnings and flew too close to the sun, so his wax and feather wings melted and he plummeted to earth? That fable is typically used as a warning for anyone who’s getting too big for their boots, but it could equally be a cautionary tale for any inventor.
Smart marketing moves for April Fools' day

1 month ago | cim.co.uk | Laura Bracher

31 March 2025 Humour can be a great way for brands to connect with their audiences and April Fools' day provides a perfect opportunity for brands to showcase their creativity and even stir up some good-humoured mischief.
The role of nostalgia in marketing

1 month ago | cim.co.uk | Laura Bracher

28 March 2025 Nostalgia has been a rising trend for some time now, and it certainly looks like it is here to stay. With advertising featuring a parade of iconic faces, classic references and music hits from yesteryear, consumers are loving the trip down memory lane.
Neuromarketing and the science of desire

1 month ago | cim.co.uk | Katie Hart

23 April 2025 David Ogilvy famously said “Consumers don’t think how they feel, they don’t say what they think, and they don’t do what they say.” This gives us a challenge within marketing – how are we then supposed to understand, and be able to provide consumers with, what they genuinely want and need?
Building in diversity, equity and inclusion

1 month ago | cim.co.uk | Laura Bracher

24 March 2025 Diversity, equity, and inclusion (DEI) isn't a "nice to have" for businesses; it's fundamental for long-term success. It continues to show its worth, and, according to McKinsey, the penalties for low diversity on executive teams are intensifying.
Building in inclusivity, equality, and diversity

1 month ago | cim.co.uk | Laura Bracher

24 March 2025 Diversity, equity, and inclusion (DEI) isn't a "nice to have" for businesses; it's fundamental for long-term success. It continues to show its worth, and, according to McKinsey, the penalties for low diversity on executive teams are intensifying.
International Women's Day | CIM Content Hub

2 months ago | cim.co.uk | Laura Bracher

Despite significant progress in gender equality, women remain underrepresented in leadership roles. At the current rate of progress, full gender parity won't be reached until 2158—that's roughly five generations from now. International Women's Day isn't just about celebrating progress—it's a call to step forward in solidarity and push for real, measurable change.