IMRG - The UK Ecommerce Association

Introducing IMRG - the Online Retail Association of the UK!

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Customer acquisition strategies that have proven to work

2 weeks ago | imrg.org | Ellie-Rose Davies

By Ellie-Rose Davies, Content Executive at IMRGEach year we survey retailers on their growth strategies, and customer acquisition is always a top priority alongside retention. It’s also a topic that comes up time and again during our customer-focussed events. The question is, what customer acquisition strategies have proven to work in 2025? Luckily a generous number of industry experts have shared their knowledge on this for this blog.
Ways to improve UX on eCommerce websites

4 weeks ago | imrg.org | Ellie-Rose Davies

By Ellie-Rose Davies, Content Executive at IMRGA positive user experience (UX) can have a significantly help with improving key performance metrics like revenue, average order value, and conversion rates.
Three ways to ensure fast and accurate global fulfilment

1 month ago | imrg.org | Ellie-Rose Davies

By Barley Laing, the UK Managing Director at MelissaIn an age where the price and quality of products is so similar it’s becoming much harder for retailers to standout. One area where they can steal a march on their competition is in the delivery of fast and accurate fulfilment. This is backed up by research from Ipsos which reveals that 85 per cent of online shoppers said a poor delivery experience would prevent them from ordering from that retailer again.
Practical tips for retailers on managing customer reviews

1 month ago | imrg.org | Ellie-Rose Davies

By Ellie-Rose Davies, Content Executive at IMRGCustomer reviews can influence everything from conversion rates to brand perception, making it important for retailers to manage them well. In this blog, industry experts reveal how to use reviews not just as feedback, but as a tool for improving the wider customer experience.
How to make eCommerce products go viral

1 month ago | imrg.org | Ellie-Rose Davies

Stay competitiveGoing viral can deliver a real boost in visibility, but that attention isn’t guaranteed to last. In a fast-moving eCommerce market, it’s worth thinking about how to keep momentum going once interest starts to build. As more competitors react with similar products or alternative price points, staying competitive could make the difference between a short-lived spike and sustained success.
Creating Change: the shifting demands of eCom content

2 months ago | imrg.org | Ellie-Rose Davies

ECommerce photography is changing, with more pressure and less budget but there are great rewards to be had. Richard Harvey from Canon UK, Duncan Taylor of EME Digital and Sam Shearer, MD of Ortery Inc, discuss…First, some facts. “Ten years ago, around 12 percent of retail sales were online. Today it’s about 30 percent. The importance of the online channel is greater, but the content production budgets haven’t grown at anything like the same rate,” Duncan Taylor, MD of EME Digital, explains.
Cost effective strategies to acquire new customers

2 months ago | imrg.org | Ellie-Rose Davies

By NovunaAcquiring new customers is a crucial part of any retail business strategy. Our latest study with retailers, conducted as part of Novuna Consumer Finance’s market analysis, reveals that acquiring new customers is becoming increasingly costly. 69% of retailers reported rising customer acquisition costs (CAC), while a quarter admitted they don’t fully understand their true CAC.
Beyond sitewide offers: How Radley London increased conversions while protecting brand value

2 months ago | imrg.org | Dan Bond |Ellie-Rose Davies

By Dan Bond, VP of Marketing at RevLifterThe constant battle between conversion rates and brand perception for premium retailers creates a genuine dilemma. Push too hard on discounts, and you become another promotion-dependent brand. Resist discounting, and you might watch visitors leave without purchasing. Radley London faced this exact challenge when they approached RevLifter.
Optimising eCommerce cross-border performance

2 months ago | imrg.org | Ellie-Rose Davies

By Ellie-Rose Davies, Content Executive at IMRGIn this blog, we share expert tips to help retailers optimise cross-border eCommerce performance with insights from industry specialists. Read on to explore IMRG’s latest findings on cross-border trade, practical advice on localisation, and strategies for pricing, payments, and costs. Plus, get key tips on delivery, returns, and fraud prevention to support your international growth.
How to make a seamless customer experience a reality

Mar 31, 2025 | imrg.org | Barley Laing |Ellie-Rose Davies

By Barley Laing, the UK Managing Director at MelissaConsumers increasingly expect a seamless end-to-end experience when shopping online – a quick and simple checkout and fast, flexible delivery. This is backed up by research which highlights that customer experience drives over two-thirds of customer loyalty, outperforming brand and price combined. It’s why many retailers are keen to deliver a seamless customer experience in 2025. The important question is how can they make it a reality?