InContext

Digital Content Next is the sole trade association focused on catering to the specific and varied requirements of top-notch digital content organizations that maintain reliable, direct connections with both consumers and marketers. Established in June 2001 as the Online Publishers Association (OPA), the organization has evolved to meet the needs of its members. We conduct exclusive research for our members and the general public, facilitate both public and private discussions to address and promote important topics affecting digital content brands, and provide a powerful voice for these companies in media, with advertisers, and among policymakers. Additionally, we strive to raise awareness about the significance of high-quality content brands among the wider community.

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How being always-on impacts young audiences

1 week ago | digitalcontentnext.org | Rande Price |Research VP

In today’s digital world, young audiences increasingly immerse themselves in screens, from smartphones to social media and video games. As technology becomes an integral part of the daily lives of young adolescents, it raises critical questions about its impact on their social interactions, mental health, and overall well-being. New University of South Florida research finds that young adolescents overwhelmingly possess smartphones and are using them for hours a day.
Moving the media marbles in the same direction

2 weeks ago | digitalcontentnext.org | Richard Brown

Lately, I’ve found myself frequently saying variations of the same concept: “I like to see all the marbles fall at the same time,” or maybe “I like to see all the marbles moving in the same direction.” It’s a simple image, but it captures something critical that media leaders are grappling with. Right now, both for-profit and nonprofit news organizations are pulled in multiple directions, sometimes in ways that feel conflicting.
DCN’s media industry must reads: week of April 10, 2025

2 weeks ago | digitalcontentnext.org | Michelle Manafy

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How social and streaming are redefining video entertainment

2 weeks ago | digitalcontentnext.org | Rande Price |Research VP

While we’ve seen shifts in consumer behavior over the past few years, they are now happening at an accelerated pace, which impacts those in the media and video entertainment sectors. Younger consumers, in particular, are moving away from traditional pay TV subscriptions in favor of streaming services, social platforms, and gaming. The rise of short-form, algorithm-driven videos offers an endless supply of free content that keeps users engaged for hours.
DCN’s media industry must reads: week of April 3, 2025

3 weeks ago | digitalcontentnext.org | Michelle Manafy

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How MIT maximizes editorial value with newsletters

3 weeks ago | digitalcontentnext.org | Esther Kezia Thorpe

For subscription-driven publishers, newsletters can be a valuable way of building relationships with potential paying readers. But it can be a challenge to effectively promote newsletters and justify the extra work required to create them. However, MIT Technology review has seen success with a portfolio of editorially-driven newsletters published across the week.
Streaming revenue sources are shifting

3 weeks ago | digitalcontentnext.org | Rande Price |Research VP

The transition away from traditional pay-TV is accelerating. In fact, traditional TV no longer dominates the video subscription market. By 2028, traditional pay TV’s share of video subscription revenues will decrease to just one-third. Meanwhile, digital pay-TV services, also known as virtual multichannel video programming distributors (vMVPDs), will increase their share from 13.2% in 2025 to 15.4% by 2028.
DCN’s media industry must reads: week of March 27, 2025

4 weeks ago | digitalcontentnext.org | Michelle Manafy

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AI search has a news citation problem

1 month ago | digitalcontentnext.org | Rande Price |Research VP

Artificial intelligence is transforming the way people search for and consume news. With nearly one in four Americans now using generative AI chatbots instead of traditional search engines, the way journalism reaches audiences is shifting dramatically. While AI-powered search promises speed and convenience, it presents serious challenges for news publishers, including loss of attribution (citations), declining referral traffic, and misinformation.
DCN’s media industry must reads: week of March 20, 2025

1 month ago | digitalcontentnext.org | Michelle Manafy

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