MarTech Vibe

Vibe Projects is a company focused on media and social impact, founded in 2017. We harness the power of purpose through genuine storytelling, captivating content, conferences, and motivational talks. Our team specializes in transforming ideas into thoughtfully crafted media and events that connect with audiences on a deeper level. By integrating social innovation, technology, and design thinking, Vibe Projects supports brands in creating meaningful engagements. Our leadership team consists of media and publishing professionals with backgrounds at renowned organizations such as Bloomberg Businessweek, The Telegraph, India Today, and Microsoft Network. At Vibe Projects, we aim to shape and influence future trends across media, technology, and social innovation. Media Projects martechvibe.com This is the only platform in the region providing insights into the latest developments in marketing technology. We explore the tech landscape to uncover engaging stories and analyses, making it a vital resource for thought leaders and strategists. With over 220,000 unique visitors, we present technology content in innovative and original ways. Vibe Content Lab We produce thought-provoking content and experiences that influence opinions. Our in-depth articles and videos are meticulously researched and crafted by experts in their fields. With a commitment to top-tier editorial quality, we strive to tell brand stories that resonate with affluent audiences. Vibe Projects operates in the Middle East and India.

Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#1533835

India

#209118

Business and Consumer Services/Online Marketing

#964

Traffic sources

Monthly visitors

Articles

10 Ways Speech Analytics Will Transform Customer Engagement

2 months ago | martechvibe.com | Rob Dwyer

Topics Subscribe Share Speech Analytics has been trumpeted as the “shiny new thing” for contact centres going on a decade now. It was nearly a decade ago that I first considered using speech analytics in my contact centre. I wanted to transform our Quality Assurance processes. I vetted some early speech analytics platforms. Then I asked to see the transcription results of various vendors. I quickly realised that the technology wasn’t ready for prime time.
The Mobile-First Economy Demands Unified Customer Experiences

Nov 6, 2024 | martechvibe.com | Steve Tan

Winning brands will prioritise generating cross-channel journeys that bring together touchpoints without disrupting customer experiences. Topics Subscribe Share Today, the stakes are high for brands to deliver seamless interactions wherever their customers choose to engage with them. One in three customers will leave a brand they love after just one bad experience.
Open Finance: New Aide for Fintech Customer Engagement

Oct 28, 2024 | martechvibe.com | Rajesh Saxena

As banks confront fintech competition and revenue growth, open finance enabled engagement platforms emerge as a strategic imperative. Topics Subscribe Share The Middle East is witnessing a transformative era in its banking landscape, driven by a highly banked population and the penetrating waves of fintech innovation and digital banking.
Composability is Not a Strategy, But a Daily Reality

May 31, 2024 | martechvibe.com | Frans Riemersma

For the 13th consecutive year, the martech landscape has grown. There is no sign of consolidation (yet). The new number of 14,106 marketing technology tools has just been released. What is the effect of this flood on the martech stacks in the companies? How can they deal with this tsunami of martech tools? How do companies deal with it? The mainstream strategy is to purchase a multi-product marketing cloud/suite.
14,106 Martech Tools Point to Three Big Trends

May 8, 2024 | martechvibe.com | Frans Riemersma

Revamping the martech landscape isn't merely about collecting logos—it's a pathway to deeper research. This year, a staggering 14,106 vendors emerge in the curated overview, marking a 27.8% growth from last year. While these numbers may seem overwhelming, they prompt three important trends.
How foundit's LinkedIn Campaign Transformed Employees into In-House Influencers

Apr 1, 2024 | martechvibe.com | Saurabh Srivastava

Foundit’s recruitment platform was 18 months in the making. Every person on the office floor — and across offices — was involved, united with a single purpose: to deliver a product that reimagines hiring. This shared sense of purpose had laid the foundation for the campaign. Reading Time: 3 min Topics Subscribe Share Last year, on November 27, foundit’s LinkedIn followers were in for a surprise.
Three Strategies to Foster a Customer-centric Culture

Mar 11, 2024 | martechvibe.com | Khushbu Raval

Invest Bank’s The Customer Experience Forum (CEF) began as a platform for addressing top complaints and has since evolved into a driving force for CX transformation. By securing a commitment from cross-functional leadership to prioritise customer-centric strategies, the forum facilitates swift resolution of issues leading to poor experiences. Speaking to Martechvibe, she provides insights into the CEF initiative of translating customer feedback into actionable improvements.
Consumers Want Banks to Do More than Just the Basics Brilliantly

Mar 11, 2024 | martechvibe.com | Khushbu Raval

Mai Momani Invest Bank P.S.C.'s Head of Client Experience discusses the importance of customer-centricity in today's digital banking landscape and how to leverage data, prioritise CX, and build a loyal customer base. Reading Time: 3 min Topics Subscribe Share Are banks considering integrating partner solutions and curating bundles that serve customers’ holistic buying needs?
How to Deliver Exceptional Client Experiences in the Digital AgeMartechvibe

Mar 10, 2024 | martechvibe.com | Khushbu Raval

Developing explainable AI models is crucial for maintaining trust and accountability, says Dr Jelena Janjusevic, Academic Head of Accountancy Economics and Finance at Heriot-Watt University. AI models seen as "black boxes" lack transparency – a big challenge in banking where decisions need to be explainable to customers and regulators.
How Social Listening Can Be Your Pocket Tool

Nov 24, 2023 | martechvibe.com | Khushbu Raval

In the digital era, social media platforms have transformed into vast repositories of consumer insights, presenting businesses with both an opportunity and a challenge.