MyCustomer.com

MyCustomer.com stands as the biggest independent online hub for professionals focused on customer management. It is a proud member of the Sift Media collection of B2B publications (www.siftmedia.co.uk).

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Articles

Create Brand Loyalty through Emotional Connection

Feb 15, 2024 | mycustomer.com | Colin Shaw

Learn more about Colin Shaw: Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. However, he hasn't the faintest idea of how to do it from a practical sense. As someone who appreciates the practical application of an excellent theory, Black's pickle stood out as one I wanted to address here with you readers, too.
2024 Online Review Trends: 75% Trust Reviews

Feb 12, 2024 | mycustomer.com | Joanna Simpson

Tracking online review trends may be an important process for businesses as they are a well of valuable information about developing consumer experiences. They also reveal how customers are turning to online reviews to decide which companies are worthy of their trust. This trust is precious and can be tapped into by companies looking for ways to connect with customers better. Building relationships with consumers is important when it comes to nurturing their confidence.
The role of CX in crypto platforms

Feb 12, 2024 | mycustomer.com | Hazel Raoult

Once upon a time in the land of crypto, eager developers toiled away on their creations, crafting intricate systems and complex mechanisms. They were filled with hope that users from all corners of the world, and the World Wide Web, would soon flock to partake. However, many a promising technological wonder found itself cold and vacant, devoid of the many souls it aimed to serve. Where were the crowds the founders and developers had imagined?
5 tips for customer-friendly finance

Feb 9, 2024 | mycustomer.com | Hazel Raoult

Finance brands have an image problem. To many, they elicit thoughts of stuffy waiting rooms filled with men in suits busily clicking away on keyboards, an impenetrable bureaucracy where normal human emotions and interactions go to die. Not exactly the kind of place you want to entrust your financial future to. Yet in the age of the empowered consumer, where customer experience is king, finance brands can no longer afford to be cold, faceless monoliths.
How to Transform Other People's Opinion of You

Feb 8, 2024 | mycustomer.com | Colin Shaw

Learn more about Colin Shaw: Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast:Let's begin this week's issue with a test. I am going to share a British idiom, and you are going to determine what it means. It's simple enough, yes? We will be on the honor system, so score yourself as you go along.
Research: Navigating the Path to Customer Clarity

Feb 1, 2024 | mycustomer.com | Colin Shaw

Learn more about Colin Shaw: Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast:Customer research is an essential part of managing their experiences to foster customer loyalty. However, many firms look at customer research as a one-and-done project. Worse, they often don’t know what to ask to find out what they want to know.
CDO v CISO: Balancing data exploitation and protection

Jan 23, 2024 | mycustomer.com | Alasdair Anderson

Data is the most valuable resource for the global enterprise. For any company wanting to remain relevant in today’s competitive business landscape, data needs to be at the centre of every business decision, allowing the C-suite to review initiatives, make real-time decisions, and, if necessary, reverse actions. A quick response fuelled by real data insights will power and improve the customer experience and product offerings while driving lower prices through better efficiency.
How Review Management Impacts Customer Experience

Dec 22, 2023 | mycustomer.com | Joanna Simpson

Word of mouth is a powerful tool for spreading news about a brand, product, or service. Businesses that want to build positive customer relationships understand that leveraging this tool is important to strengthen their online reputation. Consumers often see online reviews as trusted sources of support when it comes to making a purchase. Many brands employ review management services to proactively enhance their ability to address customer feedback and maintain a favourable online presence.
Getting closer to your customers: 'Seeing the How' book excerpt

Dec 12, 2023 | mycustomer.com | Allen Adamson

The book, Seeing the How is about the lenses marketers wear to see what they see, and how they achieve success by seizing what they see. Seeing the How reinforces the importance of seeing things differently to be a part of the cultural conversation that consumers are having with the companies that provide their services and goods. These new lenses will allow you to see how today's most innovative marketers are finding promising opportunities.
"Personalisation creates meaningful and relevant connections with customers"

Dec 8, 2023 | mycustomer.com | Sabine Groven

In terms of customer experience, what are some key differences between in-store and online shopping that organisations should be aware of, and how can they leverage these differences to create better online CX?