Print & Promo Marketing

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Ennis Inc. Acquires Northeast Envelope

1 week ago | printandpromomarketing.com | Brendan Menapace |Greg Muzzillo |Bill Prettyman |Harriet Gatter

Key Takeaways• Another Acquisition: Ennis Inc. (asi/52493) acquired Northeast Envelope, a trade manufacturer and converter based in Old Forge, PA. • Geographic Boosts: The acquisition strengthens Ennis’ envelope converting and printing capabilities in the eastern U.S., which it had been growing for years thanks to other prior acquisitions. Ennis Inc. (asi/52493) announced this morning that it has acquired Northeast Envelope, a trade manufacturer based in Old Forge, PA.
Print's Power Shift: Inkjet Is the Future

1 week ago | printandpromomarketing.com | Toni McQuilken |Greg Muzzillo |Bill Prettyman |Harriet Gatter

“By 2028, nearly a quarter of all document pages will be inkjet.”Marco Boer, president of IT Strategies and Inkjet Summit conference chair, shared that statistic during the opening keynote session at the 13th annual Inkjet Summit. He also noted that, in 2024, 16% of all document pages were printed on inkjet, but added that by 2028 that number will climb to 24% — almost a quarter of printed pages.
Why Bands Should Take Their Merch Beyond T-Shirts & Posters

1 week ago | printandpromomarketing.com | Brendan Menapace |Greg Muzzillo |Bill Prettyman |Harriet Gatter

Key Takeaways• Extensive Brand Partnerships: Bon Iver’s new album SABLE, fABLE is accompanied by a wide range of branded merchandise through partnerships with various premium consumer brands. These products span multiple categories, including apparel, food and beverage, home goods, and print products, all themed around the albums aesthetic.
5 Tips for Launching an Apparel Line

1 week ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman |Harriet Gatter

Key Takeaways• Creative Vision & Collaboration: Jeremy Picker and the team at AMB3R (asi/590243) created a unique Colorado-themed apparel line using various specialty decorating techniques in their latest collaboration with Jerzees. • Showcasing Possibilities: The collection was designed to demonstrate the creative possibilities of blank apparel, emphasizing the importance of a strong creative point of view and innovative decorating methods.
Packaging Impressions Parlor: Expanding the Sustainability Conversation

1 week ago | printandpromomarketing.com | Cory Francer |Greg Muzzillo |Bill Prettyman |Harriet Gatter

In a survey of more than 130 brand owners, it was unsurprising yet encouraging to see that 96% of respondents report that sustainability is at least somewhat important to their companies’ sourcing of printed labels and packaging. Additionally, nearly half (46%) indicated packaging sustainability is essential, while 40% stated sustainability is very important (Figure 1).
Decoration Trends To Watch In 2025

1 week ago | printandpromomarketing.com | Theresa Hegel |Greg Muzzillo |Bill Prettyman |Harriet Gatter

Key Takeaways:• Emerging Technologies in Decoration: Direct-to-Film (DTF), UV DTF, Hybrid Printing, and Dye Sublimation each offer unique advantages and challenges for the promotional products industry. • Pros and Cons of Each Method: Each decoration method has its own set of pros and cons. For example, DTF is versatile and easy to learn but may not be ideal for bulk prints.
End-Buyer Research: Generation X

1 week ago | printandpromomarketing.com | Brendan Menapace |Greg Muzzillo |Bill Prettyman |Harriet Gatter

ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities. This week’s research focuses on Generation X, or the age demographic currently in their late 40s and 50s.
A New Day In Drinkware Decoration

1 week ago | printandpromomarketing.com | Hannah Rosenberger |Greg Muzzillo |Bill Prettyman |Harriet Gatter

Key Takeaways:• Dual Trends in Drinkware Decoration: There are two main approaches to drinkware decoration – subtle, quiet branding and bold, full-wrap designs. Each caters to different client preferences and marketing strategies. • Impact of Advanced Printing Technology: Advancements in printing technology have enabled more vibrant and complex designs, allowing for creative full-wrap decorations that can tell a story or make a product memorable.
Moving Into the Decal and Sticker Opportunity

1 week ago | printandpromomarketing.com | Toni McQuilken |Greg Muzzillo |Bill Prettyman |Harriet Gatter

Are your customers waiting for you to offer these applications? It’s a tale as old as time — well, at least as old as print. Stickers and decals have been around as an application since the invention of substrates with sticky backs. Whether it’s labels on products to identify what a bottle contains, a children’s book full of colorful characters they can affix to any surface, or branded decals people can use to share their love of a product or company, the medium is full of possibilities.
Don't Just Mail It In

1 week ago | printandpromomarketing.com | Brendan Menapace |Greg Muzzillo |Bill Prettyman |Harriet Gatter

The greatest threat to a direct mail piece is the trash can. To avoid that fate, it’s up to printers, designers, and distributors to make sure a recipient doesn’t reach into the mailbox and mumble that dreaded word: “junk.”“Junk mail” is a nasty term for a highly useful piece of marketing. When done correctly, direct mail can be one of the most effective ways for businesses to quite literally reach their customers and prospects where they live.