Sustainable Brands

Founded in 2006, Sustainable Brands has evolved into a worldwide community dedicated to learning, collaboration, and commerce for innovative professionals in business strategy, marketing, and sustainability. These forward-thinking individuals are paving the way for a brighter future. We understand that brands today hold a special responsibility to direct corporate focus and shape cultural trends. Our mission is to support brands committed to advancing a sustainable economy by integrating purposeful environmental and social innovation into their core operations, ensuring that sustainability is a fundamental aspect of their business and brand value.

National, Trade/B2B

English

Online/Digital

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Global

#702704

United States

#478699

Business and Consumer Services/Business Services

#5241

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Articles

icebreaker Raises Bar for Transparency by Celebrating ‘Plastic-Free’ Failure

1 week ago | sustainablebrands.com | Geoff Nudelman

New Zealand-based outdoor apparel brandicebreaker has long been a steward ofprogressive environmental and material goals — acting as a de facto leader amongVF Corporation's “emerging brands,” which includeperformance brand Smartwool and shoe companyAltra.
Can the US Produce Its Own Electronics? Not Without Circularity

2 weeks ago | sustainablebrands.com | Kelly Scanlon

The last few weeks have been a rollercoaster of “will they or won’t they”speculation about the application of US tariffs on electronics. While theindustry may be safe for the moment, the President has statedthat anyexemptions will beshort-lived. For an industry that relies upon materials and components manufactured,assembled and distributed across a global supply chain, the pending tariffs addsignificant pressure to nearshore industry suppliernetworks.
5 Ways Brands Can Be Supportive Parents

2 weeks ago | sustainablebrands.com | Emma Samson

Brands often focus on making sustainability easy, practical andaffordable (and brown, for some reason). But what about making it irresistible? Someconsumers need more than facts — they need a little gentle parenting. Take reusablepackagingas an example. Getting customers to adopt and stick withitcan be an uphill battle. Researchfrom the Joint Research Centre shows that financial incentives alone won’tcut it — they work best when combined with subtle behaviouralnudges.
EACs for Scope 3 — Not Perfect, But Necessary | Sustainable Brands

1 month ago | sustainablebrands.com | Robin Daniels

In the summer of 2024, the Science Based Targetsinitiative (SBTi) — the organization thatcreates standards for corporations’ greenhouse gas (GHG) emissions-reductiontargets, and ensures their alignment with the goals of the Paris Agreement —was rocked byscandal.
Here's What Nonprofits Could Do with $7M — the Cost of a Super Bowl Ad | Sustainable Brands

Feb 12, 2025 | sustainablebrands.com | Carol Cone

When it comes time for a commercial break, TV viewers only tend to lean induring one broadcast each year. The Super Bowl has a powerful grip onconsumers’ attention, and not just for the touchdowns and penalty calls. It’s nowonder that marketers will pay $7-8 million for 30 seconds of viewer attention,when their commercials are usually an opportunity to grab another snack or sneakin a bathroom break. As social impact consultants, we can understand the payoff of some Super Bowlads.
Climate Preparedness:

Jan 13, 2025 | sustainablebrands.com | Chris Yoko

While climate change may not be a priority for the new presidentialadministration,researchincreasingly shows that climate resilience is key for businesssuccess. It’s hardly a surprising outcome: Climate change is the new economic reality,and businesses that canadapt— just as they’re adapting to developments such as artificialintelligence (AI) — will be theones that can win the day.
Community Tourism Enriching Traveler Experiences, Locals’ Wellbeing

Jan 8, 2025 | sustainablebrands.com | JoAnna Haugen

Holding a mixing bowl in one arm, Sarala pulls a small handful of stickydough from the mix, then offers the bowl to me while gesturing that I should dothe same. She flattens the dough into the palm of her hand, scoops a mix ofminced chicken and spices into the center, then adroitly manipulates her fingersto close the dumpling — known locally as amomo — with an artistic, braid-likefold. I’ve never met a dumpling I didn’t love, but this is my introduction to momos —a classic Nepalese dish.
Could AI Revive the Plant-Based Foods Industry?

Dec 5, 2024 | sustainablebrands.com | Roberto Guerra

A few years prior to the Covid-19 outbreak, the plant-based food sectorappeared to be on an unstoppabletrajectory.
AI: The Good, the Bad, the Sketchy and the Lifesaving

Dec 2, 2024 | sustainablebrands.com | Tom Idle |Hannah Zimmerman

With its already vast applications for increasing sustainability, artificialintelligence was naturally a hottopic throughout the week at SB’24 SanDiego. Butdiscussions also addressed its darker side — and, along with diving into itsrole in creating healthier products and helping save one of our most vitalnatural resources, a variety of experts explored how to rein in the technology’senvironmental impacts and assuage the fears of reticent consumers.
Gear-Free Experiences Helping People to Connect More Deeply with Nature

Dec 1, 2024 | sustainablebrands.com | JoAnna Haugen

During the global COVID-19 lockdown, many people found solace in the greatoutdoors. They had the time to seek out nature-based activities, and beingoutside offered a safe way to social distance from others. Since then, life has returned to its frenetic pace; but people are spendingmore time in nature since thepandemic. Perhaps it's no surprise that the outdoor gearindustrybenefited from increased demand during the lockdown, and it has continued tosteadilygrow.