Sustainable Brands

Founded in 2006, Sustainable Brands has evolved into a worldwide community dedicated to learning, collaboration, and commerce for innovative professionals in business strategy, marketing, and sustainability. These forward-thinking individuals are paving the way for a brighter future. We understand that brands today hold a special responsibility to direct corporate focus and shape cultural trends. Our mission is to support brands committed to advancing a sustainable economy by integrating purposeful environmental and social innovation into their core operations, ensuring that sustainability is a fundamental aspect of their business and brand value.

National, Trade/B2B

English

Online/Digital

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Global

#702704

United States

#478699

Business and Consumer Services/Business Services

#5241

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Articles

EACs for Scope 3 — Not Perfect, But Necessary | Sustainable Brands

1 month ago | sustainablebrands.com | Robin Daniels

In the summer of 2024, the Science Based Targetsinitiative (SBTi) — the organization thatcreates standards for corporations’ greenhouse gas (GHG) emissions-reductiontargets, and ensures their alignment with the goals of the Paris Agreement —was rocked byscandal.
Here's What Nonprofits Could Do with $7M — the Cost of a Super Bowl Ad | Sustainable Brands

2 months ago | sustainablebrands.com | Carol Cone

When it comes time for a commercial break, TV viewers only tend to lean induring one broadcast each year. The Super Bowl has a powerful grip onconsumers’ attention, and not just for the touchdowns and penalty calls. It’s nowonder that marketers will pay $7-8 million for 30 seconds of viewer attention,when their commercials are usually an opportunity to grab another snack or sneakin a bathroom break. As social impact consultants, we can understand the payoff of some Super Bowlads.
Climate Preparedness:

Jan 13, 2025 | sustainablebrands.com | Chris Yoko

While climate change may not be a priority for the new presidentialadministration,researchincreasingly shows that climate resilience is key for businesssuccess. It’s hardly a surprising outcome: Climate change is the new economic reality,and businesses that canadapt— just as they’re adapting to developments such as artificialintelligence (AI) — will be theones that can win the day.
Community Tourism Enriching Traveler Experiences, Locals’ Wellbeing

Jan 8, 2025 | sustainablebrands.com | JoAnna Haugen

Holding a mixing bowl in one arm, Sarala pulls a small handful of stickydough from the mix, then offers the bowl to me while gesturing that I should dothe same. She flattens the dough into the palm of her hand, scoops a mix ofminced chicken and spices into the center, then adroitly manipulates her fingersto close the dumpling — known locally as amomo — with an artistic, braid-likefold. I’ve never met a dumpling I didn’t love, but this is my introduction to momos —a classic Nepalese dish.
Could AI Revive the Plant-Based Foods Industry?

Dec 5, 2024 | sustainablebrands.com | Roberto Guerra

A few years prior to the Covid-19 outbreak, the plant-based food sectorappeared to be on an unstoppabletrajectory.
AI: The Good, the Bad, the Sketchy and the Lifesaving

Dec 2, 2024 | sustainablebrands.com | Tom Idle |Hannah Zimmerman

With its already vast applications for increasing sustainability, artificialintelligence was naturally a hottopic throughout the week at SB’24 SanDiego. Butdiscussions also addressed its darker side — and, along with diving into itsrole in creating healthier products and helping save one of our most vitalnatural resources, a variety of experts explored how to rein in the technology’senvironmental impacts and assuage the fears of reticent consumers.
Gear-Free Experiences Helping People to Connect More Deeply with Nature

Dec 1, 2024 | sustainablebrands.com | JoAnna Haugen

During the global COVID-19 lockdown, many people found solace in the greatoutdoors. They had the time to seek out nature-based activities, and beingoutside offered a safe way to social distance from others. Since then, life has returned to its frenetic pace; but people are spendingmore time in nature since thepandemic. Perhaps it's no surprise that the outdoor gearindustrybenefited from increased demand during the lockdown, and it has continued tosteadilygrow.
AI: The Good, the Bad, the Sketchy and the Lifesaving

Nov 8, 2024 | sustainablebrands.com | Tom Idle |Hannah Zimmerman

With its already vast applications for increasing sustainability, artificialintelligence was naturally a hottopic throughout the week at SB’24 SanDiego. Butdiscussions also addressed its darker side — and, along with diving into itsrole in creating healthier products and helping save one of our most vitalnatural resources, a variety of experts explored how to rein in the technology’senvironmental impacts and assuage the fears of reticent consumers.
Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care

Nov 6, 2024 | sustainablebrands.com | Alex Paine

There’s a common myth in sustainability circles that customers are simple — thatthey see sustainability as black or white and don’t understand the complexity oftransition. This isn’t generally true. In our research, we see that the ‘black or white’crowd is a small but vocal minority. For example, on nuclearenergy,only30 percent are strongly for or against — the remainder are undecided. On banks’lending to fossil fuelcompanies,the numbers are similar.
REI’s New Approach to Sizing, Design Raises Bar for Outdoor Industry Inclusion

Nov 5, 2024 | sustainablebrands.com | Geoff Nudelman

If you step into any of REI Co-op’s 181 US locationsthis fall, you’re bound to see a broader range of sizing across severaltechnical categories — in a first for an industry that’s short on, well, shortsizes and has largely stuck to a model that mostly caters to “typical” bodiesand builds. “(Early on), we took a pretty big bet on sales and inventory investment; and nowwe’re starting to see both of those turn,” REI divisional VP of merchandisingApril Zito toldSustainable Brands® (SB).