Swisswatches Magazine

Swisswatches stands out as a premier destination for watch enthusiasts around the globe. We curate a unique selection of mechanical watches for our readers, keeping them informed about the latest trends and innovations in the watch industry, while also showcasing rare and exceptional pieces that are beloved by collectors. Our approach is rooted in thorough research and journalistic insight, allowing us to focus on stories that resonate with us personally. We aim to entertain and educate our audience, foster engaging discussions, and invite our readers to dive deep into the fascinating realm of Swiss mechanical watches, all while introducing them to prominent figures in the industry.

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TAG Heuer Launches Three New Monaco Models to Mark the Formula 1 Monaco Grand Prix

2 weeks ago | swisswatches-magazine.com | Antje Heepmann

Shortly before the legendary Grand Prix weekend in Monaco, the newly crowned Formula 1 sponsor TAG Heuer is launching three racy new models in the cult collection of the same name. Fittingly, the race will start for the first time under the name Formula 1 TAG Heuer Grand Prix de Monaco. The ticking Monaco story began in 1969 with one of the first automatic chronographs from TAG Heuer.
Tradition 7035 by Breguet - The Story of a Visionary Watchmaker Encapsulated in a Timepiece

3 weeks ago | swisswatches-magazine.com | Antje Heepmann

At first glance, one could almost forget that this new Breguet model—limited to just 250 pieces—is a precision timekeeping instrument, despite the fact that much of its intricate mechanism remains visible even while worn on the wrist. The Breguet Tradition 7035 stands as a symbol of 250 years of aesthetic refinement and innovation. Today, Abraham-Louis Breguet would likely be hailed as a “first mover”—and not merely for his most famous invention, the tourbillon.
Wempe Opens One of Europe’s Largest and Most Modern Watch Servicing Workshops in Hamburg

3 weeks ago | swisswatches-magazine.com | Antje Heepmann

Anyone fortunate enough to attend the grand opening in Hamburg would agree: Wempe, the family business founded in 1878, and the stunning Kontorhaus at Stubbenhuk 10 seem perfectly matched. In early May 2025, Kim-Eva Wempe and her children, Chiara and Scott, proudly unveiled this innovative, high-quality watch service centre to a host of guests. ‘It was love at first sight,’ recalls Kim-Eva Wempe, Managing Partner of Gerhard D.
It's Getting Complicated – Vacheron Constantin's Overseas Gets an Grand Complication Update For The First Time

3 weeks ago | swisswatches-magazine.com | Antje Heepmann

Being uncomplicated is not necessarily a top priority for Vacheron Constantin. Not even 270 years after it was founded. And so the company likes to create extremely difficult superlatives in the art of watchmaking.
Zenith Turns 160 And Recalls The Incredible Journey of Their Pilot's Watch With an Anniversary Edition

1 month ago | swisswatches-magazine.com | Antje Heepmann

Did you know that Zenith was the second watch brand to create and manufacture wristwatches specifically for pilots? And it gets even better! Visionary and Zenith founder Georges Favre-Jacot had the term “Pilot” trademarked long before humans took to the skies. It is therefore only logical that the manufactory is dedicating a very special edition to its pilot’s watch line to mark its 160th anniversary.
Corum is Back in Swiss Hands And Announces a Global Relaunch

1 month ago | swisswatches-magazine.com | Antje Heepmann

The La Chaux-de-Fonds-based watch brand Corum is celebrating its 70th birthday this year with a very special surprise. Following a management buy-out, the company is once again 100 per cent under Swiss management. Corum stands for unusual designs as well as innovative technologies. Examples include the Golden Bridge with a baton movement, the stately Bubble with a hemispherical domed sapphire crystal, the Admiral with a dodecagonal bezel and the Coin Watch, a favourite of US presidents.
The Most Technically Advanced Watches at Watches & Wonders 2025

1 month ago | swisswatches-magazine.com | Jens Koch

At Watches and Wonders 2025 in Geneva, there were some spectacular innovations and mechanical masterpieces on display. Among them were numerous complications, unprecedented displays, new solutions for well-known problems, a new escapement, and the most accurate mechanical wristwatch ever. Vacheron Constantin sets a spectacular record with the Les Cabinotiers Solaria Ultra Grande Complication: with 41 complications, it is the most complicated wristwatch in the world.
W&W 2025: Piaget Introduces White Gold Polo 79

1 month ago | swisswatches-magazine.com | Catherine Bishop

Initially debuted in 1979, the Piaget Polo 79 has been a big talking point for us at Swisswatches ever since its revival last year, as reported on in great detail by my colleague Nico Bandl. It is a beautiful watch – and an undeniably grand watch, available up until now, true to the original, in glowing yellow-gold finished to perfection.
W&W 2025: An Array of Colourful New Piaget Andy Warhol Watches

2 months ago | swisswatches-magazine.com | Catherine Bishop

The Swiss watch and jewellery maison recently announced the introduction of several Piaget ‘Andy Warhol Watch’ models. With colourful and customisable new dials, these watches will no doubt continue to prove popular amongst the collector community and beyond. Last October, watch connoisseurs gladly received the news that an iconic watch known for its appearance on Andy Warhol’s wrist was being reinterpreted and introduced in the form of the fittingly named ‘Andy Warhol watch‘.
Getting Down to Business: Swisswatches Sits Down With Van Cleef & Arpels’ Timepieces Director Pascal Narbeburu

2 months ago | swisswatches-magazine.com | Catherine Bishop

Everyone forges their own unique professional path – and Pascal Narbeburu, current Timepieces Director at Van Cleef, is no exception. His journey to the position is particularly interesting for two reasons. Firstly, he has worked exclusively for Richemont-led maisons that combine high jewellery and watchmaking: Piaget, Cartier and Van Cleef & Arpels. Secondly, he started his career in the automotive industry, where, the Swiss director tells me, he gained a penchant for efficiency.