Swisswatches Magazine

Swisswatches stands out as a premier destination for watch enthusiasts around the globe. We curate a unique selection of mechanical watches for our readers, keeping them informed about the latest trends and innovations in the watch industry, while also showcasing rare and exceptional pieces that are beloved by collectors. Our approach is rooted in thorough research and journalistic insight, allowing us to focus on stories that resonate with us personally. We aim to entertain and educate our audience, foster engaging discussions, and invite our readers to dive deep into the fascinating realm of Swiss mechanical watches, all while introducing them to prominent figures in the industry.

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Articles

Watches & Wonders Geneva 2026 - Save the Date

1 week ago | swisswatches-magazine.com | Antje Heepmann

Die diesjährige Watches & Wonders mit 60 ausstellenden Top-Marken fand vom 1. bis 7. April statt und verzeichnete mit über 55.000 Besuchern (2024: 49.000) erneut einen Besucherrekord. Am Konzept ändern die Organisatoren nichts: Auf vier Fachbesuchertage ab dem 14. April 2026 folgen drei für die breite Öffentlichkeit. Die ganze Woche gibt es ferne Aktionen im Stadtzentrum von Genf. Und diese finden vielfach im Freien statt.
IWC Schaffhausen And Wempe Open Boutique in Hamburg - Swiss-Hanseatic Fusion

1 week ago | swisswatches-magazine.com | Antje Heepmann

Bereits seit April dieses Jahres kann man in der neuen Hamburger Boutique von IWC Schaffhausen in das Universum der Schweizer Manufaktur eintauchen. Nun fand die offizielle Eröffnung des von Juwelier Wempe betriebenen Stores statt – und es stellte sich heraus, dass eidgenössische und hanseatische Tugenden offenbar perfekt harmonieren.
Wempe x Urwerk - Tradition Meets Avant-Garde Technology

1 week ago | swisswatches-magazine.com | Antje Heepmann

Watch enthusiasts in search of the extraordinary have always been in good hands with Wempe. The family-owned company has a keen instinct when it comes to choosing its partner brands – always knowing how to both delight and surprise its clientele. Wempe’s newest brand marks yet another premiere for Germany. Having once been the country’s first authorised retailer for Rolex, the jeweller is now adding Urwerk to its portfolio.
Bulgari: Fifty-Fifty for the 50th Anniversary of the Bvlgari Bvlgari Watch Collection

1 week ago | swisswatches-magazine.com | Antje Heepmann

1975 wollte Gianni Bulgari – der heute 90-jährige Enkel von Bulgari-Gründer Sotirio Bulgari – den Top-Kunden seiner Genfer Boutique zu Weihnachten ein ganz besonderes Geschenk machen. Dieses Präsent war eine Uhr und zugleich die Geburtsstunde einer Linie, die für viele zum Inbegriff der Ästhetik der Marke werden sollte: Bvlgari Bvlgari. Dies wird nun mit vier Neuheiten, zwei Größen und Antriebsarten sowie steinernen Zifferblättern für die Ewigkeit gefeiert.
A Closer Look: Breguet’s Type XX Chronographe 2075 – a Contemporary Anniversary Model Presents Itself in Two Versions

2 weeks ago | swisswatches-magazine.com | Antje Heepmann

I must admit: Up until now, my relationship with Breguet watches has been one of neutral coexistence. This changed over the course of this year. By the time the Type XX Chronographe 2075 was released in early June and I had the opportunity to examine it closely, I had left my neutral stance behind. In this article, I’ll explain why. Breguet is celebrating its 250th anniversary. And yes, some say they expected more from the manufacturer, which has been part of the Swatch Group since 1999.
Cartier: The Jeweller to Kings and the Automatic Movement

2 weeks ago | swisswatches-magazine.com | Antje Heepmann

Quartz is a significant segment for Cartier, the brand founded in Paris in 1847. Exactly how significant remains unknown, as the modern Richemont-owned brand (since 1997) does not officially disclose how many of its watches house a quartz movement versus a mechanical core. To avoid any misunderstandings: the author of this article appreciates and owns battery- and solar-powered watches just as much as those with mechanical movements.
TAG Heuer Launches Three New Monaco Models to Mark the Formula 1 Monaco Grand Prix

1 month ago | swisswatches-magazine.com | Antje Heepmann

Shortly before the legendary Grand Prix weekend in Monaco, the newly crowned Formula 1 sponsor TAG Heuer is launching three racy new models in the cult collection of the same name. Fittingly, the race will start for the first time under the name Formula 1 TAG Heuer Grand Prix de Monaco. The ticking Monaco story began in 1969 with one of the first automatic chronographs from TAG Heuer.
Tradition 7035 by Breguet - The Story of a Visionary Watchmaker Encapsulated in a Timepiece

1 month ago | swisswatches-magazine.com | Antje Heepmann

At first glance, one could almost forget that this new Breguet model—limited to just 250 pieces—is a precision timekeeping instrument, despite the fact that much of its intricate mechanism remains visible even while worn on the wrist. The Breguet Tradition 7035 stands as a symbol of 250 years of aesthetic refinement and innovation. Today, Abraham-Louis Breguet would likely be hailed as a “first mover”—and not merely for his most famous invention, the tourbillon.
Wempe Opens One of Europe’s Largest and Most Modern Watch Servicing Workshops in Hamburg

1 month ago | swisswatches-magazine.com | Antje Heepmann

Anyone fortunate enough to attend the grand opening in Hamburg would agree: Wempe, the family business founded in 1878, and the stunning Kontorhaus at Stubbenhuk 10 seem perfectly matched. In early May 2025, Kim-Eva Wempe and her children, Chiara and Scott, proudly unveiled this innovative, high-quality watch service centre to a host of guests. ‘It was love at first sight,’ recalls Kim-Eva Wempe, Managing Partner of Gerhard D.
It's Getting Complicated – Vacheron Constantin's Overseas Gets an Grand Complication Update For The First Time

1 month ago | swisswatches-magazine.com | Antje Heepmann

Being uncomplicated is not necessarily a top priority for Vacheron Constantin. Not even 270 years after it was founded. And so the company likes to create extremely difficult superlatives in the art of watchmaking.