The Kit

The Kit is a contemporary media brand that harnesses the strengths of digital, print, and social media to create captivating, multi-platform narratives. It engages its audience by delivering Canada's most exciting beauty and fashion content, including timely news updates, stunning photo shoots, curated shopping guides, and insightful trend articles. Readers can see themselves represented in an empowering way: confident, intelligent, and beautiful. Canadian women can engage with The Kit across these platforms:

National

English

Newspaper

Outlet metrics

Domain Authority

Ranking

Global

#313719

Canada

#20957

Lifestyle/Fashion and Apparel

#621

Traffic sources

Monthly visitors

Articles

These Incredible Influencers Are Shaping How We Shop, Eat and Live

5 days ago | thekit.ca | Briony Smith

This isn’t just a list—it’s a celebration of the local content creators who are shaping how Toronto thinks, eats, dresses, speaks out and shows up. Together, they have nearly 13 million followers, almost double the population of the GTA. Here, we celebrate the social media stars behind the screens. Lisa CorboWhen asked about her future plans, Lisa Corbo fires back: “Do you have all day to hear about my career goals?
In this Economy, Should We Revisit At-Home Hair Dye?

1 week ago | thekit.ca | Andrea Karr

In my 20s, I was a new freelance writer, living on my own after a traumatic breakup and clinging to my identity as a Virgo with flaming red locks (despite my genetic blessing of a mousy dark blonde). Soon, the cost of bi-monthly salon appointments became too much, and I decided to try my hand at box dye. After my spin with L’Oréal Paris Féria in R48 Intense Deep Auburn, my bathroom looked like a scene out of Psycho, but I was thrilled with the vibrant outcome.
The Hockey Canada Sexual Assault Trial Lays Bare the Battle for Men’s Humanity

1 week ago | thekit.ca | Denise Balkissoon

Content warning: This story contains descriptions of sexual assault. The woman alleging sexual assault by a group of junior hockey players says she’s unsure if all of the men in the room were involved.
We Tested The Best Facials for a Spring Skin Reset

1 week ago | thekit.ca | Emily MacCulloch

Like the tulips now peeking their leaves out from the ground, we feel it: ready to shake off the winter blahs and embrace brighter days ahead. And after months of harsh winds, dry air and shocking temperature swings, our dry winter skin is ready to shake it off too. Consider it complexion spring-cleaning—a well-timed facial treatment can help buff away parched skin cells and load up with nourishing ingredients, with an assist from hard-working devices, next-level massage techniques, or both.
This Couple Had A Chic Urban Wedding With A 20-Course Menu

2 weeks ago | thekit.ca | Alison McGill

Like many tales of modern romance, Thaomy Lam and Brendan Cosgrove can thank the internet for introducing them. “I paid for a month of Hinge Premium back in July 2019 and it was the best investment I’ve ever made,” Thaomy says.
Behind the Toronto-Shot Scenes of The Virgin Suicides, Sofia Coppola's Dreamy Classic

2 weeks ago | thekit.ca | Heather Taylor-Singh

The first time I saw The Virgin Suicides, I was a 19-year-old university student balancing my newfound adulthood and the desire to stay rooted in my girlhood. I was fascinated by the world of the Lisbon sisters, seen through director Sofia Coppola’s dreamy lens. From the opening scene, when Kirsten Dunst’s Lux takes the last licks of her popsicle on her suburban street, I was mesmerized.
The Coolest Canadian Swimwear Brands to Rock All Summer Long

2 weeks ago | thekit.ca | Renee Tse

Whatever your summer plans entail—lakeside lounging, beach volleyball, poolside patio—a great swimsuit is a must. But finding one that feels just right can be a notoriously overwhelming task. Luckily, we’re home to a growing roster of Canadian swimwear brands that are making a splash for all the right reasons.
Female Hair Loss Treatments-What the Experts Say

2 weeks ago | thekit.ca | Andrea Karr

There’s nothing quite like a good hair day, with that waterfall of shine befitting a Pantene commercial. But for the up to 40 per cent of females who experience thinning by age 50, those good hair days are harder to come by as we get older. A bit of shedding every day is part of a normal hair cycle, but if you start to see an increase in the amount of hair caught in your hairbrush, or you have a widening part, recessed temples or bald patches, it might be worth making an appointment.
How the Cannes Best-Dressed Stars Skirted the New Dress Code

2 weeks ago | thekit.ca | Jennifer Berry

Ahhhh, the Cannes Film Festival, the sumptuously European kick-off to film fest season. It’s when A-list celebrities from around the globe descend on a tiny, filthy rich French coastal enclave to promote their latest projects clad in diamonds and couture, against a backdrop of palm trees and yachts. It’s a distinctly glamorous affair with an infamously strict, sometimes dated, dress code (until recently, women had to wear heels).
Meet Madame Sweat, the Viral Hygiene Expert Whose 6 Rules Will Make Your Summer Less Sticky and Smelly

3 weeks ago | thekit.ca | Karen Robock

“I tell people armpits are like rainforests—moist, dark and full of bacteria,” says Mary Futher, more famously known as Madame Sweat. If you aren’t already following her, you’re missing out. Madame Sweat is the internet authority on hygiene and personal etiquette, gross grooming truths and tricks for keeping your body and home germ-free, with 1.1 million followers on Instagram and 18.3 million likes on her Tiktok posts. And she happens to be Canadian.