The Kit

The Kit

The Kit is a contemporary media brand that harnesses the strengths of digital, print, and social media to create captivating, multi-platform narratives. It engages its audience by delivering Canada's most exciting beauty and fashion content, including timely news updates, stunning photo shoots, curated shopping guides, and insightful trend articles. Readers can see themselves represented in an empowering way: confident, intelligent, and beautiful. Canadian women can engage with The Kit across these platforms:

National
English
Newspaper

Outlet metrics

Domain Authority
60
Ranking

Global

#278867

Canada

#20792

Lifestyle/Fashion and Apparel

#651

Traffic sources
Monthly visitors

Articles

  • 1 week ago | thekit.ca | Briony Smith

    There are certain families that will forever fascinate us. The Kennedys. The Hiltons. The Kardashians. And, over in England, there are the Mitfords. Moneyed members of the British aristocracy, David Freeman-Mitford, 2nd Baron Redesdale, and Sydney Bowles spawned six daughters who each led remarkably bold lives and ascended to worldwide fame—and white-hot scandal—as they rebelled against the strictures of a sexist time.

  • 1 week ago | thekit.ca | Ingrie Williams

    Every day, new beauty products land on my desk and it’s my job to dive in and figure out what’s worth your time, energy and dollars. You’ll find the ones that measure up across The Kit stories, and the ones that *really* blow me away land here, in my monthly roundup of faves that I can’t stop raving about. Read on for the best new skincare, hair products, makeup and more.

  • 2 weeks ago | thekit.ca | Lesa Hannah

    Gillian Anderson does not mince words. Speaking about wellness culture and the pressure to self-optimize on the podcast How To Fail in 2023, she said in a calm, matter of fact and confident tone: “I realized that anytime somebody tells me to do something, I’m going to say f–k off.” In a culture where women still feel obliged to be people pleasers, the 56-year-old actress makes being forthright look easy.

  • 3 weeks ago | thekit.ca | Renee Tse

    “Once we started shooting, it really did feel like we were all going back to high school,” says Canadian actress Chelsea Clark. On the phone from Toronto, she’s reminiscing about what it was like to return to set for Season 3 of Netflix’s Ginny & Georgia, which premieres June 5.

  • 3 weeks ago | thekit.ca | Jennifer Berry

    I love knick knacks. Tchotchkes. Stuff. I spent my formative years nestled in the cozy, cluttered embrace of the ’90s, collecting plush Muppet Babies in my Happy Meals and deciding whether to spend my allowance on another mall ear piercing or a Beanie Baby.