The Kit

The Kit

The Kit is a contemporary media brand that harnesses the strengths of digital, print, and social media to create captivating, multi-platform narratives. It engages its audience by delivering Canada's most exciting beauty and fashion content, including timely news updates, stunning photo shoots, curated shopping guides, and insightful trend articles. Readers can see themselves represented in an empowering way: confident, intelligent, and beautiful. Canadian women can engage with The Kit across these platforms:

National
English
Newspaper

Outlet metrics

Domain Authority
60
Ranking

Global

#313719

Canada

#20957

Lifestyle/Fashion and Apparel

#621

Traffic sources
Monthly visitors

Articles

  • 1 week ago | thekit.ca | Caitlin Kenny

    There’s a reason that a breakup and pint of ice cream is an enduring duo. During difficult times, we cling to what comforts us. There’s something to be said for an olfactive uplifting, too. Bright, fresh, optimistic—these were the notions Chanel’s perfumer-creator Olivier Polge had in mind as he set out to create Chance Eau Splendide. This is the fifth addition to the energetic Chance family; in its ads, the Belgian singer Angèle bounds about with her blond hair flying.

  • 1 week ago | thekit.ca | Olivia Stren |Renee Tse

    While most citified people tend to wear a surfeit of black, I have an excess of yolk, lemon meringue and buttercup in my wardrobe. I see it as smuggling vitality and freshness into my shopping cart and psyche. I’ve long been prone to using colour to spot treat a particular malaise, to paint over a bleakness of the spirit. If many of us shop for the lives we’d rather have, the people we’d rather be, I also tend to dress for the mood I’d rather have.

  • 1 week ago | thekit.ca | Briony Smith |Leanne Delap

    Locked within many of us is a list. A list of everything we’ve ever dreamed of doing—or having done to us. You know: a sex list. Yet most people will never experience any of it, whether it’s a matter of timing or shame, monogamy, fear or inertia. And so the check-boxes go unfilled, the list growing dustier every year. Molly Kochan’s own list had gone unchecked. But one day, she learned a single fact that would change her life. Or, rather, end it. Her cancer had returned and she was going to die. Soon.

  • 2 weeks ago | thekit.ca | Renee Tse |Leanne Delap

    There’s strong “Buy Canadian” energy in the air lately—and we love to see it. In the face of ever-changing tariff threats from south of the border, there’s a growing desire to support homegrown talent and spotlight local brands. Canada has long been a quiet powerhouse of design talent, but now more than ever, our beauty and fashion brands are centre stage.

  • 2 weeks ago | thekit.ca | Leanne Delap

    We have reached peak Mrs. Roper revival. Helen Roper was the busybody landlord on the sitcom Three’s Company, played by the late actress Audra Lindley between 1977 and 1984. The character was known for her colourful caftan collection, penchant for large-format, gaudy plastic jewellery, and vibrant halo of curly red hair. She was, despite her meddling, an early example of an ally on television.