The Specialty Food Association (SFA)

The Specialty Food Association (SFA) is a trade group founded in 1952, representing over 3,500 businesses in the specialty food sector. With a mission to "Shape the Future of Food," the SFA includes a diverse range of members such as food artisans, distributors, retailers, importers, and entrepreneurs. In 2016, specialty food sales in the U.S. exceeded $127 billion. The SFA, previously known as the National Association for the Specialty Food Trade, organizes the Winter and Summer Fancy Food Shows and hosts the annual sofi Awards to recognize excellence in specialty food. The Association provides valuable resources for its members, including industry insights, educational events, and networking opportunities both online and in person, such as the Specialty Food Business Summit and an online Product Marketplace. Additionally, SFA publishes annual research reports that cover topics like the State of the Specialty Food Industry and insights into Today's Specialty Food Consumer.