VMSD Magazine

Since its inception in 1897, VMSD has been a vital resource for retail professionals, offering the latest and most creative concepts in retail design, visual displays, innovative products, merchandising tactics, and industry updates. Established by American author L. Frank Baum, VMSD honors the intricate blend of art and science in retail design, leveraging over 120 years of experience to provide valuable insights and inspiration from top industry leaders. Additionally, VMSD organizes the annual International Retail Design Conference (IRDC), a key educational and networking event designed for those involved in store design and visual merchandising. This conference attracts hundreds of participants from both the U.S. and around the world. To learn more about IRDC, please visit irdconline.com.

Trade/B2B

English

Magazine

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Global

#1197618

United States

#443843

Business and Consumer Services/Business Services

#4918

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Articles

Sustainability: Designed to Be Ordinary

1 week ago | vmsd.com | Georgia Mizen

IN THE AGE OF conscious consumerism and simple ingredients, skincare isn’t the only thing getting a cleanup. Toronto-based skincare brand The Ordinary’s new Covent Garden flagship, designed by architecture and retail design firm Brinkworth (London), proves that sustainability doesn’t need to shout to make a statement.
Hourglass Cosmetics, London

1 week ago | vmsd.com | Lauren Mang

Last spring, iconic British department store Selfridges unveiled its London flagship’s splashy new beauty hall after a year-long renovation. The ground-floor beauty destination featured improved sightlines and navigation, refreshed LED illumination and new counters for more than 30 beauty brands. Among them was Los Angeles-based Hourglass Cosmetics, debuting a new 70-square-foot counter experience – an upgrade from its previous (and much smaller) presence in the store’s beauty workshop area.
Visual Merchandising and Store Design

1 week ago | vmsd.com | Lauren Mang

THERE’S NOTHING QUITE like baseball at nighttime: At the Rawlings Experience flagship, an immersive experience to all things baseball, that frenetic energy of a game under the lights was just what St. Louis-based architecture firm Oculus Inc. intended to channel.
Feeling Is Everything

3 weeks ago | vmsd.com | Carly Hagedon

SUMMER IN NORTH America is almost here and the days are heating up for VMSD. Our May/June issue is an exciting one for us.
Dinner at the Drawing Board

1 month ago | vmsd.com | Eric Feigenbaum

Great design is inspirational: It inspires, comforts and excites. It’s provocative and, most of all, it moves emotions. Great design dares to be different but not different for the sake of being different. It must work, make sense and communicate a compelling message. Whether it’s a retail store or a restaurant, when visitors cross the threshold, they should be transported to another place, time and state of mind.
Bidding Adieu to South Congress Books

1 month ago | vmsd.com | Kathleen Jordan

As they were pulling together the store environment for their first location of South Congress Books, on South Congress Avenue in Austin, owners Sheri Tornatore and Allison Faust recall hearing passersby remark that its future success was dubious. After all, the year was 2011, which saw the bankruptcy filings of Borders Books and Waldenbooks, followed by that of B. Dalton in 2013.
Keep On Moving

2 months ago | vmsd.com | Eric Feigenbaum

Movement is a dynamic element that has been in the toolbox of visual merchandisers since the profession began. Nothing attracts attention more than movement. And if you wanted motion in your window displays, interior presentations – or in a celebratory holiday extravaganza – Lou Nasti was your guy. Raymond Mastrobuoni was a dear friend and colleague of Mr. Nasti. Ray created magic on Fifth Avenue for 40 years as the window designer for Cartier.
On Our Radar: Birkenstock, Boston

2 months ago | vmsd.com | Olivia Taylor

BIRKENSTOCK (LINZ, GERMANY) opened its latest brick-and-mortar store on Boston’s Newbury Street, located in the city’s historic Back Bay neighborhood. Its opening in November 2024 coincided with Birkenstock’s 250th anniversary. To commemorate the occasion, its design pays homage to the brand’s heritage materials – leather, felt and cork – which bring texture and warmth to the space.
Portfolio: Grid Coffee, Chengdu, China

2 months ago | vmsd.com | Lauren Mang

ESCAPING THE HUSTLE and bustle of city life might not be easy in Chengdu, China – the fourth most populous city in the country with more than 20 million residents – but Grid Coffee, a coffee shop with a compact footprint inside the sprawling six-story, mixed-use development The Ring, provides a scenic escape. “We tried to create a sense of being immersed in a relaxed [natural] ambience,” says Darren Xu, Founder of Shanghai-based design company Spider Creative, which designed the space.
On the Road Again

2 months ago | vmsd.com | Eric Feigenbaum

MY RECENT JOURNEY to Australia began several decades ago when I answered an advertisement for a display trimmer; a temporary position for the holiday season. After graduating from college with a degree in fine art, I set up a painting studio in Brooklyn, that magical borough of New York City. All was fine with the world, but to support my painting, I wanted to find a job related to art.