WFRG-FM (Marcy, NY)

WFRG-FM, also known as Big Frog 104, broadcasts country music at 104.3 FM from Utica, New York. This station is owned by Townsquare Media, which also operates WIBX, a news-talk station, WLZW, which plays hot adult contemporary music, and WODZ, known for its classic hits. Big Frog 104 proudly promotes itself as "The Best And Most Country."

Local

English

Radio

Outlet metrics

Domain Authority

Ranking

Global

#487405

United States

#109400

Arts and Entertainment/Music

#1379

Traffic sources

Monthly visitors

Articles

Get Ready For Smashes And Crashes In Central New York

3 weeks ago | bigfrog104.com | David Wheeler

Buckle up for a wild ride here in Central New York. Get ready for a high-octane, family-friendly day of fun at the Herkimer County Demolition Derby and Flea Market, happening Saturday, May 10th from 9AM to 4PM at 135 Cemetery Street in Frankfort. Expect the ground to shake as cars collide, metal crunches, and engines roar in the demolition arena. Admission cost is affordable for just $10 admission.
Utica Dog House Serving Gourmet Hot Dogs In Central New York

4 weeks ago | bigfrog104.com | Dave Wheeler

Something delicious is grilling in Utica. Coming soon you'll be able to enjoy The Utica Dog House. If you've been looking for a new place to get your hot dog fix in Central New York, pretty soon you'll want to head to Utica. The Utica Dog House will have locally made, and totally unique menu items:Think local made hot dogs, local made buns, house-made sauces, handcrafted toppings and so much more.
Ilion New York Just Got Juicier- New Burger Spot Opens

4 weeks ago | bigfrog104.com | Dave Wheeler

Get ready to have your mouth water over wagyu burgers made right here in Central New York. Introducing Bravo Burger. If you're looking for a new local burger option, you'll want to head to Ilion Thursday and Friday nights. Bravo Burgers is the brainchild of two local men born and rasied in the valley. Two grade school friends that were born and raised in this historic area, sourcing only the best ingredients to offer the freshest, most flavorful burgers.
New York SNAP Benefits May Soon Be Majorly Restricted

1 month ago | bigfrog104.com | David Wheeler

Some major changes could be coming to the SNAP program that would affect many New York residents. The Supplemental Nutrition Assistance Program, or SNAP, is a federal program that helps low-income individuals and families in the tri-state area afford groceries. Thanks to this program, millions of Americans have access to nutritious food to feed their families with. SNAP used to be called food stamps. The system is essentially the same.
25 Everyday Items in New York Are About to Get More Expensive

1 month ago | bigfrog104.com | David Wheeler

We don't like getting into politics. However, we did want to show how some items you may need or want are expected to go up in price across New York State. With the latest developments regarding the President's tariffs on every country in the world, it's worth considering the situation in a nonpartisan way. A tariff is a tax governments place on goods from other countries. The goal?
Experts Warn New York Residents To Avoid Mailing THIS

1 month ago | bigfrog104.com | David Wheeler

Experts are warning New York residents not to place this in the mail. When you need to exchange money with a friend, how do you do it? Mailing checks in New York State might not be the safest way to do business anymore. Let's be real- apps like Venmo, Paypal and Cash App are fairly mainstream now. Many traditional banks in the United States use Zelle. Even with these options at our fingertips, there are still people who chose to use paper checks.
Is New York Among America’s Fittest States?

1 month ago | bigfrog104.com | David R. Wheeler

Let's be real- Is New York State among one of America's fittest states? New York State stands as a notable example in the national discourse on health and fitness, reflecting both commendable achievements and areas requiring attention. According to a study by ValuePenguin, New York ranks among the top quartile of the fittest states in America. However, not everyone is calling New York the healthiest.
Breakfast Sandwiches Sold Across New York Have Been Recalled Nationwide

1 month ago | bigfrog104.com | Dave Wheeler

A major recall is underway for nearly half a million frozen breakfast sandwiches sold across New York and nationwide. Here's what we know:These sandwiches have been recalled after it was discovered they contain an undeclared allergen. Hearthside Food Solutions, LLC, based in Salt Lake City, Utah, has recalled approximately 489,887 pounds of ready-to-eat (RTE) sausage and bacon breakfast sandwiches due to the presence of sesame, which was not listed on the packaging.
Fresh Catch: New Seafood Trail Making Waves in New York

1 month ago | bigfrog104.com | Dave Wheeler

Seafood lovers, get ready—New York just launched a delicious new way to experience the best local catches in the state!It's the Long Island Seafood Cuisine Trail, a mouthwatering route showcasing restaurants and markets serving up fresh, locally sourced fish and shellfish. The first leg, the South Shore Trail, stretches from Bay Shore to Montauk, inviting visitors to explore 20 official spots where they can enjoy seafood caught right in New York’s waters.
2025 Official Spring Outlook For New York State Released

1 month ago | bigfrog104.com | Dave Wheeler

Forecasters from NOAA’s Climate Prediction Center have released the 2025 U.S. Spring Outlook. What can New York State expect over the next few months? So far the report has good news for New York, and much of America. We can look forward to above-average temperatures across much of the U.S. Forecasters predict above-average temperatures for the East and Gulf Coast regions, while drought conditions continue in the Southwest. So above average temps for New York? We will take it.