XR Today

XR Today is an exciting new online platform dedicated to exploring extended reality within the business world. Our goal is to serve as the ultimate resource for augmented reality, mixed reality, and virtual reality technologies in the enterprise sector. We achieve this by providing the latest news, emerging trends, expert opinions, valuable insights, and a variety of exclusive, top-notch content that stands out in the field. Every piece we create is designed to address the most pressing questions in the industry while also encouraging fresh debates and conversations. Given the fast-paced nature of this field, our team diligently tracks the market for the newest updates, so you won’t have to. Whether you're in search of unbiased commentary on current events or engaging discussions on the trends shaping the industry, you’ll find everything you need right here.

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Articles

XR Immersive Workspaces: The Power of Haptic Feedback and User Tracking

6 days ago | xrtoday.com | Rebekah Carter

XR immersive workspaces are transforming the way we work. The metaverse, and extended reality headsets aren’t just for consumers anymore. They’re actively improving how teams innovate, collaborate, and develop new skills across industries. In fact, according to PWC, immersive tech could become just as common (and valuable) as the standard PC or laptop in the next few years. Evolving technologies are driving this market forward.
From Presence to Productivity: How XR Hand and Eye Tracking Enhances Virtual Workspaces

1 week ago | xrtoday.com | Rebekah Carter

Worldwide, businesses are waking up to the benefits of immersive technology in the enterprise. Teams are using digital twins to boost innovation and efficiency, and turning to XR headsets and the metaverse for training, collaboration, and hybrid workplace improvements. XR hand and eye tracking technologies are becoming increasingly valuable for that last use case.
The Role of Haptics in Business XR: Training and Remote Collaboration

1 week ago | xrtoday.com | Rebekah Carter

Thinking of using haptics in business use cases? Now could be the perfect time to dive in. Haptic feedback technology isn’t just for games console controllers or smartphones anymore. It’s quickly making waves in the extended reality environment, introducing new levels of immersion to virtual workspaces, and training environments.
Ray-Ban's Big Meta AI Uprgade Has Finally Arrived

4 weeks ago | xrtoday.com | Luke Williams

Your stylish Ray-Bans just got a whole lot smarter!Hot on the heels of competitors like Samsung, Ray-Ban Meta smart glasses have received a big, long-awaited AI upgrade in the UK, bringing some features that might just transform how you interact with the world. Let’s dive into what’s new and whether these tech-enhanced shades are ready for their time in the spotlight. The “Look and Ask” RevolutionThe biggest headline feature is undoubtedly the new “Look and Ask” functionality.
Previous Winners: Paving the Way to Success

1 month ago | xrtoday.com | Rory Greener

The final deadlines for the XR Awards are coming quickly on April 11th. Already, the awards have received a fantastic group of applications showcasing some of the best in the XR enterprise solutions space, so be sure to apply to be part of the incredible event. Remember, applications must be submitted by April 11th to be eligible for the live XR Awards show on Thursday, May 29th, 2025.
Choosing the Best HTC XR Headset for Your Business Needs

1 month ago | xrtoday.com | Rebekah Carter

For many companies investing in immersive tech, choosing the best HTC XR headset isn’t as simple as it seems. There’s more to ensuring your investment actually pays off than just grabbing the latest device to hit the shelves. You’ll need to consider your specific use cases, deployment needs (PC-VR or standalone?), and feature requirements carefully. After all, the wrong choice could mean you risk wasting time and money on systems that frustrate, rather than empower your employees.
Maximizing HTC XR Enterprise Solutions: Training, Security, and Long-Term Support

1 month ago | xrtoday.com | Rebekah Carter

Lately, HTC XR enterprise solutions have emerged as a top choice for companies across industries investing in immersive technology. Not only does HTC offer a broad range of headsets, catering to different budgets and VR/MR needs, but the company also gives organizations access to robust device management software, metaverse development tools, and more. Of course, to make the most of any XR deployment, you still need the right strategy.
Alibaba's TaoAvatar: Virtual Humans for Your Workspace

1 month ago | xrtoday.com | Luke Williams

Alibaba Group has unveiled TaoAvatar, a new technology that brings photorealistic, full-body talking 3D virtual humans to augmented reality. These aren’t just static models – they’re responsive digital counterparts that can listen, speak, express emotions, and act naturally in three-dimensional spaces. Meet Your Digital TwinTaoAvatar creates lifelike 3D avatars that look just like real people and can carry on real-time conversations in AR environments.
Apple WWDC 2025: Can Vision Pro Retain its XR Stakes?

1 month ago | xrtoday.com | Rory Greener

This month, Apple announced the official date for its annual Worldwide Developers Conference (WWDC), which has historically showcased the firm’s breakout XR announcements, including the Vision Pro MR headset. The event, which will take place at Apple Park from June 9 to 13, 2025, will provide insight into Apple innovations across its portfolio, including the Vision Pro.
HTC XR Solutions for Enterprises: The Ultimate Guide to HTC Immersive Technology

1 month ago | xrtoday.com | Rebekah Carter

HTC XR solutions have been revolutionizing the extended reality landscape for some time now. Ever since the original launch of the first HTC VIVE headset in 2016, HTC has constantly strengthened its position in the enterprise market, proving that XR solutions can be intuitive, cost-effective, and versatile for a range of business use cases. Today, HTC XR solutions, from the VIVE headsets to the VIVERSE metaverse environment, are reshaping numerous sectors.