XR Today

XR Today is an exciting new online platform dedicated to exploring extended reality within the business world. Our goal is to serve as the ultimate resource for augmented reality, mixed reality, and virtual reality technologies in the enterprise sector. We achieve this by providing the latest news, emerging trends, expert opinions, valuable insights, and a variety of exclusive, top-notch content that stands out in the field. Every piece we create is designed to address the most pressing questions in the industry while also encouraging fresh debates and conversations. Given the fast-paced nature of this field, our team diligently tracks the market for the newest updates, so you won’t have to. Whether you're in search of unbiased commentary on current events or engaging discussions on the trends shaping the industry, you’ll find everything you need right here.

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Articles

The Enterprise PICO XR Deployment Guide: Steps to Success

1 day ago | xrtoday.com | Rebekah Carter

If you’re thinking about bringing PICO’s enterprise-focused XR hardware and software into your organization, the first thing you’re going to need is a strategy. That’s what this PICO XR deployment guide is here for. Our research shows that XR adoption is gaining momentum across industries. More than 45% of organizations are already deploying XR devices for training, collaboration, and even customer service. But many still struggle with the “implementation” phase. The good news?
How to Evaluate AI and XR Training Vendors for Skill Development

2 days ago | xrtoday.com | Rebekah Carter

If you’ve been searching for an innovative way to upgrade your employee training strategies, you’ve probably already heard about the benefits of immersive learning. Extended reality can accelerate training cycles, improve employee confidence and boost engagement. Now, XR training vendors are kicking things up a notch, with the addition of artificial intelligence. AI doesn’t just give companies the tools they need to create immersive learning content at scale.
The Power of AI in Immersive Training: A Primer for L&D Leaders

2 days ago | xrtoday.com | Rebekah Carter

Traditional corporate training has a lot of problems. It’s static, inflexible, and often struggles to keep up with the real changes happening in today’s workplaces. Just think about the fact that about 60% of the global workplace will need reskilling by 2030 (according to the World Economic Forum). That means your existing training strategies are probably already outdated. AI in immersive training could be the solution.
AI & Immersive Learning: Accelerating Skill Development with AI and XR

3 days ago | xrtoday.com | Rebekah Carter

AI & immersive learning have both offered companies ways to improve training and development experiences for a while now. Artificial intelligence introduces opportunities to personalize educational content at scale, support employees with real-time feedback, and dive deeper into performance data. On the other hand, immersive technologies, like augmented, virtual, and mixed reality solutions pave the way for contextual, hands-on, and experiential learning opportunities.
AI Immersive Learning Benefits: The ROI of AI in XR Training

4 days ago | xrtoday.com | Rebekah Carter

Wondering how AI immersive learning benefits your business? You might already be familiar with the incredible impact extended reality can have on training and development. Studies have shown that XR can improve speed to competence by 52%, reduce training times by 75%, and even strengthen learning retention by 75%. Introducing AI into your development strategy could lead to even better return on investment.
5 Proven XR and AI Training Use Cases for Enterprises

5 days ago | xrtoday.com | Rebekah Carter

Companies across industries are increasingly experimenting with XR and AI training use cases, desperate to overcome growing skill gaps, and scale their development strategies. Our own research found that training is one of the top applications for XR in the enterprise. Adding AI into immersive learning experiences allows companies to develop more natural, spatial computing experiences, provide access to always-on coaching, design human-like avatars, and even gather more data.
Android XR Architecture: What Makes Android XR Different

1 week ago | xrtoday.com | Rebekah Carter

Wondering what’s so special about Android XR? Architecture is a good place to start. Google might not be the first major tech company to build an extended reality ecosystem. But it’s taking a very different approach to its competitors – one focused on flexibility, and open standards. While companies like Apple lock organizations and developers into walled gardens, Google is opening the door to an AI-native playground designed to support any workflow or device.
XR Awards 2025: The Winners Taking Home the Trophies! - XR Today

1 week ago | xrtoday.com | Rory Greener

The XR Awards 2025 have concluded. This year, the event celebrated the top achievers in XR innovation for enterprise clients. XR Today, along with a distinguished panel of industry expert judges, announced the winners across all categories, showcasing the best XR business solutions. Before the event, the judges carefully curated a list of finalists and winners, all of whom demonstrated remarkable examples of XR implementation in enterprises.
Android XR Adoption: How to Integrate Android XR into Your Digital Transformation Strategy

1 week ago | xrtoday.com | Rebekah Carter

Android XR adoption is set to skyrocket in the months ahead, as Google continues to upgrade its XR ecosystem, and partner with cutting-edge developers. We’ve already seen the benefits of this technology in action, at events like TED2025 – where Google proved once and for all that AI and XR are meant to work together in a flexible, scalable environment. But even as interest in enterprise-ready immersive tech grows, many companies still struggle to operationalize XR.
Android XR vs Meta vs Apple: Who Wins in the Enterprise XR Race?

1 week ago | xrtoday.com | Rebekah Carter

Android XR vs Meta vs Apple: which vendor is going to come out on top in the new age of enterprise XR? This war isn’t just being waged in the hardware landscape anymore – although all three vendors are still exploring a wide range of wearable opportunities. It’s a battle between ecosystems too. Google is reshaping how companies adopt and build XR workflows, with a truly open ecosystem that supports endless devices, apps, and development tools.