XR Today

XR Today is an exciting new online platform dedicated to exploring extended reality within the business world. Our goal is to serve as the ultimate resource for augmented reality, mixed reality, and virtual reality technologies in the enterprise sector. We achieve this by providing the latest news, emerging trends, expert opinions, valuable insights, and a variety of exclusive, top-notch content that stands out in the field. Every piece we create is designed to address the most pressing questions in the industry while also encouraging fresh debates and conversations. Given the fast-paced nature of this field, our team diligently tracks the market for the newest updates, so you won’t have to. Whether you're in search of unbiased commentary on current events or engaging discussions on the trends shaping the industry, you’ll find everything you need right here.

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Articles

PICO XR Enterprise Guide: Products, Use Cases and Market Position

2 weeks ago | xrtoday.com | Rebekah Carter

Looking for a partner committed to making training, development, and collaboration more immersive and engaging for business teams? This PICO XR enterprise guide is here to introduce a core competitor you might be overlooking. An extended reality company backed by ByteDance (the company also responsible for TikTok), might not seem very enterprise-focused at a glance.
PICO vs Meta Quest for Enterprise: Which XR Headset Is Right for Your Business?

2 weeks ago | xrtoday.com | Rebekah Carter

PICO vs Meta Quest Enterprise: Which is the better option? Extended Reality is reshaping the enterprise, transforming training, collaboration, and even customer service experiences across industries. For companies that want to take advantage, the first step is choosing the right partner. So, do you pick a global giant like Meta, or a lesser-known, but growing company like PICO XR? Both of these companies offer hardware and software custom-made for corporate settings.
PICO XR ROI Analysis: Is PICO Right for Your XR Strategy?

2 weeks ago | xrtoday.com | Rebekah Carter

Want to prove PICO XR ROI before deployment? We’ve got you covered. Extended reality isn’t an “emerging” trend in the enterprise anymore. It’s quickly becoming a core part business operations, reshaping training, product design, and customer service. According to our research, around 84% of companies are actively adopting or evaluating XR. One of the top things they’re focusing on? Proving a return on investment.
PICO XR Enterprise Use Cases: From Healthcare to Training

2 weeks ago | xrtoday.com | Rebekah Carter

If you’re looking for real-world PICO XR enterprise use cases, you’re in the right place. The days of enterprises viewing extended reality as a novelty are over. Our own research shows that countless companies are using XR solutions to enhance productivity, make training experiences more engaging, and even boost creativity. PICO XR has evolved from a niche player in the XR space (with limited global reach) into one of the top companies building a dedicated immersive ecosystem for business teams.
Meta Ignites Social XR with Spatial Computing as WWDC Nears

3 weeks ago | xrtoday.com | Rory Greener

Just a week ahead of Apple’s WWDC event next week, Meta is sparking interest in social media-based spatial computing experiences, perhaps in a bid to volley off potential market interest stemming from new Vision Pro news next week. According to Meta, its Reality Labs XR division is working with the Instagram application to test 3D photos that appear directly on Quest users’ feeds.
The Enterprise PICO XR Deployment Guide: Steps to Success

3 weeks ago | xrtoday.com | Rebekah Carter

If you’re thinking about bringing PICO’s enterprise-focused XR hardware and software into your organization, the first thing you’re going to need is a strategy. That’s what this PICO XR deployment guide is here for. Our research shows that XR adoption is gaining momentum across industries. More than 45% of organizations are already deploying XR devices for training, collaboration, and even customer service. But many still struggle with the “implementation” phase. The good news?
Will Apple Showcase XR and the Vision Pro at WWDC Next Week?

3 weeks ago | xrtoday.com | Rory Greener

Next week, Apple will host its annual WWDC showcase from June 9 to 13, 2025, at Apple Park. The showcase will provide insight into Apple innovations across its portfolio, including the Vision Pro. Susan Prescott, Apple’s Vice President of Worldwide Developer Relations, said during the event’s first announcement:We’re excited to mark another incredible year of WWDC with our global developer community.
How to Evaluate AI and XR Training Vendors for Skill Development

3 weeks ago | xrtoday.com | Rebekah Carter

If you’ve been searching for an innovative way to upgrade your employee training strategies, you’ve probably already heard about the benefits of immersive learning. Extended reality can accelerate training cycles, improve employee confidence and boost engagement. Now, XR training vendors are kicking things up a notch, with the addition of artificial intelligence. AI doesn’t just give companies the tools they need to create immersive learning content at scale.
The Power of AI in Immersive Training: A Primer for L&D Leaders

3 weeks ago | xrtoday.com | Rebekah Carter

Traditional corporate training has a lot of problems. It’s static, inflexible, and often struggles to keep up with the real changes happening in today’s workplaces. Just think about the fact that about 60% of the global workplace will need reskilling by 2030 (according to the World Economic Forum). That means your existing training strategies are probably already outdated. AI in immersive training could be the solution.
AI & Immersive Learning: Accelerating Skill Development with AI and XR

3 weeks ago | xrtoday.com | Rebekah Carter

AI & immersive learning have both offered companies ways to improve training and development experiences for a while now. Artificial intelligence introduces opportunities to personalize educational content at scale, support employees with real-time feedback, and dive deeper into performance data. On the other hand, immersive technologies, like augmented, virtual, and mixed reality solutions pave the way for contextual, hands-on, and experiential learning opportunities.